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THE F4CP WISHES HEALTH, HAPPINESS AND SUCCESS THIS HOLIDAY SEASON AND IN THE NEW YEAR!



Please view the F4CP 2016 Holiday Video here.

December 2016
F4CP NATIONAL PR, MARKETING AND
SOCIAL MEDIA CAMPAIGN REPORT
This Month's TOP HEADLINES
JOIN TODAY!
Save Lives. Stop Opioid Abuse. Choose Chiropractic.

In late 2016, the F4CP introduced the continuation of the chiropractic profession’s latest campaign ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ #StopOpioidAbuse

The F4CP is asking 5,000 doctors of chiropractic to contribute $200 each to support the campaign efforts. Those that want to contribute more can add others' names – children, assistant(s), significant others and in honor of deceased family members – for an additional contribution. All donations made will go directly to the campaign and will be listed on a dedicated webpage.

DONATE Today: Help us RAISE AWARENESS and put chiropractic care in every conversation about this important issue.

The campaign features ‘Opioid Toolkit 1.0,’ which includes several resources that emphasize the dangers associated with the misuse and abuse of prescription opioid painkillers and the benefits of chiropractic care.

The F4CP is planning to expand the Opioid Toolkit to include:

  • Opioids 2.0 White Paper
  • Press Releases
  • Website Banners
  • E-Blasts
  • Social Media Postings: Boosted / Sponsored Content
  • Custom Hashtag: #StopOpioidAbuse
  • Print Advertisements
  • Informational Flyers
  • Videos
  • Advertorials
  • Social Syndications
  • Newsletter Advertisements
  • TV and Radio Public Service Announcements
  • Spokespersons
  • Times Square Advertisements

As additional donations are received throughout 2017, new resources will be developed and added to the ‘Opioid Toolkit 2.0’ to better serve your community.

Many health care organizations outside of chiropractic, including the American Physical Therapy Association, American Medical Association, American Osteopathic Association, American Academy of Pain Medicine, American Academy of Pediatrics, National Certification Commission for Acupuncture and Oriental Medicine, National Athletic Trainers' Association and more –– are jumping on the ‘stop opioid abuse bandwagon’ at various degrees.

The American Physical Therapy Association implemented a ‘ChoosePT’ campaign, advocating for physical therapy prior to the utilization of prescription opioids. They have gone as far as placing costly paid advertisements on billboards in Times Square.

The chiropractic profession has always offered a safer option to the dangerous and adverse effects of drugs - to include the opioid epidemic sweeping our nation.

We need your help in raising the funds necessary to put chiropractic care in the forefront of this serious issue.

To donate, click here.

COCSA and Chiropractic Summit Support F4CP Opioids Campaign

Both the Congress of Chiropractic State Associations (COCSA) and the Chiropractic Summit enthusiastically support the F4CP campaign: Save Lives. Stop Opioid Abuse. Choose Chiropractic.

With the validation of the profession’s leading organizations and many others, the campaign positions chiropractic care as the first option for safe, effective and drug-free pain management.

Campaign Chairman Joe Carabello states, “With other health care professions weighing in on this unfortunate epidemic – which is responsible for claiming the lives of thousands of individuals nationwide – it is gratifying to see members of the chiropractic profession unite in an effort to engage and inform the public about the benefits of drug-free chiropractic care. We are sincerely grateful to COCSA and the Chiropractic Summit for recognizing the value of this campaign and the urgency behind its message. We look forward to developing resources that leave a lasting impact on the future of health care - to put it simply: SAVE LIVES. STOP OPIOID ABUSE. CHOOSE CHIROPRACTIC.

To read the full F4CP press release click here.

Wisconsin Task Force on Opioid Abuse Considers Chiropractic as an Alternative

Currently, the Chiropractic Society of Wisconsin (CSW) and the Wisconsin Attorney General’s office are joining forces on a campaign known as ‘Dose of Reality,’ designed to educate Wisconsin residents on the dangers of opioid addiction.

The CSW produced a video entitled: ‘The Cost of Prescription Painkillers,’ detailing the national opioid crisis and its deadly effects on one particular family. Chiropractic care must be considered as the frontline option for pain management.

To watch the short video click here.

Now, Governor Walker has commissioned a Task Force on opioid abuse headed by Lt. Governor Kleefisch and Rep. Nygren.

On November 28th, the Task Force held a hearing where the CSW was positioned as the only health-related profession on the agenda promoting non-pharmacological solutions to the citizens of Wisconsin. Dr. Steve Conway, executive director, CSW, asserts that the F4CP’s white paper was referenced frequently to validate chiropractic care as a safe and effective, drug-free alternative to opioid prescriptions painkillers for pain management.

Moving forward, the CSW will continue to partner with the Task Force and assert the benefits of chiropractic care.

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National Summit Highlights Oregon’s Stance on Pain Management

On December 6th, 2016, Vern Saboe, DC, was invited to the 3rd Annual Summit on Balanced Pain Management to speak about the Oregon Health Plan (OHP).

During his presentation, Dr. Saboe covered:

  • What led OHP to cover common back and spinal pain conditions and drug-free care in an attempt to reduce opioid use and costly surgical procedures.
  • The development of evidence-based back treatment guidelines, which led to the coverage of integrated pain care combining standard medical care with chiropractic, acupuncture, cognitive behavioral therapy, yoga, intensive rehabilitation, massage therapy, and/or supervised exercise therapy.
  • What a Coordinated Care Organization is and how the aforementioned services are primarily provided through local CCOs where available as determined by each CCO will be explained.

For further details about Dr. Saboe’s presentation and the event, read the full press release here.

The Integrator Blog Features F4CP Dr. Oz Details

Great News!! On November 27th, 2016, The Integrator Blog featured the F4CP’s recap about the two Dr. Oz segments regarding the death of California model Katie May.

Established in 2006, The Integrator Blog has since produced more than 8.5 million page views and has gained the interest of various professionals across health care disciplines.

For complete details about what occurred on The Dr. Oz Show’s segments, ‘Breaking News: Can Your Chiropractic Kill You?,’ click here.

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F4CP Responds to Dr. Oz Headlines

Following the airing of Dr. Oz’s regent segments: “Breaking News: Can Your Chiropractor Kill You?” the F4CP sent a certified letter to Dr. Oz expressing its disappointment in the title.

Read the letter below:

Dear Dr. Oz,

On behalf of the Foundation for Chiropractic Progress (F4CP), I want to congratulate you on your recent program bringing attention to the serious issue of cervical artery dissection and stroke. The leadership of the F4CP was very pleased with the fair and balanced approach taken by you and your producers in developing the recent segments with the family of Katie May, as well as with Drs. Shoshany, Brockington and yourself. But, as pleased as we were with the segment content, we were equally displeased with the alarming promotional “teaser” used for the segments “Breaking News: Can Your Chiropractor Kill You?” The assumed premise of these headlines cast a shadow of fear in the public and tarnishes the actual and enviable safety record of chiropractic care. A similar statement could be asked of every health care provider—with far more evidence of concern in many other sectors.

To continue reading click here.

Dr. Sherry McAllister to Host ChiroHealthUSA Webinar

On January 24th, 2017 at 2:15pm EST, Sherry McAllister, DC, executive vice president, F4CP, will host a ChiroHealthUSA webinar entitled: “Chiropractic: A Safer Strategy than Opioids,” which will offer greater understanding about the scope of the opioid situation, the elements that have contributed to it and the research showing the efficacy of chiropractic care.


Click here to Register TODAY.

F4CP Connects with Dr. Keith Overland

F4CP Connects with Keith Overland, DC, to Discuss Past, Present and Future of Chiropractic
Dr. Overland Details Past Media Crises around Stroke and Chiropractic

This month, the Foundation for Chiropractic Progress (F4CP) had the pleasure of speaking with Keith Overland, DC, past president, American Chiropractic Association (ACA), who for the better half of the last decade has served as a spokesperson on the issue of stroke as it relates to cervical adjustments.

While no causation between the two has ever been documented, doctors of chiropractic (DCs) should stay up-to-date on the current research and literature that supports the safety and effectiveness of the services provided by doctors of chiropractic. Throughout his time as a spokesperson, Dr. Overland recalls three major occurrences where the correlation between chiropractic care and stroke came into play publicly– with the recent and tragic death of Model and Social Media Icon Katie May being the most public.

Considering that Ms. May was a celebrity, her passing has put this controversial topic at the forefront of all major media platforms. In fact, Dr. Overland was called upon by The Today Show, NBC, CBS, Fox, Vice, U.S. News & World Report and more for commentary.

Incident One
In 2007, Dr. Overland recalls a woman named Christa Heck suffering a stroke after allegedly visiting a DC in Connecticut.

Heck’s loved ones came together to form what is described as the “chiropractic stroke victims awareness group,‘’ and they started a ground swell. Aggressive resources including billboard, TV and newspaper advertisements began to surface in the public eye accusing chiropractors of causing strokes and untimely deaths.

Large green buses would drive outside chiropractic offices statewide, with the phrase, “Injured By A Chiropractor? Call 860-529-8826.”


Image Source: chirobase.org – Google Images

This was the first time the chiropractic profession had to deal with heightened media surrounding the accusation that doctors of chiropractic providing manipulation causes stroke.

At the same time, there were a 2-3 individuals who lobbied state legislature in an effort create a law to force DCs to inform the public that strokes were an adverse effect of chiropractic.

During four days of hearings by the Board of Examiners on this issue, individuals from all over the world spoke out to defend both sides. When the final verdict was reached, it was stated that the profession DID NOT have to recognize stroke as a side effect of chiropractic care because the evidence proved the frequency to be so insignificant.

Incident Two
In 2014, Dr. Overland recalls the second public incidence where the association between stroke and chiropractic care was questioned, when the American Heart Association released a guideline stating:

“Although a direct cause-and-effect link has not been established between neck manipulation and the risk of stroke, health care providers should inform patients of the association before they undergo neck manipulation.”

This statement triggered the formation of panel communication and research experts from the American Chiropractic Association, which resulted in the ACA’s statement on their own opinion of the AHA’s warning:

“The chiropractic profession shares the American Heart Association’s public health goal to reduce the number of strokes; however we have concerns about its statement on cervical manipulative therapy. The real message to all healthcare providers attending to patients with headaches or neck pain is to be vigilant for neurological problems that could be the early signs of stroke.

The largest and most credible study, Cassidy et al., found that a patient is as likely to have seen a primary care medical doctor as a doctor of chiropractic prior to experiencing a cervical arterial dissection (CD).”

It is important to note that if a patient seeks care for the neck pain and headache associated with a present dissection, the probability that they go on to develop emboli and stroke can happen essentially at the same rate regardless of the provider consulted.

Yet, despite the supporting evidence, as well as a previous Board of Examiners verdict declaring no cause for concern regarding the relationship between chiropractic care and stroke, here we are years later fighting the same battle.

Incident Three
By now we have all heard of the unfortunate and untimely passing of Katie May.

After the Coroner’s report was leaked in October 2016, the public learned that Ms. Katie May had suffered a ‘blunt force injury of the neck,’ causing bilateral vertebral artery dissections.

While the Coroner’s documentation states that the dissections occurred after chiropractic manipulation, neurologists who reflected on this case saw the origin of the dissection to be the position she was asked to hold for a long period of time during a photo shoot.

Regardless, the Coroner released a statement saying that he had never seen a case of this type in his career, confirming that this is indeed quite a unique circumstance.

The chiropractic profession has come together to express its deepest condolences to the family and friends of Katie May, and to present the public with the latest supporting evidence documenting the safety of chiropractic care.

Looking Ahead
Dr. Overland states:

“The silver lining of these tragic events is that it has allowed our profession to understand the importance of working closer together to create a more united response - one that provides the media and the public with information that is based on the best available science. As we saw in the Coroner’s report and from the occasional TV medical expert, we still see opinions that are not based on facts. The public deserves to hear the truth, and in this type of tragic event, we must continue to be fully prepared to provide it.”

With regards to the profession speaking with one voice, Dr Overland stated: “While the chiropractic profession still has a way to go, it is certainly making headway. Today, in addition to the ACA, there are one or two other organizations who understand the important role of a trained crisis communications team. What is needed now and into the future is that we all communicate quickly with each other and other stake holders so our message, regardless of the issue, will be professional, concise and focused on educating the public we serve.

The health care industry as a whole would be in much better shape if providers across all disciplines would come together and focus the conversation on one major tenet, which is: What is the safest, most conservative treatment option for a patient? It is unfortunate that at times, an extremely rare incident, can become so emotionally charged that the media creates a misplaced fear that may encourage a health care decision that would cause a patient to avoid an otherwise safe and effective approach-such as chiropractic.

And, of course there will continue to be obstacles that the chiropractic profession faces, Yet, I am confident that those stumbling blocks can be turned into stepping stones guiding us toward a future of improved patient centered care.”

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Looking Back at 2016

During 2016, the F4CP has implemented a number of new campaigns that work toward its mission of positive press for the chiropractic profession.

  • Gallup-Palmer Findings

Report 1
In late 2015, Palmer College of Chiropractic (PCC) commissioned Gallup to conduct its first-ever nationally representative annual survey measuring the perceptions of, and experiences with, chiropractic care among U.S. adults.

The report, entitled: "Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic," surveyed more than 5,000 adults. In 2016, the F4CP created several resources that addressed the education of a DC, coverage and safety of chiropractic care, as well as the level of trust in the services provided by a DC – all uncertainties expressed by the public in the report. The F4CP can and will provide the resources to better educate and inform the public about the valuable role of doctors of chiropractic in the management of low back pain and spine-related conditions, as well as general health concerns.

Report 2
This year, the second annual Gallup-Palmer report, "Gallup-Palmer College of Chiropractic Annual Report: Americans’ Perceptions of Chiropractic," surveyed 7,645 U.S. adults and validated chiropractic care as a valuable option for neck and back pain.


The F4CP is dedicated to increasing the awareness about the valuable role and safety of doctors of chiropractic in the management of low back pain and spine-related conditions, as well as overall health concerns.

Moving forward, the F4CP positive press campaign will be using the Gallup findings as a framework to address important issues in public perception. Stay tuned for additional resources highlighting the findings of the second annual Gallup-Palmer report.

To view F4CP campaign resources on the first and second annual Gallup-Palmer reports, visit www.f4cp.com.

  • Posture Campaign

2016 marked the year of ‘Good Posture’ for the F4CP. As the utilization of mobile and smart devices continues to rise, it is important that the public understands the impact of poor postural habits on overall health and well-being.

The F4CP developed and distributed a number of resources emphasizing the value of good posture. Doctors of chiropractic (DCs) – who receive a minimum of seven years of higher level education – specialize in spinal health and wellness and can help to correct poor postural habits and suggest appropriate techniques that aid in the improvement of proper body mechanics and overall health.

To view the F4CP’s latest PSA on posture, click here.

  • On-Site Clinics

An increasing number of employers cite the access to chiropractic care and cross-communication among providers for the decrease in hospital costs, reduced use of opioid painkillers and high patient satisfaction scores.

The F4CP continues to produce materials that support the inclusion of chiropractic care within on-site corporate health clinics.

To view the F4CP’s latest public service announcement on this topic click here.

For additional information, read the F4CP white paper entitled: “The Growing Role of Doctors of Chiropractic in On-Site Corporate Health Clinics,” here.

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Social Media ACCELERATOR™

The F4CP’s Social Media ACCELERATOR™campaign has proven to be a huge hit for its members.

This initiative is specifically designed to help our members expand their local practices, and will provide doctors with fresh, relevant and ‘ready-to-post’ social media content to further educate and inform fans and followers, as well as existing and new patients, about the benefits of chiropractic care.

Each week, the F4CP will deliver brand-new social media messaging to its members, who can simply ‘copy’ and ‘paste’ directly to their social media platforms. If you need assistance posting the provided content or setting up personalized social media platforms, please contact F4CP Director of Marketing, Alexis Lignos, at alexis@f4cp.com, who will be more than happy to provide step-by-step instructions.

For additional information about the campaign and its ongoing success, read the press release here.

Doctor Spotlight of the Month: Dr. Mindy Mar

This month, the F4CP spotlights Dr. Mindy Mar for the continuous support she has shown to the F4CP, Athletic TIPS™ and the chiropractic profession as a whole.

Dr. Mar is currently serving her 10th season with the San Diego Chargers organization, she served as a member of Team USA sports medicine staff for the London Paralympic Games and was the team chiropractor for BMW ORACLE, winner of America’s Cup 33. She is also a seasoned Athletic TIPS™ certified doctor, who has conducted workshops on behalf of the not-for-profit organization dedicated to recognizing, management and preventing sports-related injuries and concussion management.

Additionally, Dr. Mar appeared in an F4CP public service announcement entitled: "A Rock Star Among Athletes," alongside Paralympic Athlete Allison Jones, touting the benefits of chiropractic care for athletes. To watch the PSA, click here.

The tremendous level of support shown by Dr. Mar aids in the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research.

“I’ve been involved with the Foundation for Chiropractic Progress for many years, the tireless work and effort they provide for the chiropractic profession is something I have a deep appreciation for. As a chiropractor, I am extremely grateful for all that they do by educating the public on the many benefits of chiropractic care. It’s a great honor to work with and represent this phenomenal organization.” – Dr. Mar

Contributor Spotlight of the Month: Congress of Chiropractic State Associations (COCSA)

Much of the F4CP's success can be attributed to its contributors. This month, we recognize COCSA – an organization who continues to wholeheartedly support the F4CP and its many initiatives, including its latest campaign: ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ #StopOpioidAbuse.

COCSA recently worked alongside the F4CP to develop a ‘PR 101 Crisis Communications Kit,’ for State Associations to utilize as a framework in the event of a crisis in the chiropractic community.

The association is comprised of more than 50 members – ranging in size from small to large associations – all working toward the mission of the advancement of the chiropractic profession.

The F4CP would like to recognize Executive Director Amy Hardin, Past President Dr. John LaMonica and newly appointed President Dr. Don Cross for their dedication, commitment and loyalty to the positive press campaign. Together we will continue to do great work toward the advancement of the chiropractic profession.

“As the Palmer-Gallup polls have shown, more Americans are using chiropractic care today than ever before. The Foundation has been a tremendous influence across the country and should be given a tremendous amount of credit for this shift. COCSA is proud to support the F4CP and to work alongside them as we move the profession forward. Our thanks go out to the Foundation for their spotlight this month.” - Don M. Cross, DC, president, COCSA

The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, click here.

Upcoming Events
  • 16th Annual Congress On-Site Employee Health Clinics Scottsdale, AZ
    Jan. 30-31, 2017 in Scottsdale, AZ
    To learn more or to register click here.

  • Oregon Chiropractic Association Winter Convention  
    Feb. 3-5, 2017 in Portland, OR
    To learn more or to register click here.

  • FCA NW Regional Convention & Expo
    Feb 9-12, 2017 in Panama City Beach, FL
    To learn more or to register click here.

  • The Parker Experience
    February 23-25, 2017 in Las Vegas, NV
    To learn more or to register click here.

  • California Jam: The Love Tour
    February 24-26, 2017 in Costa Mesa, CA
    To learn more or to register click here.

  • ICA Symposium
    March 2-4, 2017 in Columbus, OH
    To learn more or to register click here.

  • Palmer Homecoming, Florida
    March 3-5, 2017 in Port Orange, FL
    To learn more or to register click here.

  • NYSCA 2017 Spring Convention
    March 10-12, 2017 in Uncasville, CT
    To learn more or to register click here.

  • DC2017
    March 15-18, 2017 in Washington DC
    To learn more or to register click here.

  • NAWHC Vendor Roundtable
    March 28, 2017 in Chicago, IL
    To learn more or to register click here.

  • FCA NE Regional Convention & Expo
    March 30-April 2, 2017 in Jacksonville, FL
    To learn more or to register click here.

  • ICS Annual Convention
    April 21-23, 2017 in Des Moines, IA
    To learn more or to register click here.

  • MAC Convention
    April 27-30, 2017 in Kalamazoo, MI
    To learn more or to register click here.

  • Palmer Homecoming, West Campus
    April 29 - May 1, 2017 in San Jose, CA
    To learn more or to register click here.

  • FCLB Annual Conference
    May 3-7, 2017 in Orlando, FL
    To learn more or to register click here.

  • CCA Convention
    June 1-4, 2017 in San Diego, CA
    To learn more or to register click here.

  • Palmer Homecoming, Davenport
    August 10-12, 2017 in Davenport, IA
    To learn more or to register click here.

  • CCA Sports & Rehab Symposium
    Aug. 18-20, 2017 in Anaheim, CA
    To learn more or to register click here.

  • The National by FCA
    August 24-27, 2017 in Orlando, FL
    To learn more or to register click here.

  • 2017 COCSA Convention
    November 1-5, 2017 – San Juan, Puerto Rico
    To learn more or to register click here.
Athletic TIPS™ Update

In 2017, Athletic TIPS™ will be placing a brand-new ad in Women’s Running. The ad will first appear in the January/February issue of the magazine, and will continue to run during March and April, as well.

Please find the ad below:

More than
15,000 members and GROWING!
Join state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
ONE MISSION - POSITIVE PRESS FOR THE PROFESSION
JOIN TODAY!
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F4CP BOARD MEMBERS
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg
Kris Dowell
Ray Foxworth DC
Arlan Fuhr DC
Paul Timko
F4CP STAFF
Sherry McAllister D.C., M.S(Ed)., CCSP
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the Foundation is dependent upon more doctors, vendors and students getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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