February | 2018
The Journal of the Mississippi State Medical Association published “A Safer Approach to Pain Exists,” by Dr. Sherry McAllister, executive vice president, F4CP, which emphasizes the value of drug-free care for pain management. Click here to read the article on page 54.

Read the Foundation’s media response to a contributed Forbes article

This Monthly Progress Update brought to you courtesy of the F4CP.

Thank you to our 20,000+ members and our proud Corporate Sponsors, Associations and Colleges for helping to spread positive press about chiropractic care at the ground level.

If you are not yet a member, please click below to unlock your complete membership benefits.
Multidisciplinary Job Fair in California Attracts Doctors of Chiropractic 
Last month, Palmer Center for Business Development held a multidisciplinary job fair at Palmer College’s West Campus in San Jose, California. 
This unique opportunity allowed participating doctors of chiropractic to network with organizations looking to grow their chiropractic staff, including:

  •  Cerner
  •  Crossover Health
  •  OneMedical
  •  Premise Health
  •  Veterans Health Administration

With nearly 20 qualified doctors of chiropractic submitting resumes for consideration, this event further communicates that patients are finding value in chiropractic care.

The ability for providers to work together in an integrative setting allows for open lines of communication in helping to deliver the best care plan for the patient, along with improved clinical outcomes, cost-effectiveness and high levels of patient satisfaction.

As the role of DCs in integrative care settings continues to grow, we expect this innovative event will be the first of many!
One Chiropractor’s Influence Leads to Multi-Specialty Spine Program 
Musculoskeletal conditions, including low back pain, leave more than 1.7 billion people worldwide suffering. But, what’s worse, is how musculoskeletal conditions are being treated.

In practice for more than thirty years, Gary Tarola, DC, has spent his professional career building a solid foundation with medical professionals in his community and emphasizing the valuable role of chiropractic care.
Over a decade ago, Dr. Tarola, a prominent pain management physician and an orthopedic spine surgeon began discussions of formulating a multi-specialty spine program in their area, which would focus on evidence-based, high-quality care for patients.

Hailing from Lehigh Valley, Pennsylvania, the doctors agreed this kind of spinal program would best be brought to fruition with the involvement of the area’s prestigious hospital system: Lehigh Valley Health Network/Lehigh Valley Physician Group (LVHN/LVPG). Shortly thereafter, at the request of the heads of the neurosurgery and pain management practices, and several administrators, Dr. Tarola relocated his private chiropractic practice to the network’s main hospital campus, and talks for development of a spine program began to take shape.

LVHN eventually agreed to spearhead and fund the multi-specialty spine program. A taskforce consisting of representatives from neurosurgery, chiropractic/Dr. Tarola, pain management, physiatry and administrators was assembled to layout the groundwork to design clinical pathways, algorithms and an operational structure for what is now officially referred to as the Advanced Spine Center.

After the development of the Advanced Spine Center, and since chiropractic services were integral to its development and functioning, LVHN/LVPG asked Dr. Tarola if he would be consider joining their network. After equitable negotiations, Dr. Tarola’s private practice was acquired by LVPG in May 2012. This was the first time a major health network bought out a private chiropractic practice! The practice is a division of the Department of Medicine titled LVPG-Chiropractic Medicine.

With the looming shift in the health care marketplace from a fee-for-service to a value-based reimbursement model, health care delivery systems like LVHN began planning for this eventuality. Spine care is generally mismanaged within the health care system, and considered to be a prime example of medical excess and waste, targeted for reform by government agencies and payers alike. It was recognized that delivering value driven spine care would require modifying spine care delivery Network wide, with special attention to primary care.

Utilizing data from numerous resources, including from the Foundation for Chiropractic Progress (F4CP), Dr. Tarola presented a rationale to administrators of the network: the need for improved primary care consistent with best practice recommendations, expansion of chiropractic services throughout the Network, re-purposing the Advance Spine Center to focus primarily on the chronic/complicated back pain population, and a consumer education initiative.

He made a case that not only is chiropractic care a safe, effective and drug-free option to manage spinal pain, but it is also cost-effective. In comparison to lower-value services, including spinal injection procedures, invasive surgical procedures, and even physical therapy, the affordability and high-value associated with chiropractic care would be a win for patients, providers, and the Network in the new health care marketplace.

Over the past four years, the number of chiropractic providers and services has tripled, and has expanded to multiple sites within the Network. Currently, the following initiatives are underway:

1)    Repurpose the Advanced Spine Center
  • Focus on chronic/complicated spinal cases.
  • Utilize an evidence-based approach to drug therapy and interventional procedures.

2) Primary Care Educational Initiative
  • Designing online modules that will be available to primary care providers for CE credits
  • Educational videos/training for providers and consumers

3) Research to track effects of these initiatives
  • Data collection
  • Comparative cost analysis
  • Identify patterns based on provider types

Looking Ahead

When asked if he thought more hospitals would consider integrating chiropractic care into their networks, Dr. Tarola replied:
“Absolutely. The marketplace is changing, and shifts are necessary - high value services, such as chiropractic will be essential for healthcare institutions to survive the new reimbursement models, and there is interest in many institutions. Different institutions will make the shift on their own time tables. Some will be prepared and thrive, others will prolong the inevitable and likely suffer the consequences.”
Montana Chiropractic Association Celebrates 100 Years 

During March 15-17, 2018, Montana Chiropractic Association will hold their 100th Annual Conference in Helena, Montana.  
Nationally acclaimed, Dr. Dan Murphy will provide 12 hours of classes for chiropractors continuing education (CE) credits and the Montana Board of Chiropractic is teaching an hour on Ethics and Boundaries. Attendees will fulfill their annual CE requirement if they attend all 13 hours. 

In addition, attendees will hear from special guest, Mike Milburn, Chief of Staff for Attorney General Tim Fox, with a presentation titled: “The AG’s Fight Against Opioids.”
Additionally, on Saturday, March 17th, 1:30 – 2:00 P.M., Sherry McAllister, DC, executive vice president, F4CP, will present “Chiropractic’s Role in Battling the Opioid Epidemic,” to conference attendees, where they will become educated on:

-       The history of the opioid epidemic
-       The safe and effective role of chiropractic care
-       Drug-free pain management awareness

The Foundation commends its Group Member Montana Chiropractic Association for their active role in alerting their members about the sweeping effects of the opioid epidemic and how to utilize drug-free care for the management of pain.

For more information about the conference and how to register, visit: http://mtchiro.org/2018-conference/.

The Foundation looks forward to seeing everyone there!
Professional Racecar Driver Danica Patrick and Professional Crossfit® Athlete Rich Froning, Jr. to Present at Parker Seminars 2018 
The Foundation is proud to attend the annual Parker Seminars this year in Las Vegas, Nevada, March 1-3, 2018.
On Saturday, March 3rd, 11:30 am – 12:30 pm, the F4CP’s Executive Vice President, Dr. Sherry McAllister, will be presenting “Chiropractic: A Safer Strategy Than Opioids.”

Dr. McAllister will offer a greater understanding into the opioid epidemic and use of over-the-counter medication for pain management. Additionally, she will review the use, misuse and abuse of pain medication and the drug-seeking behaviors associated with pain. This will be the perfect chance for Dr. McAllister to showcase opportunities for chiropractic and for your practice to position itself as a first-line, cost-effective, safe approach to health.

Plenary speakers attending Parker Seminars 2018 include Professional Racecar Driver Danica Patrick, American Professional CrossFit® Athlete Rich Froning, Jr., Best-Selling Author Larry Winget, and more!

On Thursdsay, March 1st, Danica Patrick will be available for pictures with attendees following her presentation.

The Foundation will be featuring Rich Froning, Jr. in an all-new poster showcasing how chiropractic care has benefited his overall health and well-being as an athlete. We look forward to debuting this resource at Parker Seminars – stay tuned!

For additional information about the event and how to register, visithttps://parkerseminars.com/
Doctor Spotlight of the Month: Mickey Burt, DC
This month, the F4CP is proud to spotlight one of its long-time supporters and very own Board Member, Dr. Mickey Burt.

A Palmer College of Chiropractic graduate, Dr. Burt began his professional career in 1974 when he and his wife opened their private practice in Iowa. Fast forward to present day and Dr. Burt has not only grown into a strong community leader, but also a seasoned professional in the industry.
He is a current member of:

  • Iowa Chiropractic Society (ICS)
  • American Chiropractic Association (ACA)
  • Palmer College President's Club
  • Palmer College Heritage Endowment Society
  • International Chiropractic Knights of the Round Table
  • International College of Chiropractic
  • Board Member of the Foundation for Chiropractic Progress

Additionally, Dr. Burt has also served as the Executive Director for Alumni at Palmer College of Chiropractic.

Dr. Burt has completed special training in auto injury, radiology, disc injuries and advanced chiropractic adjusting procedures. His vast knowledge surrounding chiropractic has granted him the opportunity to lecture throughout the nation and overseas for different colleges and organizations.

Following in his footsteps are Dr. Burt’s three sons: Dr. Chad W. Burt, Dr. Bradley S. Burt and Dr. Austin M. Burt. Each of the three graduated from Palmer College of Chiropractic and joined their father in practice.

Not only are we proud to have Dr. Burt serving as an F4CP Board Member to help generate innovative and cutting-edge techniques that help to generate positive press for chiropractic, but the chiropractic profession as a whole is lucky to have such a committed individual who spends his life caring for the needs of his patients.

Thank you, Dr. Burt for your ongoing support of the F4CP and chiropractic industry. 
Spotlight of the Month: Biotics Research Corporation
The success of the F4CP’s positive press campaign relies heavily on the support of its contributors. In February, we would like to turn our attention to Biotics Research Corporation – an organization that continues to value and respect the role of the chiropractor as a health care professional, community builder and instrument of positive change.

For over 40 years, Biotics Research Corporation has built successful partnerships with health care professionals – most of whom have been chiropractors – based on the mutual understanding that patient care is a priority.

In addition to providing their health care professional customers with superior nutritional supplements, Biotics Research also places heavy emphasis on research and education – both key components in advancing health care. In fact, Biotics Research is the first and only Research Partner with the Florida Chiropractic Association and has donated over $175,000 to date. Furthermore, Biotics Research maintains involvement in clinical studies, several of which have resulted in the issuance of product patents. Recent patents include one for the control of acid reflux and another for blood pressure reduction. Results of their research studies are important to the chiropractic profession and, ultimately, chiropractic patients. 

To further the nutritional education of their health care professional customers, Biotics Research offers several significant and useful tools, including short video clips offering clinical pearls, exclusive access to their online library of free archived webinars, product-specific handouts with information palatable for both doctors and patients, and topical research to keep practitioners current in nutritional science information.

Additionally, Biotics Research also hosts nationwide seminars each year, presented by world-renowned speakers and practitioners who focus their lectures on current topics of interest and common health conditions. These events are affordable, offer continuing-education credits for chiropractors, and provide nutritional interventions with proven results.

We are proud to recognize Biotics Research Corporation for their unwavering support of chiropractic care and their strong belief in the mission of the F4CP.

“It has been an honor and privilege to be a part of such an organization that helps advance chiropractic care through its vast network of professionals and its plentiful resources.” – Denis DeLuca, president, Biotics Research Corporation
Are you a member?
Membership with the Foundation for Chiropractic Progress provides numerous benefits such as:

  • Listing in National DC Directory, which is linked to all national promotions
  • Monthly Marketing Roadmaps
  • Monday Marketing Memos
  • Marketing Toolkits
  • White Papers
  • Press Releases
  • Podcasts
  • Advertorials and Social Syndications
  • Practice-Building Webinars
  • Infographics
  • Social Media Postings

As a member of your State Association, you may already be a part of the F4CP!

Contact Membership Director, Marta Cerdan, to set up your account or get started on using the materials: marta@f4cp.com.
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website – click here

Encourage your list of contacts to join you in support of the profession’s successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!

Our Sponsors

The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! 

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