Foundation for Chiropractic Progress POSITIVE PRESS CAMPIGN
March 2016
Our Sponsors
FOOT LEVELERS Standard Process
CPR Strategic Marketing Communication ChiroHealthUSA Chirotouch BREAKTHROUGH Dynamic Chiropractic
PerformanceHealth Biotics Research dc Scrip
The Americcan Chiropractor Chiropractic economics KINESIO
Standard Process NW NCMIC Activator
The F4CP social media campaign is getting great traction!
Followers to our posts about 7 years minimum DC higher education generated 30 likes in the first hour, and prompted 21 people to share. The post reached 3,001 people, and we received multiple phone phone calls from East Coast Doctors thanking the Foundation for educating the public. Watch for more...
This Month's
In-office Poster Features YOU as a "Champion of Chiropractic"
The F4CP has launched another new benefit for members at the $25 per month and above level. Doctor members at this level will have the opportunity to create a new poster, which will complement the Champions of Chiropractic ad series, and will feature doctor members and patients communicating their trust in chiropractic care.
This benefit will be provided at no additional cost to members, limited to one poster per doctor member and available upon request only.
To pursue this opportunity, doctor members will need to provide the F4CP with the following:
  • High-Resolution Image of the Doctor
  • Full Name of Practice
  • High-Resolution Image of a Patient of the Doctor's Choice
  • Quote Provided by the Patient Expressing His or Her Trust in Chiropractic Care
  • A Waiver Signed by the Patient Expressly Giving Permission for the Use of Their Image and Quote for the Poster
If interested in receiving a poster for use in your local practice, please contact Alexis Lignos at
To view a template of the personalized in-office poster, click here.
In addition, doctors who contribute at the $25 and above per month level also receive the following benefits:
  • Enhanced listing in directory with profile page including picture, logo and active website link
  • Eligible for TIPS® Certification Program
  • Discount on Non-CE version of Athletic TIPS® Certification Program
  • Educational webinars
  • Educational video for use in your office
  • Monthly newsletter & exclusive F4CP news updates
  • Listed as contributor on F4CP website
  • PSA access
  • HTML banners to display membership with F4CP on website
Sponsors: Take Advantage of NEW Order Button
The F4CP has launched a new easy-to-use Web-based feature, enabling doctors to order products, supplies and services from our sponsors that donate at the Silver, Gold, Platinum, and Founder's Circle levels.
We encourage F4CP members to make our sponsors their preferred vendors.
This new benefit is the F4CP's way of thanking sponsors for their support.
The new order button is featured on the F4CP Website landing page When doctors click on the ordering button, they’ll be directed to a site which features:
  • Sponsor's company name, logo and detailed descriptor
  • Sponsors company URL – which will direct doctor members to learn more about products and services
The new benefit enables doctor members to:
  • Learn more about F4CP valued sponsors and their products and services
  • Place orders directly with the company
  • Support those who support the profession
We would love to hear you feedback. If you have any questions and/or comments, please contact F4CP Director of Marketing, Alexis Lignos at
Chiropractic In The Media
Recently, Salonpas Blog published an article entitled: "Easing the Pain of Achy Joints," featuring Dr. Sherry McAllister and the F4CP.
The article provides tip on how to alleviate achy joints, including but not limited to the following:
  • Comprehensive Examination
  • Proper Diagnosis
  • Healthy Diet
  • Stretching, Hydration and Exercise
To read the article in its entirety, click here.
Chiropractic Ads in Washington DC's Politico and Roll Call
During the last week of February, chiropractic students and doctors from throughout the country visited Washington D.C. to lobby key chiropractic legislation.
The F4CP also played a part in increasing chiropractic awareness in the capital by placing two brand-new ads focusing on the education of a DC – which includes a minimum of seven years of higher level education – into prominent publications, Politico and Roll Call­. Both papers are niche publications read by many staff and members of Congress.
The following ads appeared in the publications during the week of February 22nd, 2016.
posture-tips-mac posture-tips-mac
See F4CP Representative Joe Carabello showcasing the feature ads below.
NEW Infographics for YOUR Social Media
The F4CP has created two brand-new infographics highlighting the education of a DC - which is a minimum of seven years of higher level education.
A well-designed infographic helps to communicate topics in a captivating manner. Infographics are another method for generating positive press about chiropractic and directly complement campaign activities, such as social media. View the new F4CP infographics below and feel free to share them on your own social media platforms.
posture-tips-mac posture-tips-mac
Stay tuned for the production of additional infographics on topics including coverage and safety of chiropractic care, as well as trust in the level of care provided by a DC.
Welcome, Alexis Lignos!
Breakthrough Coaching
The F4CP has recently appointed Alexis Lignos as its director of marketing and will rely on her to drive all social media platforms toward greater success, as well as manage all strategic planning, production and reporting of the organization’s national public awareness campaign.
Additionally, she will serve as an integral contributor to the development and execution of all internal and external activities.
Having spent three years as an account executive at a demanding health care PR agency, Alexis has extensive public and media relations experience. She specializes in social media, business development, organizing and executing award-winning fundraisers and special events.
The F4CP is sincerely grateful to have such a talented professional on board. Welcome to the team, Alexis!
Contributor Spotlight of the Month: Palmer College of Chiropractic
Much of the F4CP's success can be attributed to its contributors. This month, we recognize Palmer College of Chiropractic for its unwavering support and commitment to the F4CP.
n 2015, Palmer College of Chiropractic generously pledged $20,000 and to date, the organization has contributed $151,700.
It is because of our valuable contributors, including Palmer College of Chiropractic, that the F4CP can continue to fulfill its important mission, and we are extremely grateful for the ongoing support.
"I believe our greatest professional challenge and opportunity lies in our ability to expand the use of chiropractic. Our conservative, vitalistic, and whole-body approach to care has more to offer than is currently being utilized," said Dennis Marchiori, D.C., Palmer College of Chiropractic chancellor. "The F4CP is purely devoted to this task. Support for the F4CP is support for our future."
The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit:
Doctor Spotlight of the Month – Dr. James P. Powel
Breakthrough Coaching
This month, the F4CP spotlights Dr. James Powell for his long-standing commitment to the F4CP and chiropractic profession.
Since 2007, Dr. Powell has contributed a minimum of $100 per month to the F4CP - totaling $21,250 to date.
Several years ago, the F4CP sent out a membership letter asking donors to refer-a-friend. Dr. Powell replied that rather than ask others to contribute during the difficult economy, he would increase his pledge. During 2009-2013, Dr. Powell generously contributed $400 per month to cover himself and those in his practice.
Dr. Powell has greatly influenced the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research -- and further inform the public about the benefits of chiropractic care.
REMINDER: Utilize National DC Directory
The nationwide DC directory provides the public with an easy way to search for local doctors of chiropractic. As a member of the F4CP, your name and contact information is listed on the directory. If you are a contributor of $25 per month or more, you also receive a complimentary enhanced profile, which includes information about your practice, office photos, patient testimonials and more.
Please access your account, at your earliest, to confirm all contact information is complete and up-to-date.
A link to the directory,, appears on all F4CP advertisements, as seen in the ad below.
Jerry Rice Football Raffle for New Members
During the National Chiropractic Leadership Conference (NCLC) in Washington D.C. last month, the F4CP raffled off a football signed by former professional football player Jerry Rice to its new members.
Congratulations to the raffle winner: Stephanie Halloran,
a student at the University of Western States
Students and DCs from all over the nation joined together to lobby key chiropractic legislation on Capitol Hill. The F4CP would like to extend a special thank you to the F4CP student leadership team, who generously donated their time to help the F4CP raise further awareness about chiropractic care.
Pictured above from left to right: Rebecca Warnecke (Palmer College of Chiropractic - Davenport), Dr. Annabelle MacAulay, Andrea Ohmann (Northwestern Health Sciences University)
More than
10,000 members
Join many state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
Benefits of Membership
Last month, the F4CP hosted its first Group Advisory Committee webinar for states that are enrolled in Group Membership. The webinar presentation, which can be seen here, detailed how to customize press releases and generate exposure in your local community.
This month, the F4CP will host its second webinar on March 24th, 2016 at 12:00pm ET detailing how to utilize social media to raise further awareness about chiropractic care.
If you are a Group Member, please register for the webinar here:
Participants can use their computer's microphone and speakers (VoIP) or telephone. To dial-in from your phone, please use the numbers below:
United States: +1 (415) 655-0060
Access Code: 143-893-780
F4CP Partners With ChiroHealthUSA – Webinar
On March 22nd, 2016, the F4CP will team up with ChiroHealthUSA during one of its monthly webinars.
For full details about this webinar, see below:
Title: How To Significantly Improve Your Hiring Results
Date: Tue, March 22, 2016
Time: 2:15 PM ET
Presenter: Jeff Henderson
Cost: FREE
During the webinar, the F4CP will introduce its mission and current initiatives to attendees. This presentation will cost attendees $39. For a $10 discount, use the code: CCGPP. All of the money raised from this webinar will be given to the Council on Chiropractic Guidelines & Practice Parameters (CCGPP).
To register for the webinar, click here.
The F4CP would like to thank ChiroHealthUSA for the opportunity to join in on their webinar, and we look forward to working together in the future!
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg
Kris Dowell
Ray Foxworth DC
Dr. Sherry McAllister, D.C., M.S (Ed)
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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