News

NCMIC Speaks Out About the Campaign

Quotes by Louis Sportelli, D.C., President, NCMIC Group

Why has NCMIC made such a serious commitment to the Foundation?

"At NCMIC, our defining mission is “We Take Care of Our Own®,” which means our chiropractors are special to us. And we center our business around the profession.

We have demonstrated this by sponsoring educational programs, participating in college-sponsored events, and being major backers of chiropractic research and the National Legal Action Fund.

Our $1 million investment in the Campaign for Chiropractic is another demonstration of our commitment to the chiropractic profession. We recognize that educating the public to increase market share is one of chiropractic’s most imperative priorities, and the Foundation’s concerted efforts in this area are unsurpassed."

Where do you envision the chiropractic field in 5 years from now?

"The chiropractic profession has as much potential to grow as their collective vision can take them. We know that only about 8 percent of the public see a chiropractor. A credible campaign to raise the awareness of the benefits of chiropractic, supported with enough resources, can make a big difference. We only need to move the needle a small amount to have a huge impact on the profession both today and in the future.

In addition to investing in the Campaign for Chiropractic, NCMIC has commissioned the Institute for Alternative Futures to create best scenario plans for the chiropractic profession. We’re pleased to take a leadership role in this area and further help Doctors of Chiropractic by providing a guide for future growth.

With the groundswell movement in the wellness industry, how can chiropractic ensure it is the champions of the wellness movement? How can the Foundation help?

Everywhere you turn today, people are talking about wellness. Unfortunately “wellness” means different things to different people and to different professions. No doubt some in the profession wonder why chiropractic is being bypassed by the wellness movement when we should be at its center. The answer is a lack of awareness and understanding. Chiropractic has been talking about wellness for decades, but a focused, unified message has never been conveyed to the public.

The Foundation’s initial effort to promote chiropractic in areas that the public already supports and understands is a vital step in the right direction. As we move forward, the Foundation will also expand its messages to increase understanding and acceptance of other aspects of chiropractic care.

What would you say to those vendors on the fence? Doctors on the fence?

This program is not simply one that’s nice to participate in, it’s necessary for the very survival of doctors and suppliers. Doctors have a direct interest in the success of the program because greater market share means more patients in the door. Suppliers need to ask themselves: How will it impact business if the success of the profession diminishes? The chiropractic profession cannot afford to continue to do nothing and expect to advance. We all must make contributions and view this program as a long-term investment in the future.

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