E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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More than 10,000 members and GROWING! January
2016
 
In Andy Weir"s best-selling novel The Martian, Mark Watney -- the spunky protagonist-astronaut stranded on Mars -- injures his lower back during work activities.
He agonizes over the pain and laments that there are no chiropractors on Mars!
His only option was Vicodin.
 
 
   
A Review of 2015

2015 marks another year of success for the F4CP campaign and chiropractic profession.

Over the years, the F4CP has generated over 31 billion positive media impressions through the distribution of advertisements, press releases, TV and radio public service announcements, advertorials, social syndications, and more. To view a list of resources distributed click here, and take a few minutes to watch some of the latest F4CP TV PSA's below:

Zach Johnson Zach Johnson
 
Professional Golfer Zach Johnson
Supports Chiropractic
F4CP Addresses Results of 2015 Gallup-Palmer Inaugural Report: Americans' Perception of Chiropractic
 
Kid
 
Prevention, Recognition &
Management of Youth Sports Injuries
 
2016 Parker Vegas Program Details

2016 Parker Vegas will take place at the Mandalay Bay Resort and Casino in Las Vegas, NV, January 14-16th, 2016.

Parker Seminars strives to unite passion and practice in order to capture the power of chiropractic success and communicate it to the world via chiropractic seminars.

Each year, industry experts attend the event to teach various business concepts that can further educate doctors of chiropractic on how to attract and serve a growing number of patients, as well as help individuals discover the benefits of chiropractic care for their overall health and well-being.

As usual, the event will offer dozens of programs with outstanding speakers over its three-day event. To view the agenda in full, visit: Parker 2016 Agenda.

To learn more about or to register for 2016 Parker Seminars, click here.

 
Visit F4CP During Parker Vegas at Booth #820

The F4CP will, once again, interact with attending doctors on many occasions, including at its exhibit space, Booth #820, and it's first-ever charging station. We encourage attendees to stop by the booth and charging station and learn about what the F4CP has been up to.

Special Giveaways:

  • If you sign up as a new $25 and above monthly member at 2016 Parker Vegas you will receive a free stability disc, generously donated by Performance Health to support the posture of patients. Stability discs are used to improve balance and strengthen core stability.
  • Visit the F4CP booth and/or charging station to receive a brand-new "Chin Up" bracelet, which complements Dr. McAllister's workshop addressing the importance of good posture as it relates to the increased utilization of mobile technologies.
 
F4CP Presentation at Parker Vegas

The F4CP is ready to kick-off another successful year at 2016 Parker Vegas.

On January 15th, 2:00-3:30pm, F4CP EVP, Dr. Sherry McAllister, will deliver a presentation entitled: "Chin Up! Avoiding Tech Neck: Averting Biomechanical Dysfunction from the Use of Mobile Technologies."

Doctors of chiropractic are positioned to be leaders in postural care as smartphones, tablets, and other personal technologies continue to have an increasing importance in our lives. More and more individuals are seeking care for neck and back pain as a result of mobile device utilization, and the F4CP plans to address this topic as a major initiative in 2016.

 
F4CP 2015 Ad Placements

Over the years, the F4CP has generated more than 31 billion positive media impressions through the distribution of its press releases, print advertorials, social syndications, TV and radio public services announcements, social media, national advertisements and more.

The F4CP's advertising campaign is aggressive, encourages patients to seek chiropractic care and appears each month in The Wall Street Journal.

The Wall Street Journal, the nation's largest newspaper with a circulation of nearly 2.4 million copies, reaches health care professionals, political figures, self-funded insurers, leading decision makers in the public and private sectors, patients and more.

Take a look at a few of the F4CP's most recent ad placements below:

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f4cp-champ-poster-jordan
 
f4cp-champ-poster-jordan
 
2015 Vendor Recognition

As of December 31st, 2015, the F4CP has received a thoughtful end of the year donation in the amount of $1,000 from Performance Health. To date, Performance Health has contributed $243,630. Additionally, the F4CP would like to specifically recognize Performance Health for its generous donation of 75 stability discs to the F4CP for use at 2016 Parker Vegas.

The F4CP is sincerely grateful for all donations, and would like to recognize its 2015 corporate sponsors for their continued dedicated to the F4CP.

A special thank you to the following:

Founders Circle

Platinum

Gold

Silver

Bronze

 
Rand Report: Complementary and Alternative Medicine

A new research project has surfaced aiming to communicate an issue that the complementary and alternative medicine (CAM) professions face: being defined by their treatment modalities, rather than by their professional scopes.

The report, entitled: "Complementary and Alternative Medicine: Professions or Modalities?" touches on three main components, including:

  1. Development of a background paper on the policy issues associated within the scope of practice and utilization of CAM practitioners in the health care system
  2. Input from a panel of CAM experts
  3. Input from a panel of health care policy decision makers

To view the report, click here.

 
CDC Proposes Federal Prescribing Guidelines

The Centers for Disease Control and Prevention (CDC) has made a bold effort to implement new federal prescribing guidelines, which recommend utilization of conservative care prior to prescription drugs, and reduce the number of deaths associated with the misuse and abuse of prescription opioid painkillers.

Amid pushback from pharmaceutical companies, industry-funded groups and a number of health officials, the F4CP endorses the initiative and encourages the public to consider utilization of drug-free, non-invasive alternatives, including chiropractic care, as a frontline option for pain management.

For additional information about the CDC’s draft guidelines, click here.

 
Contributor Spotlight of the Month: Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor

Much of the F4CP's success can be attributed to its contributors. This month, we recognize the top three trade publications, Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor for their unwavering support and commitment to the F4CP.

Each of the publications support many of the organization's marketing initiatives and provide significant editorial aid in an effort to raise further awareness about the benefits of chiropractic care.

The F4CP is sincerely appreciative of the continued loyalty of Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor. It is because of contributors, such as Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor, that the F4CP can continue to fulfill its important mission.

"Chiropractic Economics and The Doyle Group of Media Properties congratulate the Foundation for Chiropractic Progress on a successful 2015. We are proud to support your good work. Wishing you continued success in 2016."
Chiropractic Economics

"It has always been our dream that the chiropractic profession would have one voice that speaks to the public about the benefits of chiropractic. The Foundation for Chiropractic Progress is fulfilling that dream. Dynamic Chiropractic is proud to support the Foundation and its mission."
Dynamic Chiropractic

"The American Chiropractor is in support of connecting more patients with the best health care solutions that chiropractic has to offer! This mission has prompted the recent launch of our own patient magazine Better Living which is mailed to over 50,000 chiropractor's offices quarterly. And thanks to the F4CP's promotional efforts in national newspapers and magazines to the public, we're working together to help more people discover the benefits of living a healthy lifestyle that includes chiropractic care when needed. Thanks F4CP for all that you do! We're passionate about healing the world one patient at a time--together!"
The American Chiropractor

The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors.

 
Doctor Spotlight of the Month – Dr. Erik Roach

This month, the F4CP spotlights Dr. Erik Roach for his long-standing generosity to the F4CP and chiropractic profession.

Since 2011, Dr. Roach has contributed well over $5,000 to the F4CP, greatly influencing the organization’s ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research -- and further inform the public about the benefits of chiropractic care.

InfographicIn fact, in November 2015, Dr. Roach generously doubled his monthly payment to the F4CP to raise further awareness about the benefits of chiropractic care.

"My family and I are proud to contribute to such a worthy organization in F4CP. We believe that their game plan is effective and right on point for our profession and for our future. Keep up the excellent work!"
- Dr. Roach

 
Ground-Breaking Athletic TIPS™ Update

Last month, Athletic TIPS™ Co-Founders, Joe and Laura Carabello, had the opportunity to meet with high-profile doctor of chiropractic, Troy Van Biezen.

Dr. Van Biezen provides chiropractic care for several professional athletes, including professional golfers Jordan Spieth – the number one ranked golfer in the world – and Zach Johnson, 2015 British Open winner.

Dr. Van Biezen wholeheartedly supports the mission of Athletic TIPS™ and has agreed to conduct a community workshop in 2016, where he will introduce opportunities for optimized health that can enhance athletic performance. BONUS: Jordan Spieth will be making an appearance – stay tuned for details!!

InfographicAdditionally, Dr. Van Biezen is working with the Carabello’s to reach high-levels of sponsorship for Athletic TIPS™.

"Over the years, chiropractic care has become a foundational health care element offered to amateur and professional athletes, including golfers, to help alleviate pain and prepare the body for peak athletic performance. Regular chiropractic care helps to maintain proper postural balance, reduce the risk of injury, and improve recovery time and overall health."
– Dr. Van Biezen

Additionally, Mindy Mar, DC, will represent Athletic TIPS™ as she joins the Consul General of Canada, Mr. James Villeneuve, and University of Calgary President and Vice-Chancellor, Dr. Elizabeth Cannon in Los Angeles, CA, on January 13th, 2016. The event will inform attendees about UCalgary’s national and international leadership in the research, prevention and management of concussion and sport injury in youth.

 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg


STAFF
Dr. Sherry McAllister
Megan Kivlehan
Megan Kennedy
Marta Cerdan
Nicole Houston

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!