As a member of the Foundation for Chiropractic Progress, you have access to ALL of our marketing material for local use. Become your own publicist and build a pro-chiropractic campaign in your local area...for FREE!
PRESS RELEASES
- Download release - www.f4cp.com/press-release
- Add your clinic's contact information
- Fax, e-mail, or hand-deliver to your local papers health editor
- FOLLOW UP - Offer yourself for interviews as an expert source
ADVERTORIALS
- Download advertorial - www.f4cp.com/communications-print
- Contact your local papers advertising department for rates
- NEGOTIATE, NEGOTIATE, NEGOTIATE
- If possible, work in a follow up story as part of the deal; offer yourself as a local expert
PUBLIC SERVICE ANNOUNCEMENTS: RADIO & TELEVISION
- Email assistant@foundation4cp.com to receive desired radio mp3 or television spot
- Incorporate clinic information at the end of each message (Doctor responsible for edits and alterations - all changes must be approved by the Foundation)
Sample tagline alteration:
This public service announcement has been brought to you by Dr. John Doe of John Doe Chiropractics, 555-555-5555 or www.johndoechiropractics.com - Contact your local radio or television station program director for format specifications
- Email or mail the formatted PSA to the media outlet
ADVERTISEMENTS
- Contact your local papers advertising department for specifications (size, color, etc.)
- Choose which Foundation ad you are interested in promoting locally - www.foundation4cp.com/communications-print.php
- Email assistant@foundation4cp.com with the following information:
-Clinic information (name, address, telephone, website)
-desired Foundation ad
-ad specifications - After receiving the prepared ad back from the Foundation, send to your local papers ad department
*Additional fees may apply based on individual's monthly pledge
POSTERS
- Choose which Foundation ad(s) you would like feature in-house as a 18 x 24'' poster
- Email assistant@foundation4cp.com with the following information:
-Desired posters
-Clinic information (optional) - You will receive the poster in the following weeks
* Additional fees may apply based on individual's monthly pledge
Contact assistant@foundation4cp.com to receive more information on how to MAXIMIZE your benefits.










