May | 2018
MONTHLY PROGRESS UPDATE
The Foundation’s redesigned website, www.f4cp.org, is now live and hosts brand-new, easy-to-navigate features that will help you, help your practice. If you have been debating a monthly increase in membership, the time to act is now. Upgrade your membership to $25/month and receive an enhanced DC Directory listing, as well as added benefits to increase your patient base. 


In honor of National Correct Posture Month, The Wall Street Journal featured the Foundation's brand-new Tech Neck advertisement.
STAY TUNED: A national print advertisement will run in the July issue of Runner’s World emphasizing the value of chiropractic care. Download the future ad here. Additionally, the Foundation is developing another brand-new advertisement for placement in September’s issue of Prevention.
The Foundation has rolled out a brand-new, monthly webinar series designed for CAs. Read what one listener had to say here and register for the upcoming presentations: 

June 20th at 1:00 PM ET
Make Family Care Affordable For All

July 25th at 1:00 PM ET
How to Talk to Your Patients About Active Care

This Monthly Progress Update brought to you courtesy of the F4CP.

Thank you to our 20,000+ members and our proud Corporate Sponsors, Associations and Colleges for helping to spread positive press about chiropractic care at the ground level. 

If you are not yet a member, please click below to unlock your complete membership benefits.
Follow Your Profession on Social Media for Timely Updates
The Foundation has implemented a brand-new social media campaign, and we need your help.

If you haven’t already, please “LIKE” the Foundation on social media to stay up-to-date on the latest positive press for the chiropractic profession. 
Pinterest: pinterest.com/f4cp

On LinkedIn, the Foundation posted about its recent coverage in Employee Benefit Adviser and to date it has been viewed 1,410 times.

Similarly, the Foundation shared a new infographic on its Facebook page, “The Prevalence and Patterns of Chiropractic Use,” and the post has now been viewed more than 60,000 times, shared over 830 times and liked by nearly 110 people.

After you have followed the Foundation on its social media platforms, please share the image with your own social media followers. The more individuals we can reach with positive messaging about chiropractic, the better.
Opioids, Chiropractic & Our Veterans
Authored by Vern Saboe, DC, FACO
With President Trump’s signing the Consolidated Appropriations Act of 2018, (omnibus bill) chiropractic’s non-drug approach to pain relief for Veterans, many of whom suffer from back pain and other neuro-musculoskeletal conditions, will be significantly expanded.  
Supported by Veterans of Foreign Wars, Vietnam Veterans of America, The American Legion, Paralyzed Veterans of America and AMVETS, and championed in Congress by US Senators Jerry Moran (R-Kansas), Jon Tester (D-Montana), Johnny Isakson (R-Georgia), and Richard Blumenthal (D-Connecticut), the approved language requires the U.S. Department of Veterans Affairs to expand the availability of chiropractic services at no fewer than two medical centers or clinics in each Veterans Integrated Service Network (VISN) no later than Dec. 31, 2019, and at no fewer than 50 percent of all medical centers in each VISN by Dec. 31, 2021.

The Department of Veterans Affairs had started the long-overdue process of providing Veterans with access to chiropractic care by placing doctors of chiropractic on staff at VA hospitals. The process of integrating chiropractic care in the VA system was initiated after Congress enacted a series of statues in 2001-2002 – Public Law 108-170 and Public Law 107-135 – that reinforced a permanent chiropractic benefit within the VA health care system and specifically directed the VA to hire doctors of chiropractic to provide care for Veterans.

As a result of these congressional directives, the VA had been providing chiropractic care via hired contracted staff at 70 major VA medical treatment facilities within the US. Unfortunately, an overwhelming majority of America’s Veterans still do not have access to chiropractic care because the VA had taken no action to provide chiropractic care at nearly 100 of its other major medical facilities. Despite important data demonstrating a significant need for chiropractic drug-free services within the VA, the disparity in access has been allowed to persist. A VA report released January 2017, stated that more than 62 percent of Operation Enduring Freedom/Operation Iraqi Freedom/Operation New Dawn Veterans who sought health care from the VA over a 14-year period were treated for back and neck pain as well as other neuro-musculoskeletal ailments, exactly what doctors of chiropractic specialize in. Back pain was in fact the number one ailment of Iraq/Afghanistan Veterans.

Chiropractic spinal manipulation, what doctors of chiropractic are known for, is an evidence-based treatment for acute, subacute and chronic back pain and can prevent, help reduce and even eliminate harmful opioid use by our honored Veterans. It has been said one way of battling the opioid crisis is to dry up the demand across the market by reducing opioid prescriptions and developing other options for chronic pain. The chiropractic profession provides a non-drug care path to help do just that.

New research published in the medical journal, The Lancet (March 2018) both validates the efficacy and recommends chiropractic spinal manipulation for back pain. Published last April, the Journal of the American Medical Association (JAMA) published a study supporting chiropractic spinal manipulation for acute low back pain. This study was a systematic review and meta-analysis of 26 randomized controlled trials (RCTs) the “gold standard” in physical medicine.  15 of the RCTs revealed moderate quality evidence spinal manipulation resulted in a reduction of pain and 12 RCTs revealed spinal manipulation resulted in improved function. This study came on the heels of another systematic review and clinical guidelines from the American College of Physicians published in February 2017, which also recommended chiropractic spinal manipulation. 

 In part, with his signature, President Trump will help dry up the demand for harmful pain pills among our nation’s Veterans.  
Minnesota Chiropractic Association Enrolls in Group Membership
The Foundation for Chiropractic Progress welcomes Minnesota Chiropractic Association to Group Membership and looks forward to working together to inspire patients, build local practices and advance the chiropractic profession.
Group Members are included within a premier class of support. The F4CP creates and distributes a multitude of positive press resources for Group Members to utilize, including press releases, advertisements, white papers, monthly educational webinars and more.

Minnesota Chiropractic Association joins the following F4CP Group Members (If you don’t see your State ask your State Association leader to consider Group Membership):

- Alaska Chiropractic Society
- Arkansas Chiropractic Association
- California Chiropractic Association
- ChiroHealthUSA
- ChiroTouch
- Florida Chiropractic Association
- Foot Levelers
- Iowa Chiropractic Society
- Chiropractic Association of Louisiana
- Maryland Chiropractic Association
- Michigan Association of Chiropractors
- Montana Chiropractic Association
- National Board of Chiropractic Examiners
- Nebraska Chiropractic Physicians Association
- New York State Chiropractic Association
- North Dakota Chiropractic Association
- Ohio Chiropractic Association
- Oregon Chiropractic Association
- Palmer Presidents Club
- Chiropractic Society of Rhode Island
- South Dakota Chiropractors Association
- Tennessee Chiropractic Association
- Texas Chiropractic Association
- Wyoming Chiropractic Association
- Utah Chiropractic Physicians Association
- Unified Virginia Chiropractic Association
Doctor Spotlight of the Month: Dr. Randy Jones
For more than a decade, Randy Jones, DC, has been an active contributor to the positive press campaign and chiropractic profession. 

With the support of its contributors, the Foundation is able to produce promotional marketing resources for doctors, like Dr. Jones, to utilize to market their practices and the profession at the ground level.
Dr. Jones is a prime example of grass-roots marketing, as he works alongside his wife, Dr. Molly Edwards-Jones and his local California Chiropractic Association district, the Monterey Bay District, to regularly air public service announcements created by the Foundation that further communicate the value of chiropractic care in his community.

Just last month, Dr. Jones, Dr. Edwards-Jones and the Monterey Bay District placed the thirty-second segment, “Jan Chambers Discusses Chiropractic as an Alternative Approach to Treating Chronic Pain,” which aired intensely for one week on established networks including ESPN, MSNBC, FOX News, TNT and more!

“A few months ago I was talking with a patient about Jerry Rice being a chiropractic patient and he said he was aware of that because he saw it on TV! I can't really relate the thrill that we had when we first saw one of the public service announcements on TV knowing that we were personally doing something that was effective.

Can you imagine the impact if every doctor did something like this? Not only that, but the principle of contributing back to the profession really gives one a sense of deserving, and it is this feeling that attracts positive events into our lives.

We need every doctor of chiropractic to be as successful as they can possibly be because there are many sick and suffering individuals out there that do not know where to turn. If just one person sees a Foundation segment on TV and is motivated to get to their local chiropractor and have positive outcomes, then it is all worth it isn't it?” – Dr. Randy Jones

Thank you, Dr. Jones, for all that you do to support the advancement of the chiropractic profession! 
Contributor Spotlights of the Month: Dynamic Chiropractic and Breakthrough Coaching
This month, the Foundation for Chiropractic Progress is proud to spotlight two of its earliest supporters: Dynamic Chiropractic and Breakthrough Coaching. 
Dynamic Chiropractic: Well-known as one of the profession’s top publications, Dynamic Chiropractic generously provides the Foundation with significant editorial opportunities that communicate the many marketing initiatives the Foundation develops that help doctors of chiropractic inspire their patients, grow their practice and advance the overall profession. In addition, Dynamic Chiropractic places monthly Foundation advertisements that emphasize the benefits of membership and how the chiropractic profession works best when we all work together: Chiropractic Strong.

Don Petersen, publisher, Dynamic Chiropractic is an Executive Board Member of the Foundation, offering strategic advice as it pertains to the inner-workings of the campaign and how to best deliver the message that chiropractic care is a safe, effective and drug-free approach to manage pain, as well as general health and wellness.

Breakthrough Coaching: An undeniable asset to the advancement of the profession, Breakthrough Coaching has been an instrumental component of the Foundation’s positive press campaign. In 2018 alone, Breakthrough Coaching has gifted the Foundation with more than twelve educational Power Point Presentations for doctor members to utilize for community outreach and as another tool to help inspire their patients to live a healthy lifestyle.

Breakthrough Coaching’s CEO, Mark Sanna, DC, not only serves as a Foundation Board Member, but also chairs its Membership Committee, driving high membership engagement and new patients into your local practices.

A special thank you to Dynamic Chiropractic and Breakthrough Coaching for their active participation in helping to advance the chiropractic profession on a daily basis. 
Are you a member?
Membership with the Foundation for Chiropractic Progress provides numerous benefits such as:

  • Listing in National DC Directory, which is linked to all national promotions
  • Monthly Marketing Roadmaps
  • Monday Marketing Memos
  • Marketing Toolkits
  • White Papers
  • Press Releases
  • Podcasts
  • Advertorials and Social Syndications
  • Practice-Building Webinars
  • Infographics
  • Social Media Postings

As a member of your State Association, you may already be a part of the F4CP!

Contact Membership Director, Marta Cerdan, to set up your account or get started on using the materials: marta@f4cp.com.
 
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website – click here

Encourage your list of contacts to join you in support of the profession’s successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!

OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!
Our Sponsors
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! 

OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!
Toll-Free: 866-901-3427 | Fax: 866.333.2774 | www.f4cp.com
STAY CONNECTED
2018 © Foundation for Chiropractic Progress

Foundation for Chiropractic Progress | P.O. Box 869, Georgetown, CA 95634