August | 2018
MONTHLY PROGRESS UPDATE

National Billboard Advertising

In advance of September’s National Drug-Free Pain Management Awareness month, the Foundation, along with a number of its Group Member State Associations, will be placing six billboards across the U.S. in Orlando, FL – Los Angeles, CA – Des Moines, IA – Detroit, MI – Nashville, TN – Austin, TX.

The billboards' message will read: “Back Pain? See Your Chiropractor.” The call-to-action will direct the public to the Foundation’s Find-A-Doctor Directory, where patients can search for a doctor of chiropractic in their local area.

The Foundation will place its first billboard in Orlando, FL, August 6 - September 2, 2018. Attendees leaving The Hyatt Regency and heading back to Orlando International Airport after The National this year will be able to see the billboard on SR528.

For details on the exact location of each billboard placement, click here.
Update Your Find-A-Doctor Directory Listing

As a member of the Foundation, you receive a listing in the Foundation’s Find-A-Doctor Directory.
 
With local, statewide and national marketing promotions directing past, current and future patients to the Foundation’s Find-A-Doctor Directory, please take the time to ensure your listing is up-to-date.
If you haven’t already done so, please visit www.f4cp.com to create an account and optimize your directory listing. To get started, please enter your email and click “I Forgot My Password.” A link will be emailed to you with instructions on how to proceed.
 
If you have already created an account, please log in and click on “My Account/Edit Profile.” From there, you can update your information to ensure patients have accurate contact information. 
Looking Ahead
Each month, the Foundation rolls out Monthly Marketing Roadmaps and Monday Marketing Memos to its members, which offer step-by-step marketing instructions that will help to inspire your patients, build your practice and advance the profession.

Be sure to look out for next month's September Roadmap in your inbox.

Not a member? Please click here to learn more about the benefits of membership. 
CHIROPRACTIC IN THE MEDIA
Momtastic - a Webby award winning site - quoted the Foundation's Executive Vice President Dr. Sherry McAllister in the recent article, "How To Get Relief From Sciatic Pain in Pregnancy Without Using Medications." Read the article here.
Dr. McAllister was also featured on LIVESTRONG.com (which has 26 million unique monthly visitors!) in its' recent article, "The Health Benefits of Standing Desks." Read the article here.
This Monthly Progress Update brought to you courtesy of the F4CP.

Thank you to our 20,000+ members and our proud Corporate Sponsors, Associations and Colleges for helping to spread positive press about chiropractic care at the ground level. 

If you are not yet a member, please click below to unlock your complete membership benefits.
Are You Coming to Celebrate Chiropractic's Birthday
JOIN US! The Foundation will be celebrating chiropractic’s 123rd birthday at The National in Orlando, FL, August 16-19, 2018. 
On September 18, 1895, what is now known as “Chiropractic Founder’s Day,” the very first chiropractic adjustment was performed by Dr. D.D. Palmer on his patient, Harvey Lillard. This event sparked the beginning of a long-lasting healthcare profession that has since brought safe, effective and drug-free pain management and general health and wellness care to patients around the world.

Join the Foundation and help make this celebration a success by giving back to chiropractic. Please consider making a one-time donation to chiropractic’s birthday celebration. Your donation will go directly toward the creation and distribution of never-before-seen national:
• Billboard Placements
• In-Flight Magazine Advertisements
• Train Station Advertisements
• Print Advertisements in Prevention magazine and Runner’s World

Through planes, trains and automobiles, we can drive consumer awareness of chiropractic care to new heights.

GIVE BACK TODAY – DONATE TO SUPPORT THE PROFESSION —www.f4cp.com/123

Each gift, no matter the size, will help to make a difference and reach the public with our positive chiropractic message.
Start Prepping: September is Drug-Free Pain Management Awareness Month
Sponsored by the Foundation for Chiropractic Progress, September has been marked as Drug-Free Pain Management Awareness Month. 
This nationwide annual campaign is crucial in raising public awareness of chiropractic care as the preferred first-line approach to safe and effective management of low back, neck and neuro-musculoskeletal pain.

The Foundation has developed an easy-to-use roadmap to walk the State Association leadership and individual doctor in practice through a step-by-step September marketing plan.

Complete with a customized proclamation request and press release, social media posts, infographics educational webinars and more, utilize this tool to raise further awareness about the benefits of chiropractic care in your local community.

To download the roadmap, click here.
Doctor Spotlight of the Month:Wayne Wolfson, DC
This August, the Foundation is proud to spotlight Dr. Wayne Wolfson – a pillar in the chiropractic community for more than 35 years.
A graduate of Palmer College of Chiropractic, Dr. Wolfson has since served as past president of the Federation of Chiropractic Licensing Boards and as past board member of the National Board of Chiropractic Examiners. He now serves as president of NCMIC, the nation’s leading chiropractic malpractice insurance company and a major champion of chiropractic research.
 
Along with the support of NCMIC, Dr. Wayne Wolfson continues to contribute to the positive press campaign personally, enabling the Foundation to create new marketing resources that doctor members can utilize to promote chiropractic care in their communities.
Contributor Spotlight of the Month: Standard Process
During the month of August, the Foundation is proud to showcase our premier corporate sponsor, Standard Process, a third-generation, family-owned whole food nutrient solutions company and tireless chiropractic care advocate.
Celebrating Colin O’Brady’s 50-State High Points World Record
Standard Process and the Foundation recently sponsored lifelong chiropractic user, professional endurance athlete and 3-time world record holder Colin O’Brady in his goal to shatter the 50-State High Points record. His preparation included working with integrative medical physicians and holistic health practitioners at the company’s Kannapolis, North Carolina-based Nutrition Innovation Center, the only active clinical research center of its kind dedicated to both mid- and long-term support of whole food clinical nutrition.
 
Coming as no surprise, O’Brady summited each state’s high point and set the new world record in July, beating the previous 41-day world record set in 2016 by 20 days. The joint sponsorship opportunity enabled Standard Process and the Foundation to rally together and drive public awareness about the benefits of the company’s high-quality whole food supplements and chiropractic care.
 
Standard Process Sponsors Drug-Free Pain Management Awareness Month Webinar
Join Standard Process and the Foundation on September 11 at 1:00 PM ET for the “Nutrition Therapy as Adjunctive Care with Chiropractic Management” webinar presented by Drs. John Troup and Chris Bump. Click here to register.
 
The Foundation extends the deepest thanks to Standard Process for ongoing support of our organization and commitment to chiropractic care!
Attention Members

The Foundation is happy to customize our email distribution lists to best fit your needs. Please send your email preferences to Membership Director Marta Cerdan at marta@f4cp.com and we will be happy to tailor our email lists.
Legacy Contribution

There are those from our chiropractic family who have passed on and would be very pleased with the progress of the chiropractic profession. 

Chiropractic healthcare was a big part of their life and contributions in honor of them are made to support continued progress.

Contributions made in honor of a chiropractic legacy will go toward continued progress for the profession. If you are interested in honoring someone special and making a legacy contribution, please contact Membership Director Marta Cerdan at marta@f4cp.com.
Are you a member?
Membership with the Foundation for Chiropractic Progress provides numerous benefits such as:

  • Listing in National DC Directory, which is linked to all national promotions
  • Monthly Marketing Roadmaps
  • Monday Marketing Memos
  • Marketing Toolkits
  • White Papers
  • Press Releases
  • Podcasts
  • Advertorials and Social Syndications
  • Practice-Building Webinars
  • Infographics
  • Social Media Postings

As a member of your State Association, you may already be a part of the F4CP!

Contact Membership Director, Marta Cerdan, to set up your account or get started on using the materials: marta@f4cp.com.
 
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website – click here

Encourage your list of contacts to join you in support of the profession’s successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!

OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!
Our Sponsors
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! 

OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!
Toll-Free: 866-901-3427 | Fax: 866.333.2774 | www.f4cp.com
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Foundation for Chiropractic Progress | P.O. Box 869, Georgetown, CA 95634