 |
 |
||
 |
 |
||
      |
MARCH NEWSLETTER This months issue includes the following items:
Initial Webinar in Series a Success The Foundation has sponsored the first of a series of Webinars to be conducted during 2011. The initial presentation, "Utilizing Foundation PR Materials in the Local Market", included over 50 participants and featured insightful information from presenters Laura Carabello, Principal, CPR Communications and Mike Flynn D.C., President, World Federation of Chiropractic.
Watch for the F4CP's next webinar - - Utilizing Foundation PR Materials in the Local Market Part II - - scheduled for April 21, 2011 at 1 p.m. est. Presenters, Laura Carabello and Mike Flynn D.C., take you one step further in understanding the world of successful marketing. Registration will begin early April! Winning 8 Tour de France Victories Wasn't An Accident
Dear Colleague, The elements of chiropractic success are necessary, numerous, and mastered in independent parts by varied individuals. I have launched a major initiative called STEP UP with 2 main objectives:
STEP UP kicks off with the legendary Dr. Jeff Spencer...the doctor behind Lance Armstrong winning 8 Tour de France victories. Dr. Spencer is a dear personal friend and trust me when I tell you, he is in a league of his own. No other chiropractor has as powerful a context or grip on performance, winning, and chiropractic. I am convinced that when you come to this teleseminar and listen with focus, you will be different the moment you hang up the phone. Below are the particulars: Event title: Winning 8 Tour de France Victories Wasn't An Accident. This message is being sent to the majority of the profession and space on the line is truly limited so register now. 20 bucks to a great cause and a brightened headspace for you - go for it! Click here to register: Winning 8 Tour de France Victories Wasn't An Accident On Purpose, Patrick Gentempo, Jr., D.C. FOUNDATION HAS SUBSTANTIAL IMPACT BEFORE AND DURING NATIONAL LEGISLATIVE CONFERENCE *Monday, 2.14.11, the day prior to all lobbying activities regarding the inclusion of chiropractic in the DOD and VA, the Foundation distributed to each member of Congress copies of two white papers that reinforce the cost effectiveness and efficacy of chiropractic care. *Tuesday, the day of strong lobbying on DOD and VA issues, the Foundation placed a full page ad featuring spokesperson, Brigadier General, Rebecca Halstead (retired), who reinforced the importance of expanding chiropractic coverage in the VA and DOD. The ad generated favorable comments from members of Congress and their staff as they greeted our lobbying doctors. Additionally, it resulted in an inquiry from a New York Times reporter, as well as a note to the General from a Congressional staff member who served under her years earlier, whom was looking to invite her to testify at a future Hearing on VA issues. Once again, the F4CP student reps from each of the chiropractic schools were active participants. THANK YOU FCP STUDENT REPS!! General Halstead also made her own strides in initiating strong supportive actions. * General Halstead met with the Deputy Director of Tricare regarding the inclusion of chiropractic coverage under Tricare. While the legislation was pending, there were some small victories achieved from this meeting as the two of them explored various opportunities that could include a chiropractic presence. One hour after the meeting was completed Tricare issued an invitation to Dr. Anthony Lisi, an on staff doctor for the VA Hospital in Connecticut, to participate on the Pain Management Advisory Committee. Discussions are continuing regarding other opportunities including the Medical Home which is being established in Tricare. Thank you Dave Obryon for setting up the meeting! * The General met with the staff of Senator Webb, also in regards to Tricare Legislation. * General Halstead was also able to find time to address and interact with the doctors and students attending NCLC, as well as members of the ACA House of Delegates. FOUNDATION PARTICIPATION AT THE CHIROPRACTIC SUMMIT * Following the NCLC, the Foundation was also represented at the Chiropractic Summit, a regularly scheduled event with the leadership in the profession. Over thirty groups were represented. Prior to the Summit Meeting, representatives of F4CP including, Dr. Clum, Laura and Joe Carabello and Gary Cuneo, met with leadership from the ICA, ACA, ACC and COSCA to discuss the F4CP's Employer Outreach Program and the role these organizations could play. F4CP's Employer Outreach Program One of the important projects of the Foundation is to reach out to the employer community regarding the benefits of chiropractic care for its employees. We are using various opportunities, including media exposure, sponsorship and attendance at key industry conferences, to communicate our message. Provided below is a summary of the meetings we have scheduled and highlights from those which have already occurred. 2011 Employer Health, Human Capital and Wellness Congress This event was an overall success, Dr. Mark Zeigler presented to a room of key employer figures on the benefits and value of chiropractic care, while the F4CP exhibited throughout the duration of the event, sharing two studies supporting the cost-effectiveness and efficacy of chiropractic. Since the conference, a follow-up mail campaign has been placed into action, delivering each attendee with a package containing the valuable materials presented at the F4CP booth and the opportunity to arrange further meetings with F4CP. IBI/NBCH Health and Productivity Forum The Foundation representatives attended a five day conference in San Francisco where speaker after speaker addressed the new direction corporations are taking in managing the health needs of their employees. The new emphasis is on providing incentives and opportunities to their employees to stay healthy; a healthy employee is a more productive one. There is a growing movement in which corporations are hiring their own health providers and in some instances establishing an on-site health clinic for employees. One such health clinic is at CISCO Corporation, where a doctor of chiropractic is on staff. For more information regarding the CISCO experience and additional opportunities, please see article written by Dr Bill Meeker. View Article The Foundation had an opportunity to share this information, along with its cost effective reports to many of the 400 plus representatives of employer groups and associated vendors. This forum gave us further insight on how to better focus our message to the employer community and take advantage of the new direction many corporations are choosing to take. Look to next month's Newsletter for our specific plans. CDHC Solutions Forum East AHIP Fall Forum 2011 FOUNDATION RESPONDS TO RELEVENT MEDIA STORIES Within the past month, there has been a multitude of media opportunities for F4CP spokesperson, Brigadier General, Rebecca Halstead (retired), to share her response regarding the significance and value of chiropractic care as a recognized treatment option. Below is a list of editorial pieces submitted and the initial articles that provoked a response. *Letter to the Editor, TIME Magazine - *Letter to the Editor Seattle Times and Sacramento Bee - All responses share an incredible account and we hope to see them published in the near future. Chiropractic Profession Conquers TV The Dr. Oz show aired a landmark segment for the chiropractic profession last Thursday, 3.03.11. It featured NYC chiropractor, Dr. Steven Shoshany, and addressed the many benefits of chiropractic care. View Segment 2011 SUPER BOWL MVP AARON RODGERS AND DC DAD GENERATES HIGH LEVELS OF MEDIA ATTENTION Please join our efforts in raising awareness by downloading and sending this release to your local newspapers! It can be found at the website along with all of the FCP press releases. Make copies and share with your patients. *A New Ad featuring General Halstead addressing the great benefits chiropractic care can have for chronic fibromyalgia has been released. View Ad Similar to the F4CP's other ads/posters, this is accessible to monthly contributors ONLY and can be found on the F4CP website under communications. All posters have now been made available in a smaller size, electronic versions only!! UPDATE: NUMBER OF POSITIVE MESSAGES GENERATED BY THE F4CP Washington Redskin Cheerleaders - Backpack Safety - TV Spot Jerry Rice - TV Spot General Halstead - TV Spot Driving Safety and Fibromyalgia - TV Spot - In Production Stages Jerry Rice and General Halstead - Radio PSA - In Production Stages White Paper Sponsorship: Role of Chiropractic Care in the Medical Home Model * Dr. Clum has recently joined the Patient-Centered Primary Care Collaborative, representing all F4CP members. This membership is a critical part of our medical home initiative and will help to successfully position the chiropractic profession in this emerging model of healthcare delivery. PLEASE HELP US CONTINUE TO GROW OUR NUMBERS OF CONTRIBUTORS BY SHARING THIS E-NEWSLETTER WITH YOUR CONTACT LIST. ASK YOUR COLLEAGUES TO JOIN YOU IN SUPPORT OF THE POSITIVE PRESS CAMPAIGN FOR CHIROPRACITC AND REMIND THEM THAT THE SUCCESS OF THE FOUNDATION IS THEIR SUCCESS!
The Foundation for Chiropractic Progress |
 |
|
 |
 |
||
Update on Foundation Activities
