Foundation for Chiropractic Progress POSITIVE PRESS CAMPIGN
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November 2016
F4CP NATIONAL PR, MARKETING AND
SOCIAL MEDIA CAMPAIGN REPORT
This Month's TOP HEADLINES
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F4CP Debuts Opioid Campaign

This month, the F4CP launches its campaign: ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic. #StopOpioidAbuse

On a mission to raise ONE MILLION DOLLARS to continue to expand this campaign over the next year, the F4CP is asking for 5,000 doctors of chiropractic to contribute $200 each to support the campaign efforts. Those that want to contribute more can add others names – children, assistant(s), significant others and in honor of deceased family members – for an additional contribution. All donations made will go directly to the campaign.

Donate Today by clicking here!

As part of the campaign, the F4CP has compiled a comprehensive toolkit: ‘Opioid Toolkit 1.0,’ which includes several of its resources that emphasize the dangers associated with the misuse and abuse of prescription opioid painkillers and the benefits of chiropractic care.

The F4CP is planning to expand the Opioid Toolkit to include:

  • Opioid Toolkit 2.0’
  • Press Releases
  • Website Banners
  • E-Blasts
  • Social Media Postings: Boosted / Sponsored Content
  • Custom Hashtag: #StopOpioidAbuse
  • Print Advertisements
  • Informational Flyers
  • Videos
  • Advertorials
  • Social Syndications
  • Newsletter Advertisements
  • TV and Radio Public Service Announcements
  • Spokespersons
  • Times Square Advertisements

As additional donations are received and new resources are developed, the Opioid Toolkit will be expanded to better serve your community.

To download the toolkit click here.

Stay tuned for additional details and resources!

F4CP Responds to Unfortunate Death of Katie May

After the unfortunate death of model Katie May – which according to news sources, remarks have been made that suggest chiropractic care played a role in her untimely death – the F4CP has prepared talking points to provide you with relevant information that you can use in response to inquiries from the media, your patients and other health care providers.

While no official coroner’s report has been released for comment, the F4CP has provided evidence-based information on the safety and efficacy of chiropractic care.

To view the talking points click here.

F4CP Placements Reach National Media

Pittsburgh Better Times recently published an article – coordinated by the F4CP and written by William E. Morgan, DC – entitled: “Utilization of Chiropractic Services Grows Substantially within U.S. Department of Veterans Affairs.”

The publication has 21,490 unique monthly visitors, allowing the F4CP’s message of positive press for the chiropractic profession to reach thousands of readers each month.

To read the article click here.

Additionally, the F4CP received two media opportunities to showcase its recent white paper, ‘Chiropractic: A Safer Strategy Than Opioids.’

  1. Health Freedom News: A publication of The National Health Federation - a consumer-education, health-freedom organization working to protect individuals’ rights to choose to consume healthy food, take supplements and use alternative therapies without unnecessary government restrictions. This publication is distributed to its 20,000 international members.

  2. McKnight’s Senior Living: McKnight's Senior Living is a national media brand providing news, perspective and analysis for owners, operators and other leaders of seniors housing, independent living, assisted living, memory care and continuing care retirement / life plan communities.

Both articles are in the publication process - stay tuned for links!

FOOT LEVELERS Standard Process
NCMIC
New State Benefit: ‘PR 101 Crisis Communications Kit’

On October 25th, the F4CP and COCSA launched a ‘PR 101 Crisis Communications Kit’ – an all new resource available to State Association members.

The goal of the ‘PR 101 Crisis Communications Kit’ is to outline how to effectively manage communications through a formal, clearly defined channel in order to mitigate crisis or serious negative repercussions for the State Association; maintain its reputation of leadership and transparency on vital issues and breaking news.

State Association members can login to their F4CP account to download the 'PR 101 Crisis Communications Kit' here.

For further details, read the press release here.

Event Recaps

NYSCA - 2016 Fall Convention
On October 22nd, 2016, F4CP Marketing Director Alexis Lignos delivered a presentation to the New York State Chiropractic Association’s (NYSCA) House of Delegates regarding the availability of F4CP campaign resources and how to specifically utilize the materials in New York State.

Additionally, Alexis touched on the various benefits of Group Membership for State Associations, and informed attendees about the F4CP’s upcoming opioid awareness campaign.

The presentation was extremely well-received, with a number of attendees approaching the F4CP Booth for additional information following its conclusion.


2016 COCSA Convention
The F4CP attended the 2016 COCSA Convention in Arizona, November 10-12th, 2016.

On November 12th, F4CP Executive Vice President Dr. Sherry McAllister and F4CP Representative Laura Carabello hosted a presentation about the dangers of opioid prescription painkillers and the benefits of drug-free, alternative care – specifically chiropractic.

Additionally, the F4CP invited all State Associations to attend its Group Membership Thank You breakfast meeting which served to thank current F4CP Group Members for their participation and provide all attendees with information regarding F4CP marketing materials that are available and what Group Membership can do for their State Association.

Lastly, the F4CP introduced its campaign: Save Lives. Stop Opioid Abuse. Choose Chiropractic.

A double-sided flyer detailing the campaign was handed out to every 2016 COCSA Convention attendee.]


Download the flyer


The F4CP is on a mission to singularly put chiropractic care in every conversation about opioid abuse and make sure that consumers know that there is a safer alternative to manage pain and improve health.

Support the campaign, SAVE LIVES. STOP OPIOID ABUSE, Choose Chiropractic. GIVE NOW by clicking here.

CPR Strategic Marketing Communication ChiroHealthUSA chirotouch
chiropractic economics Dynamic Chiropractic
On the Horizon: 2017 Parker Seminars

During February 23-25, 2017, Parker Seminars will be held at the Paris Las Vegas Hotel in Las Vegas, Nevada. The three-day event will offer dozens of programs and feature a number of outstanding speakers. For additional information about the event click here.

As always, the F4CP will be present and looks forward to interacting with and educating attendees about its many initiatives, including its campaign: ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ #StopOpioidAbuse

F4CP Highlights Second Annual Gallup-Palmer Survey

The F4CP distributed a national press release to highlight the findings of the second annual “Gallup-Palmer College of Chiropractic Annual Report: Americans’ Perceptions of Chiropractic.”

The study, which surveyed 7,645 U.S. adults, documents:

  • 71 percent of U.S. adults who sought professional care for neck or back pain have been to a DC
  • 97 percent of past year chiropractic users are likely to see a DC if they have neck/back pain
  • 88 percent of recent chiropractic patients agree the quality of care they received was a good value for the money
  • Approximately 80 percent of chiropractic patients agree that the DC really cares about them

To read the press release click here.

The F4CP is dedicated to increasing the awareness about the valuable role and safety of doctors of chiropractic in the management of low back pain and spine-related conditions, as well as overall health concerns.

Moving forward, the F4CP positive press campaign will be using the Gallup findings as a framework to address important issues in public perception. Stay tuned for additional resources highlighting the findings of the second annual Gallup-Palmer report.

Public Service Announcements in Production

PSAs are a relatively inexpensive way to deliver messages to the consumer public via high profile media placements. Both TV and radio stations are required by the Federal Communications Commission (FCC) to place a certain number of PSAs into their rotations in order to maintain their licenses.

Regularly, the F4CP produces PSAs for either TV or radio. The TV PSAs are distributed to over 1,000 stations nationwide and the radio spots to over 6,500.

View our latest PSA on the value of nutrition and chiropractic care here.

As a monthly contributor to the F4CP you are permitted to utilize and personalize all F4CP PSAs in your local market. At a minimum, you may post them on your website or play them in your reception area.

If you wish to use these spots in your local market, we suggest you approach your local station with a broadcast-ready version and request that they be shown. Our only limitation is that all content of the F4CP PSAs remain the same, with the exclusion of your added contact information.

The F4CP is actively working on the production of a number of brand-new public service announcements:

Topic: What is chiropractic? What does a DC do?
Topic: Education
Topic: Coverage
Topic: Utilization of the Media Toolkit on Opioids
Topic: Posture
Topic: On-site clinics (NAWHC)

Stay tuned for links to the finalized versions!

To view past F4CP public service announcements click here or visit our YouTube page.

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REMINDER: Corporate Sponsor Button

As a reminder, the F4CP encourages its’ corporate partners to utilize its easy-to-use Web-based feature, enabling doctors to order products, supplies and services from our sponsors that donate at the Silver, Gold, Platinum, and Founder's Circle levels.

We encourage F4CP members to make our sponsors their preferred vendors.

The order button is featured on the F4CP Website landing page. When doctors click on the ordering button, they’ll be directed to a site which features:

  • Sponsor's company name, logo and detailed descriptor
  • Sponsors company URL – which will direct doctor members to learn more about products and services

The benefit enables doctor members to:

  • Learn more about F4CP valued sponsors and their products and services
  • Place orders directly with the company
  • Support those who support the profession

If you have any questions and/or comments, please contact F4CP Marketing Director, Alexis Lignos at alexis@f4cp.com.

Social Media ACCELERATOR™

The F4CP’s Social Media ACCELERATOR™ continues to be a huge hit for its members.

This initiative is specifically designed to help our members expand their local practices, and will provide doctors with fresh, relevant and ‘ready-to-post’ social media content to further educate and inform fans and followers, as well as existing and new patients, about the benefits of chiropractic care.

Each week, the F4CP delivers brand-new social media messaging to its members, who can simply ‘copy’ and ‘paste’ directly to their social media platforms.

View an example below:

If you need assistance posting the provided content or setting up personalized social media platforms, please contact F4CP Marketing Director, Alexis Lignos, at alexis@f4cp.com, who will be more than happy to provide step-by-step instructions.

For additional information about the campaign and its ongoing success, read the press release here.

Breakthrough Coaching KINESIO Standard Process NW
F4CP Welcomes Paul Timko to Board of Directors

The F4CP is thrilled to welcome Paul Timko, vice president/general manager of U.S. clinical business, Performance Health, as the newest member to its board of directors.

Timko will not only present the organization with extensive leadership, business development and strategic planning experience, but his strong background in marketing and proven ability to form alliances will certainly help to guide new initiatives, foster new connections and contribute to the overall growth of the campaign.

Paul Timko will join the following industry leaders as an esteemed member of the F4CP board of directors:

  • Kent S. Greenawalt, CEO, Foot Levelers; chairman of the board of directors, F4CP
  • Gerard W. Clum, DC, president emeritus, Life Chiropractic College West
  • Don Petersen, publisher, Dynamic Chiropractic
  • Mike Flynn, DC, past president, World Federation of Chiropractic
  • Tom Klapp, DC, member, Life University Board of Trustees
  • Joe Doyle, publisher, Chiropractic Economics
  • Fabrizio Mancini, DC, president emeritus, Parker University
  • Mickey Burt, DC, executive director for alumni, Palmer College of Chiropractic
  • Mark Sanna, DC, president, Breakthrough Coaching
  • Carol Ann Malizia, DC, president, GirlsGalsGurus
  • Charles DuBois, president, Standard Process
  • Lance Cohen, DC, clinic director, Cohen Chiropractic Clinic
  • William Meeker, DC, MPH, president, Palmer College of Chiropractic West
  • Greg Harris, vice president for University Advancement, Life University
  • Michele Maiers, DC, MPH, associate professor, Northwestern Health Sciences University
  • Brian J. McAulay, DC, PhD, president, Argosy University – Dallas Campus
  • Kray Kibler, COO & CFO, Scrip Companies
  • Ray Foxworth, DC, FICC, MCS-P, president, ChiroHealthUSA
  • Kristine Dowell, executive director, Michigan Association of Chiropractors
  • Arlan W. Fuhr, DC, co-founder and chairman, Activator Methods International, Ltd.

For more information, read the press release here.

Doctor Spotlight of the Month: Mha Atma Khalsa, DC

This month, the F4CP spotlights Dr. Mha Atma Khalsa for the continuous support he has shown to the F4CP and chiropractic profession.

Since 2005, Dr. Khalsa has contributed $300 quarterly to the campaign, with contributions totaling $13,500 to date.

The tremendous level of support shown by Dr. Khalsa aids in the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research.

Contributor Spotlight of the Month: Life College of Chiropractic West

Much of the F4CP's success can be attributed to its contributors. This month, we recognize Life College of Chiropractic West – who has continued to increase its support of the campaign over the years.

Since 2009, Life West has contributed more than $60,000. It is because of our valuable contributors, including Life College of Chiropractic West, that the F4CP can continue to fulfill its important mission, and we are extremely grateful for the continuous support.

The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, click here.

“At Life West we believe that we do our best work when we work together. As we grow, we want to help the profession grow and build a sustainable future. We love to collaborate with the F4CP to continue to grow chiropractic so that people everywhere will have access to great chiropractic care.” – Life West

CHIROPRACTIC NEWS
Louisiana Initiates Commission on Preventing Opioid Abuse

The State of Louisiana has formed a commission to address the multitude of topics included in HCR 113 – a bill regarding the prevention of opioid abuse.

Among the members of the commission is the Chiropractic Association of Louisiana (CAL). CAL’s involvement on this committee will help to position chiropractic as a safe and effective non-drug alternative to prescription opioid painkillers.

Here’s to another step in the right direction!

Harvard Pilgrim Health Care Covers Chiropractic

As the number of deaths linked to prescription opioid abuse continues to rise, government agencies, health care organizations, and key figures in the industry are recognizing the value of non-drug approaches to pain relief.

While many non-drug approaches are recommended for the management of pain, very rarely do we see ‘chiropractic care’ included.

Well, that all changes NOW!

A recent AHIP article entitled: “Health Plans Provide Leadership to Address the Opioid Crisis,” notes that Harvard Pilgrim Health Care offers drug-free chiropractic coverage to help manage pain.

This is HUGE news for the profession and we hope other plans will follow suit!

CCE Grants First-Time Accreditation to VA Chiropractic Residency Programs

For the first time in history, the Council of Chiropractic Education (CCE) has granted accreditation to the Department of Veterans Affairs (VA) chiropractic residency programs.

Established as a three-year pilot project in 2014, the VA launched its chiropractic residency program as a way to offer postgraduate clinical training in integrated chiropractic practice, team-based care and inter-professional education.

For additional information, please read the press release here.

More than
15,000 members and GROWING!
Join state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
ONE MISSION - POSITIVE PRESS FOR THE PROFESSION
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Activator Methods Chiro Secure
F4CP BOARD MEMBERS
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg
Kris Dowell
Ray Foxworth DC
Arlan Fuhr DC
Paul Timko
F4CP STAFF
Sherry McAllister D.C., M.S(Ed)., CCSP
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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