Foundation for Chiropractic Progress POSITIVE PRESS CAMPIGN
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March 2017
F4CP NATIONAL PR, MARKETING AND
SOCIAL MEDIA CAMPAIGN REPORT
This Month's TOP HEADLINES
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Opioid Abuse Campaign Statement

On March 14th, the F4CP® held a press briefing at the National Press Club in Washington, DC to educate attendees and the media about the campaign and the dangers associated with the misuse and abuse of prescription opioid painkillers and the benefits of drug-free chiropractic care as an alternative.

To generate maximum attendance, the event was advertised in national newspapers including Politico and Roll Call:

Key presenters at the press briefing included Fox News Health Commentator Dr. Marc Siegel, PAINS Director Myra Christopher and the Executive Director of Samueli Integrative Health Programs Dr. Wayne Jonas. This level of high-profile exposure for the chiropractic profession is exactly what we needed to educate a growing number of individuals about drug-free pain management options.

Additionally, the Chiropractic Society of Wisconsin graciously allowed us to customize their video, ‘The Cost of Prescription Painkillers,’ for inclusion in our press kits at the event, as well as for promotion on social media.

We are asking for 5,000 DC's to contribute $200 to fund this campaign and help to promote and raise awareness that chiropractic is a safer strategy than opioids.

Help us make sure the chiropractic voice is heard LOUD and CLEAR!

Donate here: www.f4cp.com/pledge/tosavelives/.

The chiropractic profession can change the course of pain management and better health and wellness for millions of Americans.

After learning about the F4CP® Opioid Abuse Campaign: Save Lives. Stop Opioid Abuse. Choose Chiropractic., Anna Lembke, MD, author, Drug Dealer, MD and chief of addiction medicine, Stanford University School of Medicine, reached out to show her support of the campaign and its mission:

“I salute the Foundation for Chiropractic Progress® for promoting alternatives to opioid pain medicine for chronic pain, and for joining in the fight against the opioid epidemic.” – Dr. Lembke

NEW FEATURE: Member Button for Your Website

As a dedicated supporter to the F4CP® positive press campaign, we are pleased to introduce the latest member benefit: a button communicating campaign membership to share on your website and social platforms.

View the button below:

To add the membership button to your website, click here and copy and paste the embed code onto your site.

This button serves to emphasize your dedication to the advancement of chiropractic, and you should be PROUD to showcase your support of the profession in which you are a part of.

Additionally, this button will allow your patients an opportunity to visit www.f4cp.com to learn more about the positive health benefits associated with chiropractic care.

The positive press campaign relies heavily on the support of its contributors, and we are sincerely appreciative of your continued commitment in helping to raise further awareness about the benefits of chiropractic care.

To view a complete list of membership benefits, please visit www.f4cp.com/pledge.
New Poster for Your Office

The F4CP® proudly introduces to you another membership marketing resource: an 18x24 poster featuring the New England Patriots’ Team Chiropractor, Dr. Michael Miller, emphasizing the value of chiropractic care for professional athletes.

This poster, along with several others, is available to you for utilization in your local practice as an additional way to help promote the benefits of chiropractic care to your patients.

Visit www.f4cp.com to view additional resources.
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AHIP Solutions Smart Brief features Chiropractic News

On February 15, 2017, America’s Health Insurance Plan (AHIP) Solutions Smart Brief e-newsletter featured an F4CP® press release entitled: ‘F4CP® Lauds Drug-Free Back Pain Guidelines from American College of Physicians, Cites Wall Street Journal Reference to Chiropractic Spinal Manipulation.’

A week later, February 22, AHIP Solutions Smart Brief featured a second F4CP® release entitled: F4CP Alerts Consumers to New Research: Over-the-Counter Medications Provide Limited to No Relief for Spinal Pain.

AHIP is a national association representing nearly 1,300 member companies providing health insurance coverage to more than 200 million Americans.

Reaching over 50,000 subscribers daily, F4CP®’s placements in AHIP Solutions SmartBrief will help to increase awareness of the benefits of chiropractic care, and in turn guide health plans to consider more conservative and effective care options for members.
Texas Chiropractic Association Demonstrates Unwavering Support

In mid-February, Texas Chiropractic Association distributed an e-newsletter to its members which featured two plug-ins about the F4CP® and its role toward advancing the chiropractic profession:

  • Foundation for Chiropractic Progress® Launches "Choose Chiropractic" Campaign
  • F4CP® Supports Texas Chiropractic Association with Statewide Battle

The F4CP® thrives on creating and developing new resources, including the ad TCA and F4CP developed together – see below, for its members to share with the general public in an effort to raise further awareness about the benefits of chiropractic care.

A special THANK YOU to Texas Chiropractic Association for reiterating to your members – our Group Members – the value of this campaign and its initiatives.

We look forward to continuing to fulfill our mission, with the help of our Group Members, including Texas!
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JOIN US: Athletic TIPS™ Introduces New Webinar Series & Certification Workshop

In May 2017, Athletic TIPS™ will kick off its brand-new webinar series geared toward addressing how to recognize, manage and prevent running injuries.

Leading the four-part series will be Drs. Troy Van Biezen and Sean Drake.  Dr. Van Biezen will host the first webinar entitled: “Most Common Running Injuries, How to Treat Them.”

This presentation will focus on the causes of iliotibial band syndrome, plantar fasciitis and shin splints, as well as how to manage and prevent each of the conditions. 

The series will offer CE credits via ChiroCredit to attendees of the 32 States that are already ChiroCredit approved.

Each credit hour will cost $9 individually, or $33 when sold as a package deal.

STAY TUNED: All webinar dates will be announced soon!

Additionally, during FitCon, April 21-22, 2017, Salt Lake City, Utah, Athletic TIPS™ will participate in ChiroSummit – the newest chiropractic and fitness event in the country – and sponsor a workshop which offers four CE credits toward becoming Athletic TIPS™ certified.

Register for ChiroSummit at FitCon here.
ChiroSummit registration includes a complimentary ticket to attend FitCon.

Sean Drake, DC, director, ‎Sports Performance Institute at Life Chiropractic College West, will lead the seminar, April 21, 2017, 8:00 a.m. - 12:00 p.m., and host a discussion about musculoskeletal conditions and concussions – two out of four classes required to become Athletic TIPS™ certified.  

F4CP® members who contributes $25/month or more are eligible to become Athletic TIPS™ certified, enabling them to conduct workshops in their local communities to educate parents, coaches, educators and athletes about the prevention, management and treatment of sports-related injuries

For additional information, please do not hesitate to reach out to Marketing Director Alexis Lignos: alexis@f4cp.com.

Lastly, Athletic TIPS™ placed a brand-new ad in Women’s Running this year. The ad appeared in the January/February issue of the magazine (pg. 51), and in the March issue (pg. 63) and will continue to run during April, as well.

Please find the ad below:

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Upcoming Events
  • FCA NE Regional Convention & Expo
    March 30-April 2, 2017 in Jacksonville, FL
    To learn more or to register click here.

  • ICS Annual Convention
    April 21-23, 2017 in Des Moines, IA
    To learn more or to register click here.

  • MAC Convention
    April 27-30, 2017 in Kalamazoo, MI
    To learn more or to register click here.

  • Palmer Homecoming, West Campus
    April 29 - May 1, 2017 in San Jose, CA
    To learn more or to register click here.

  • FCLB Annual Conference
    May 3-7, 2017 in Orlando, FL
    To learn more or to register click here.

  • CCA Convention
    June 1-4, 2017 in San Diego, CA
    To learn more or to register click here.

  • Palmer Homecoming, Davenport
    August 10-12, 2017 in Davenport, IA
    To learn more or to register click here.

  • CCA Sports & Rehab Symposium
    Aug. 18-20, 2017 in Anaheim, CA
    To learn more or to register click here.

  • The National by FCA
    August 24-27, 2017 in Orlando, FL
    To learn more or to register click here.

  • 2017 COCSA Convention
    November 1-5, 2017 – San Juan, Puerto Rico
    To learn more or to register click here.  

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Doctor Spotlight of the Month: Paul Timko

This month, the Foundation spotlights Paul Timko for his involvement in the advancement of the chiropractic profession.

As an active Board Member, Paul has been working with the F4CP® on matters specifically related to business development and fundraising – two areas which are fundamental to the campaign’s ability to grow and raise further awareness about the benefits of chiropractic care.
Contributor Spotlight of the Month: Performance Health

Much of the Foundation's success can be attributed to its contributors. This month, we recognize Performance Health for its dedication and commitment to the chiropractic profession.

As a long-time supporter of the campaign, Performance Health plays an instrumental role in the Foundation’s ability to generate new and engaging positive press resources including press releases, advertisements, public service announcements, advertorials, social syndications, social media content and more.

We look forward to building upon our relationship with Performance Health for years to come!
More than
15,000 members and GROWING!
Join state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
ONE MISSION - POSITIVE PRESS FOR THE PROFESSION
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F4CP BOARD MEMBERS
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Charles DuBois
Thomas Klapp DC

Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Greg Harris
Brian McAulay DC, PhD
Kray Kibler

Robert Moberg
Kris Dowell
Ray Foxworth DC
Arlan Fuhr DC
Paul Timko
F4CP STAFF
Sherry McAllister D.C., M.S(Ed)., CCSP
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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