Foundation for Chiropractic Progress POSITIVE PRESS CAMPIGN
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October 2016
F4CP NATIONAL PR, MARKETING AND
SOCIAL MEDIA CAMPAIGN REPORT
This Month's TOP HEADLINES
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White Paper Generates Noteworthy Results Following AHIP Placement

After advertising in AHIP Solutions SmartBrief - the subscription-only digital news briefing created specifically for health plan executives and professionals - the F4CP’s positioning paper, ‘Chiropractic: A Safer Strategy Than Opioids,’ received above average download rates, with copies now in the hands of major employers, health plans, payers and more.

The paper has received 55,479 opens/impressions, 83 clicks and generated 31 leads.

AHIP (America’s Health Insurance Plans) is a national association representing nearly 1,300 member companies providing health insurance coverage to more than 200 million Americans.

Reaching over 50,000 subscribers daily, F4CP chose to advertise in AHIP Solutions SmartBrief in order to increase awareness of the benefits of chiropractic care, and in turn guide health plans to consider more conservative and effective care options for members.


To subscribe to AHIP Solutions SmartBrief, click here.

F4CP Highlights Second Annual Gallup-Palmer Survey

The F4CP distributed a national press release to highlight the findings of the second annual “Gallup-Palmer College of Chiropractic Annual Report: Americans’ Perceptions of Chiropractic.”

The study, which surveyed 7,645 U.S. adults, documents:

  • 71 percent of U.S. adults who sought professional care for neck or back pain have been to a DC
  • 97 percent of past year chiropractic users are likely to see a DC if they have neck/back pain
  • 88 percent of recent chiropractic patients agree the quality of care they received was a good value for the money Approximately
  • 80 percent of chiropractic patients agree that the DC really cares about them

To read the press release click here.

The F4CP is dedicated to increasing the awareness about the valuable role and safety of doctors of chiropractic in the management of low back pain and spine-related conditions, as well as overall health concerns.

Moving forward, the F4CP positive press campaign will be using the Gallup findings as a framework to address important issues in public perception. Stay tuned for additional resources highlighting the findings of the second annual Gallup-Palmer report.

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F4CP Introduces Brand-New Infographic

The F4CP has created an infographic highlighting on-site corporate health clinics and the benefits associated with the inclusion of chiropractic care within on-site corporate health clinics.

A well-designed infographic helps to communicate topics in a captivating manner. Infographics are another method for generating positive press about chiropractic and directly complement campaign activities, such as social media.

View the new F4CP infographic below and feel free to share it on your own social media platforms.

On-Site Infographic

A Must Share: Backpack Safety Tips

According to a study published in the Journal of Pediatric Orthopedics, students bearing excessive weight in their backpacks can develop long-lasting back pain, among a multitude of serious health conditions including neck pain, tingling and numbness of the arms and shoulders, headaches, muscle spasms and postural decline.

Calling attention to the safety concerns associated with carrying heavy backpacks and validating the significant impact of postural habits on overall health, the F4CP has created and distributed a number of resources highlighting backpack safety tips, including a press release, advertorial, social syndication and infographic.

To read the press release click here, and view the advertorial, social syndication and infographic below.

Advertorial: “Student Backpacks Are Literally A Big Pain”

Social Syndication: “How to Avoid Neck and Back Pain from Backpacks”

Infographic: “Backpack Safety”

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RECAP: MAC 2016 Fall Convention

Last month, the F4CP attended Michigan Association of Chiropractors’ 2016 Fall Convention in Dearborn, MI.

Sherry McAllister, DC, EVP, F4CP, was a keynote speaker and conducted a three-hour CE lecture entitled, ‘Hot Topics in Chiropractic: Neurology, Opioids and Tech Neck.’ The course offered greater understanding of the scope of the opioid situation, the elements that have contributed to it, and the research showing the efficacy of chiropractic care.

Additionally, the F4CP set up a booth at the convention to inform attendees about the campaign and its past, present and future positive press initiatives.

A special ‘THANK YOU’ to MAC for extending an invitation to the F4CP – the event was a great success!

Social Media ACCELERATOR™ Takes Off

The F4CP’s Social Media ACCELERATOR™ campaign has proven to be a huge hit for its members.

The Social Media ACCELERATOR™ has begun building traffic since its inception in March 2016.

This initiative is specifically designed to help our members expand their local practices, and will provide doctors with fresh, relevant and ‘ready-to-post’ social media content to further educate and inform fans and followers, as well as existing and new patients, about the benefits of chiropractic care.

Each week, the F4CP will deliver brand-new social media messaging to its members, who can simply ‘copy’ and ‘paste’ directly to their social media platforms. If you need assistance posting the provided content or setting up personalized social media platforms, please contact F4CP Director of Marketing, Alexis Lignos, at alexis@f4cp.com, who will be more than happy to provide step-by-step instructions.

For additional information about the campaign and its ongoing success, read the press release here.

Reminder: National DC Directory

The nationwide DC directory provides the public with an easy and effective way to search for local doctors of chiropractic. As a member of the F4CP, your name and contact information is listed on the directory. If you are a contributor of $25 per month or more, you also receive a complimentary enhanced profile, which includes information about your practice, office photos, patient testimonials and more. To view the directory, please click here.

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F4CP Group Membership

F4CP Group Members are included within a premier class of support that provides qualified stakeholders with the Foundation’s benefits, including the use of marketing material, a listing in the nationwide directory, access to practice-building webinars and tool kits, and much more.

Group Membership is available to associations and vendors that commit to an annual F4CP contribution in the amount of $10 per qualified stakeholder. Doctors who practice full-time and pay full dues to the association are considered qualified stakeholders. If a group offers a discounted rate to fulltime practicing doctors in their first three years, the F4CP includes those stakeholders at no cost.

Below is a recent list of NEW groups that have approved enrollment in Group Membership and are in various stages of implementation:

  • Arkansas Chiropractic Association
  • California Chiropractic Association
  • Iowa Chiropractic Society
  • Chiropractic Association of Louisiana
  • New York State Chiropractic Association
  • Palmer Presidents Club
  • South Dakota Chiropractors Association
  • Tennessee Chiropractic Association
  • North Dakota Chiropractic Association

The total number of group memberships is now at 20! The F4CP thanks our new members and old members alike for their continued support.

To view all contributing members, please click here.

To join the F4CP and become a monthly contributor today, please click here.

Thank you, Contributors!

The success of the positive press campaign relies heavily on the donations contributed to the F4CP by its corporate partners.

Thanks to F4CP contributors, the campaign is able to develop and distribute timely resources that help to raise awareness about the benefits of chiropractic.

As always, the F4CP is sincerely grateful for the ongoing support and would like to recognize corporate partners that have recently contributed, including:

  • Cleveland Chiropractic College
  • Northwestern Health Sciences University
  • Nebraska Chiropractic Physicians Association
  • ScripHessco
  • Performance Health - Foundation for Chiropractic Education
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Doctor Spotlight of the Month: Dr. Stacey Olson

This month, the F4CP spotlights Dr. Stacey Olson for the continuous support she has shown to the F4CP and chiropractic profession.

Since 2010, Dr. Olson has contributed $100/month, with contributions totaling $7,100 to date. The tremendous level of support shown by Dr. Olson aids in the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research.

Contributor Spotlight of the Month: North Dakota Chiropractic Association

Much of the F4CP's success can be attributed to its contributors. This month, we recognize one of the F4CP’s earliest contributors, North Dakota Chiropractic Association (NDCA).

Since 2006, North Dakota Chiropractic Association has contributed $35,250. It is because of our valuable contributors, including North Dakota Chiropractic Association, that the F4CP can continue to fulfill its important mission, and we are extremely grateful for the ongoing support.

Recently, NDCA enrolled in F4CP Group Membership. Group Membership is a premier class of support offered by the F4CP to groups that meet an annual financial contribution based on the group's number of active, doctor members. Through Group Membership, qualified doctors are provided F4CP membership benefits, such as the use of marketing material, a listing in the nationwide directory, access to practice-building webinars and tool kits, and much more.

The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, click here.

CHIROPRACTIC NEWS
FOX 5 Features Segment on Chiropractic

Last month, FOX 5 DC hosted Dr. Jay Greenstein, Chair of the Chiropractic Summit's Government Relations Committee, and Vice Chairman for the Clinical Compass (CCGPP), as an expert guest for its Health Report.

The topic, ‘Opioids in Sports,’ guided Dr. Greenstein’s thoughtful discussion to include information about the dangerous facts associated with abuse and misuse of opioid prescription painkillers, as well as the benefits of non-drug, conservative care including chiropractic.

World Spine Day 2016 – ‘Straighten Up and Move’

Each year, individuals from around the world come together on October 16th to celebrate ‘World Spine Day.’

This year’s theme ‘STRAIGHTEN UP AND MOVE’ emphasizes the importance of physical activity and proper body alignment in relation to overall health and well-being.

To learn more about World Spine Day and how you can get involved click here.

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Join state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
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F4CP BOARD MEMBERS
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg
Kris Dowell
Ray Foxworth DC
Arlan Fuhr DC
F4CP STAFF
Sherry McAllister D.C., M.S(Ed)., CCSP
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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