Foundation for Chiropractic Progress POSITIVE PRESS CAMPIGN
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April 2016
F4CP NATIONAL PR, MARKETING AND
SOCIAL MEDIA CAMPAIGN REPORT
This Month's TOP HEADLINES
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Attention Members: Social Media ACCELERATOR
The F4CP has launched a brand-new social media campaign for its members entitled: 'ACCELERATOR.'
This initiative is designed to help our members expand their local practices, and will provide doctors with fresh, relevant and ‘ready-to-post’ social media content to further educate and inform fans and followers, as well as existing and new patients, about the benefits of chiropractic care.
Each week, the F4CP will deliver brand-new social media messaging to its members, who can simply ‘copy’ and ‘paste’ directly to their social media platforms. If you need assistance posting the provided content or setting up personalized social media platforms, please contact F4CP Director of Marketing, Alexis Lignos, at alexis@f4cp.com, who will be more than happy to provide step-by-step instructions.
For additional details, please read the press release here.
NEW Exclusive Offer for $25 and Above Monthly Contributors
This month, $25+ per month members are eligible to receive a FREE copy of the latest Medal of Honor ad featuring Leroy Petry, who emphasizes his trust in chiropractic care.
Leroy Petry received the Medal of Honor for acts of gallantry on May 26, 2008, during Operation Enduring Freedom in Afghanistan.
This ad is one in a series of new Medal of Honor ads, which are available to members for download. The F4CP is actively working on its next Medal of Honor ad, stay tuned for details!
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For other contributors interested in receiving a copy of this poster, you can pay a $50 shipping and handling fee or upgrade your membership at www.f4cp.com/pledge.
PLEASE NOTE: This poster is available upon request only. If you are interested in receiving a poster, please contact Marta Cerdan at marta@f4cp.com.
For a complete listing of all posters available to contributors, please visit www.f4cp.com.
FOOT LEVELERS Standard Process
New Resources Available for YOUR Social Media Platforms
According to the "Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic," a significant number of Americans do not know if chiropractic care is covered under their insurance plan.
In response to the findings, the F4CP has created a brand-new infographic and ad detailing that the services provided by a doctor of chiropractic (DC) are generally covered under most insurance plans.
We invite you to view the infographic below and share this image on your social media platforms.
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A well-designed infographic helps to communicate topics in a captivating manner. Infographics are another method for generating positive press about chiropractic and directly complement campaign activities, such as social media. View the new F4CP infographics below and feel free to share them on your own social media platforms.
To view the accompanying ad, please see below.
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The report also found that there was uncertainty surrounding the safety of chiropractic care, the education requirements of a DC – which is a minimum of seven years of higher level education –and the level of trust in the care provided by a DC.
Chiropractic care is a safe, effective first option for pain management: back, neck, acute or chronic neuro-musculoskeletal conditions, and headaches – among other conditions. To view the F4CP’s latest press release on the safety of chiropractic, click here. To view the latest ad, see below:
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The F4CP is actively working to implement a campaign that will address the public's misperceptions. Stay tuned for the F4CP's next campaign on TRUST, which will launch during the month of June.
To view additional resources, please visit www.f4cp.com.
Sponsors: Take Advantage of NEW Order Button
The F4CP has launched a new easy-to-use Web-based feature, enabling doctors to order products, supplies and services from our sponsors that donate at the Silver, Gold, Platinum, and Founder's Circle levels.
We encourage F4CP members to make our sponsors their preferred vendors.
This new benefit is the F4CP's way of thanking sponsors for their support.
The new order button is featured on the F4CP Website landing page www.f4cp.com. When doctors click on the ordering button, they’ll be directed to a site which features:
-Sponsor’s company name, logo and detailed descriptor
-Sponsor's company URL – which will direct doctor members to learn more about products and services
The new benefit enables doctor members to:
-Learn more about F4CP valued sponsors and their products and services
-Place orders directly with the company
-Support those who support the profession
For more information about the new purchase order site, read the press release here.
We would love to hear you feedback. If you have any questions and/or comments, please contact F4CP Director of Marketing, Alexis Lignos at alexis@f4cp.com.
CPR Strategic Marketing Communication ChiroHealthUSA Chirotouch
BREAKTHROUGH Dynamic Chiropractic
Become Athletic TIPS™ Certified via ChiroCredit
As an F4CP doctor member who contributes at the $25 per month and above level, you are eligible to become Athletic TIPS™ certified via ChiroCredit.
As an Athletic TIPS™ certified doctor, you can present workshops in your local communities on topics including: Concussion Recognition and Prevention; Nutrition in Sports Management; Recognizing, Managing and Preventing Musculoskeletal Injuries; Preventing Dehydration and Heat-related Conditions; and more.
Right now, there are two online certifications available: the non-CE version (free) and the CE-version ($199).
For both courses, you must first register on www.ChiroCredit.com and create a username and password.
1). Non-CE Version (Free): Once logged in, you will click on the link that reads, "Click here to redeem a coupon," which can be found under "Purchase Courses." You will then enter a code provided by the F4CP, and click on button for "submit code". Lastly, you will click "My Personal Home Page" in the upper right corner of your screen, which will return you to your Personal Homepage. The course will be listed under "Incomplete Courses," and you can click the start button to begin. Keep in mind, this loads a course which will lead to Athletic TIPS™ certification but DOES NOT provide continuing education hours for re-licensure.
2). CE Version ($199): Once logged in, you will click on the link that says "Click Here to Select on Demand ONLINE Courses," which can be found under "Purchase Courses." Next, you can use the course selection tool that says "Select Course by Topic" and select "Athletic TIPS™ Certification Seminar for CE” and then click the button "Then Click Here to Start Search." From here, you can click the box "Add to Shopping Cart" and then the button “Submit to Cart." Click the "Check Out" button at the bottom of the cart, which will take you to the payment screen – enter your credit card information and click the “Submit Transaction" Button. Lastly, once the transaction successfully processes, you can click "My Personal Home Page" in the upper right corner of your screen which will return you to your Personal Homepage. The course will be listed under "Incomplete Courses," and you can then click the start button to begin.
If you have any questions, or would like to become Athletic TIPS™ certified, please contact F4CP Membership Director Marta Cerdan at marta@f4cp.com.
Contributor Spotlight of the Month: Nebraska Chiropractic Physicians Association
Much of the F4CP's success can be attributed to its contributors. This month, we recognize Nebraska Chiropractic Physicians Association (NCPA) for its dedication, support and commitment to the F4CP and chiropractic profession.
In 2015, Nebraska Chiropractic Physicians Association generously pledged $10,000 and to date, the organization has contributed $50,000.
"The Foundation does a really great job at providing our membership with advertising material for their individual practices. The content is accurate and up-to-date. The topics are diversified enough to cover all types and styles of practice in Nebraska." -NCPA
It is because of our valuable contributors, including Nebraska Chiropractic Physicians Association, that the F4CP can continue to fulfill its important mission, and we are extremely grateful for the ongoing support.
The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors/.
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Doctor Spotlight of the Month – Dr. Mark Ford
This month, the F4CP spotlights Dr. Mark Ford for his continued dedication to the F4CP and chiropractic profession.
Since 2005, Dr. Ford has contributed a minimum of $100 per month to the F4CP - totaling $12,000 to date. Dr. Ford's long-lasting support greatly influences the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research -- and further inform the public about the benefits of chiropractic care.
“In my 34 years of practice I have only encountered two national organizations in which I have seen the Chiropractic profession put aside their differences and rally behind the common cause we all as Doctors of Chiropractic share…the continued ability to serve our patients in a safe, effective and affordable manner by educating the public at large and the legislators that dictate our future about the efficacy of chiropractic care. These two organizations are the Foundation for Chiropractic Progress and the Chiropractic Summit. It is my privilege to support the F4CP for my generation of chiropractors and chiropractic patients, but more importantly, for the generations to come.” – Dr. Mark Ford
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REMINDER: Utilize National DC Directory
The nationwide DC directory provides the public with an easy way to search for local doctors of chiropractic. As a member of the F4CP, your name and contact information is listed on the directory. If you are a contributor of $25 per month or more, you also receive a complimentary enhanced profile, which includes information about your practice, office photos, patient testimonials and more.
Please access your account, at your earliest, to confirm all contact information is complete and up-to-date.
A link to the directory, www.f4cp.com/findadoctor, appears on all F4CP advertisements, as seen in the ad below.
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Benefits of Membership
Last month, the F4CP hosted its second Group Advisory Committee webinar for states that are enrolled in Group Membership. The webinar presentation, which can be seen here, detailed how to utilize social media to generate exposure.
This month, the F4CP will host its third webinar on April 21st, 2016 at 12:00pm ET detailing how to develop and implement effective public service announcements. Additionally, the F4CP invites attendees to bring their own "PR Challenges" to the webinar. If attendees would like assistance generating positive exposure for the chiropractic profession in their local market, they can let us know during our next webinar. The F4CP will allocate time at the end of the presentation to address attendees’ very own “PR Challenges” and help them find ways to effectively reach their target audience.
To register for the upcoming F4CP webinar, click here: https://attendee.gotowebinar.com/register/6760210177977998594.
When the webinar begins, you will be connected to audio using your computer's microphone and speakers.
If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below:
United States: +1 (631) 992-3221
Access Code: 314-858-899
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10,000 members and GROWING!
Join state and national groups, colleges, vendors, doctors and students nationwide as a monthly contributor to the F4CP.
ONE MISSION - POSITIVE PRESS FOR THE PROFESSION
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F4CP BOARD MEMBERS
Kent S. Greenawalt Chairman
Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg
Kris Dowell
Ray Foxworth DC
F4CP STAFF
Dr. Sherry McAllister, D.C., M.S (Ed)
Alexis Lignos
Megan Kennedy
Marta Cerdan
Nicole Houston
The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the website. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!

The Foundation for Chiropractic Progress
P.O. Box 869 | Georgetown, CA 95634 | Toll Free: 866.901.F4CP (3427) | Fax: 866.333.2774
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