 |
 |
||
 |
 |
||
     
|
February Newsletter This month's issue includes the following items:
Foot Levelers Pledges an Additional Million Dollars to the Foundation Kent Greenawalt, president of Foot Levelers, announced at Parker Seminars, held January 19th - 21st in Las Vegas, that Foot Levelers would match donations made during the seminar and pledge another million dollars to the Foundation. Several organizations and companies met Greenawalt's challenge at Parker Seminars to donate:
Foot Levelers will match the $81,000 raised at Parker, as part of their million-dollar pledge. Since 2003, when the Foundation was created, Foot Levelers has contributed over $1.3 million. Other Significant Contributions Made in January December 11' graduates of Parker University, consisting of 73 doctors, contributed $3,228 in support of the Foundation's mission. Breakthrough Coaching renewed its contribution to the Foundation. COCSA submitted its annual contribution to the Foundation. Charlie DuBois, president of Standard Process, pitched the Foundation to his distributors and sales representatives during their annual meeting. Over the last two years, 26 of their distributors have become monthly contributors - contributing over 76K since the initial pitch was made two years ago. Here is a list of the current contributors: Comprehensive Nutrition, Inc. Mid-Atlantic SP Nutritional Resources, Inc. New England Nutritional Services, Inc. Standard Process Nutrition Northeast, Inc. Standard Process Nutrition of Southeast Michigan Standard Process of Central Florida, Inc. Standard Process of Kansas-Western Missouri, Inc. Standard Process of North Carolina, Inc. Standard Process of North Texas, Inc. Standard Process of Ohio, Inc. Standard Process of Pennsylvania, Inc. Standard Process Resources, Inc. Standard Process South Inc. Standard Process Southeast, Inc. Standard Process Southwest Nutrition, Inc. Therapeutic Nutritional Services, Inc. WYNYS Inc. Every year the Foundation has a presence at Parker Seminars in Vegas, and every year Drs. Mancini and Lamarche are gracious with providing opportunities to promote its activities. This year was no different – Parker went above-and-beyond. Not only did they provide complimentary booth space for the Foundation and its corporate partner, Dillard's, but they also provided complimentary program time for our co-sponsored fashion show and guest spokespeople, Terry Schroeder, DC, Mark Losack, DC and General Becky Halstead. As always, the event turned out to be a success and it would not have been possible without the support of Parker University – THANK YOU! At every event where the F4CP has a spokesperson present, we contact the media to encourage an interview. Parker was no exception, and with the co-sponsorship of Dillard's and the attendance of General Becky Halstead, there was considerable media interest. Award-winning columnist, Sandy Zimmerman, who is syndicated with 1,000 newspapers and magazines around the world and well-known in the entertainment industry, was intrigued by the partnership of fashion and chiropractic (Dillard's and the F4CP). After attending the event and interviewing several Foundation representatives, including Dr. Carol Ann Malizia, Kent Greenawalt and General Becky Halstead, as well as Denise Ames and Patricia Alvillar with Dillard's, she has committed to pursuing two feature articles and a radio segment. Once article and segment links are received, they will appear on the F4CP site. In addition, we were also visited by representatives from CBS and Fox that conducted interviews with General Halstead. Here is a link to three segments that were featured on the news stations - View Here. Foundation Newspaper Coverage (12 Month Program) Beginning this month, as part of the F4CP public awareness campaign, two ads will be featured monthly in USA Today and The Wall Street Journal. The following ads will appear in February: 1. Week of February 13th, The Wall Street Journal will feature the F4CP ad that compares the costs of surgery vs. chiropractic care for low back conditions. The timing of ad will coincide with our attendance at the National Business Coalition on Health meeting in San Francisco, Ca. 2. Week of February 16th, USA Today will run the F4CP's new champion ad that features General Becky Halstead and her treating doctor, Carol Ann Malizia. The timing of the ad will coincide with the annual National Chiropractic Legislative Conference and the lobbying that will be accomplished by hundreds of DC's and students regarding pending legislation in Congress. Over the next 12 months, the F4CP ads will focus on presenting a celebrity and/or everyday patient with their treating DC. In 2012, the F4CP will be producing six new TV public service announcements that will be distributed to over 1,000 stations nationwide. Additionally, it will produce four new radio public service announcements that will be distributed to over 6,500 stations nationwide. Below are the links to several of our TV spots: How I Got My Wiggle Back -View Here Managing Workplace Stress -View Here Nutrition -View Here Sciatica -View Here Pro-Football -View Here Fibromyalgia -View Here Have a topic in mind that the F4CP hasn’t covered yet, submit your ideas to: lkennedy@cpronline.com Press Releases to National Media Four days prior to Super Bowl XLVI between the New York Giants and the New England Patriots, the F4CP distributed a press release via Business Wire to over 10,000 newspapers nationwide, highlighting the role of chiropractic. The press release features quotes by both team DCs. To read the release in its entirety, Click Here. Other releases distributed this month include two recognizing the exceptional support of certain vendors and state associations, and another highlighting the role of chiropractic care within elite-level sporting games, including the Pan American Games. To read any of these releases, or any of the past F4CP releases, Click Here. To see a report detailing the F4CP’s recent media coverage, Click Here. As mentioned in earlier newsletters, prominent Hollywood producer, Jeff Hayes, whose film "On Native Soil" was short-listed for an Academy Award in 2006, has decided to produce a documentary on the abuses of the medical and drug cartel specifically against the chiropractic profession. Over the last few weeks, he has interviewed most of the leadership in the profession as well as patients, consumers and celebrities. A trailer of the film was shown at Parker and received a rousing standing ovation by the approximate 4,000 in the audience. To watch the preview, Click Here. Ryan Engelhardt from Life University and Ryan Iskenderian from Southern California University of Health Sciences have recently taken on the roles of co-chair for the National F4CP student organization. Robert Weiss from Palmer Davenport, Ia., is the third member of the leadership team. Special thanks to F4CP's former student leaders, Trish Triemert (Life U), Beth Wisniewski (Palmer W), and Abby Krouse (Palmer I). Your proven commitment to the profession and the Foundation's positive press campaign was appreciated and a good indicator of your future success in practice. Medical Home Model: Tool Kit and Webinars As mentioned in earlier newsletters, the F4CP had been developing a tool kit to provide doctors of chiropractic with guidance regarding involvement in medical homes. This tool kit has reached its final stage, and is expected to be released within the next two weeks. Upon completion, the tool kit will be posted on the F4CP website under its "Industry News" tab. Relative to the release of the tool kit, the Foundation will be hosting two webinars, the first on the Patient-Centered Medical Home. Similar to its fall program, several presenters will participate and provide listeners with exclusive educational tips about the new form of healthcare delivery. Following the 45 minute session, 15 minutes will remain for Q&A. This webinar is tentatively scheduled for February 28, 2012 at 1pm EST. Please look for an F4CP email containing registration information soon. Following this program, the F4CP will host a webinar on its tool kit. This program will provide a detailed explanation of the guide as well as insider tips on successfully pursuing PCMH integration. This webinar is tentatively scheduled for March 13, 2012 at 1pm EST. Please look to March's newsletter and special F4CP emails for registration information. Future webinars are being scheduled with Dr. Ted Carrick on his important work at Life University and Dr. Rob DeStefano, with the New York Giants. The continued growth of the Foundation is dependent upon more doctors getting involved. All of the monthly contributors can be found at the website - Click Here. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the value in chiropractic care!!
The Foundation for Chiropractic Progress |
 |
|
 |
 |
||
Update on Foundation Activities
