Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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Kristine Dowell Assumes Position as EVP

Kristine Dowell has officially assumed the role of executive vice president of the F4CP, replacing Gary Cuneo, who announced his retirement in early January.

Privileged to begin working alongside the F4CP team, Dowell shares, "I am eager to share my insights and invigorate the positive press campaign with strategies and programs that yield greater success for our profession. My initial focus will be on strengthening the organization's professional relationships, fundraising efforts and media activities but, over time, I expect to expand my areas of interest to impact progress across the entire campaign."

Dowell has served as MAC's executive director for the last 20 years, during which time, she has helped to merge several major associations in Michigan and implement several important reforms. For more information about Dowell's professional background, click here.

Perfect Timing...F4CP Ads Impress Members of Congress

During this year's NCLC, February 25-28, 2015, the F4CP scheduled two ads to run in The Wall Street Journal. On Thursday, February 26th, the F4CP ad below appeared in section D of The Wall Street Journal. This placement supported all 500+ doctors of chiropractic and students who attended NCLC and paid visits to members of Congress. According to several accounts, numerous members of Congress indicated that they had seen the ad and appreciated its positive message about chiropractic care.

The F4CP was happy to support and be a part of such an important event.
F4CP Champion Featured in USA Today

Recently, USA Today published an editorial announcing that Nastia Liukin, recognized Olympic gymnast, will participate in the upcoming season of "Dancing with the Stars." Liukin will be partnered with Derek Hough.

As you may know, Liukin is an advocate for chiropractic care and, just last year, participated in a F4CP TV PSA: View Here. The F4CP is excited to support Liukin in her new endeavor and looks forward to working together in the future.

Below provides additional information about Liukin's experience:

"Grace and beauty in the sport of gymnastics led Nastia Liukin to her crowning achievement as Olympic All-Around Gold Medalist at the 2008 Olympic Games in Beijing, but winning five medals was only the beginning for this golden girl. After returning home, she graced the pages of countless magazines and appeared on various TV shows, while even being chosen as one of 2009's most influential people. Liukin's commitment to helping young girls with big dreams landed her a clothing line, SuperGirl by Nastia along with her very own gymnastics competition, The Nastia Liukin Cup. Nastia was a member of the creative team and a cast member for the Kellogg's Tour of Olympic Champions, a national, 40-city tour that followed the 2012 Olympic Games. She remains active in the Olympic world as the Athlete Ambassador for the USOC's Road to Rio tour, along with work as a the female television commentator at USA Gymnastics Nationals, Olympic Trials and the Olympic Games in Rio 2016 for NBC. Liukin is currently a junior and full-time student at New York University, majoring in Sports Management."

Vendor Spotlight: Standard Process and its Distributors

Much of the F4CP's success can be attributed to its supporters.

This month, the F4CP recognizes Standard Process and several of its distributors for their outstanding support. In 2014 alone, Standard Process contributed $100,000 to the F4CP plus $60,000 to the F4CE, in honor of Athletic TIPS™. This exceptional level of support was further increased by significant contributions made by the following affiliates:

Mid Atlantic SP Nutritional Resources, Inc.
Standard Process NW, Inc.
Standard Process Southwest Nutrition, Inc.
Standard Process Southeast, Inc.
Standard Process Nutrition Northeast, Inc.
Standard Process of Pennsylvania, Inc.
New England Nutritional Services, Inc.
Standard Process Nutrition of Southeast Michigan, Inc.
Standard Process of North Texas, Inc.
Standard Process South, Inc.
Therapeutic Nutritional Services, Inc.
Standard Process of Kansas-Western Missouri, Inc.
Standard Process of Central Florida, Inc.
Standard Process of Central Texas, Inc.
Standard Process of North Carolina, Inc.
Standard Process of Ohio, Inc.
Standard Process of South Florida, Inc.

The F4CP encourages doctors to support organizations that support the profession. Click here to view a list of current F4CP vendor supporters.

More States Enroll in Group Membership

Last week, the North Dakota Chiropractic Association and the Alaska Chiropractic Association received approval from their boards to proceed with enrollment in F4CP Group Membership. Under this new F4CP program, groups provide an annual donation determined by the number of its active doctor members. In return the group’s member doctors receive F4CP membership benefits, including a listing on the national DC directory.

Below is a current list of groups that have approved enrollment in Group Membership and are in various stages of implementation:

Chiropractic Association of Louisiana
Michigan Association of Chiropractors
Florida Chiropractic Association
Chiropractic Society of Rhode Island
Oregon Chiropractic Association
South Dakota Chiropractic Association
Wyoming Chiropractic Association
Maryland Chiropractic Association
Kentucky Association of Chiropractors
Alaska Chiropractic Society
North Dakota Chiropractic Association

REMINDER: NEW Benefits Available to Contributors at $25+ Per Month

The F4CP has added several new benefits to its membership package for individuals contributing $25+ per month:

2015 Webinar Series

Last month, the F4CP hosted and recorded the first webinar of its 2015 series. Nearly 50 doctors tuned in as F4CP marketing director, Lauren Kennedy, and F4CP board member, Dr. Mike Flynn, discussed the importance of in-office promotions to educate and excite patients. Specifically, the presenters offered information about available promotions through the F4CP and provided examples of which particular promotions create the most excitement. If you are a F4CP contributor, this program is now available online for download. To view and download past F4CP webinars, please create an account at: sign up online.

Below is a list of upcoming F4CP webinars. Please note, with the exception of the first webinar listed, these are exclusively offered to F4CP monthly contributors at $25+ per month.

  1. Title: Learn How to Activate Local Marketing Campaigns that Generate Success
    Date and Time: Tue, Mar 31, 2015 2:00 PM - 3:00 PM EDT
    Description: F4CP marketing experts Laura Carabello and Lauren Kennedy will share the secrets to implementing effective local marketing campaigns across platforms that generate increased chiropractic awareness and greater practice success. Not only will the experts communicate how to gain the attention of local media, but also will share which media tools are best and how to download them at no cost through the Foundation for Chiropractic Progress.
    Registration (OPEN TO ALL): Click Here to Register.
  2. Title: Using Social Media to Amplify Your Practice
    Date and Time: Tue, Jun 30, 2015 2:00 PM - 3:00 PM EDT
    Description: Led by the founder of AmpLIFEied.com, Dr. Jason Deitch, attendees will learn about the sites offerings, as well as how to streamline success achieved via social media.
    The anticipated webinar will deliver the following messages:
    • Three key factors that determine the success of social media activities
    • Where to find quality chiropractic content
    • How to create community (build your fan base) via social media
    • How to streamline social media activities
    Don't miss this unique opportunity to learn more about how social media can amplify your practice and message to your community - and the easiest way to streamline success.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  3. Title: Compliant Marketing - It's Possible - Featuring Industry Expert Kathy Mills-Chang
    Date and Time: Tue, Jul 28, 2015 2:00 PM - 3:00 PM EDT
    Description: We've all seen the barrage of chiropractic and massage offers that fill our email inbox and mailbox, promising discounted or free services if you'll only become a patient in the office. It's easy to outline the things that you should NOT do, but this session will review actions you can take to market your practice compliantly today. This module is chock-full of ideas that will not land you on the business side of a warning from your state board or get you kicked out of a provider network. Leave this session with a renewed sense of hope and a pocketful of ideas.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  4. Title: Communication is Key Featuring Kim Klapp
    Date and Time: AUGUST 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
  5. Title: Lead Your Practice to Success Featuring General Halstead and Dr. Malizia
    Date and Time: FALL 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.

Educational Brochure

Another benefit available to contributors at $25+ per month is a tri-fold, colored brochure that highlights the latest research documenting the cost-effectiveness of chiropractic care. The professionally produced brochure was designed for distribution at employer conferences, but also is ideal for doctors to distribute among legislators, community leaders, local businesses and patients, and to groups attending a professional presentation.

Click Here or Image to View

F4CP members are able to add personal contact information to the brochure prior to downloading and making copies. If interested in personalizing, email: Marta@foundation4cp.com, with your practice's information and logo – be sure to write "Brochure Modification" in the subject line.

2015 F4CP Calendar

A 12-month, colored calendar that features a range of important F4CP offerings and dozens of important professional events is also available to contributors at $25+ per month. View the calendar here: 2015 F4CP Calendar.

If you meet the membership requirement (or sign up now at: pledge online) and would like to receive a free copy of the 2015 calendar, email: Marta@foundation4cp.com.

Nationwide DC Directory — Review Your Listing Today!

If you are a F4CP contributor, your practice is listed within the nationwide DC directory. As a monthly contributor at $25 and above, you receive a special profile page and a chance for directory visitors (prospective patients) to learn more about your practice. Features exclusively offered to doctors with a profile page on the nationwide DC directory, include: practice description, doctor description, office photos and patient testimonials.

The F4CP requests that all of its contributors visit the directory, to review their listing for errors. If errors exist, please sign in to your F4CP account to make changes. Thank you!

2014 F4CP PR Report Available

If you missed it last month, the 2014 F4CP PR Report, which shares information about annual press activities and media coverage generated, is now available for download.

Prepared by CPR Communications, the report provides details specifically about F4CP advertorials, press releases, public service announcements, social syndications and more.

Download 2014 PR Report

It is important to note the distribution of all press items varies greatly. For instance, press releases are distributed via Business Wire to thousands of news outlets, while all public service announcements, advertorials and syndications are all distributed through a service offered by NewsUSA. This service guarantees widespread distribution and coverage spanning thousands of stations and publications. NewsUSA provides the F4CP with regular coverage updates.

NEW Social Syndications

In 2009, the F4CP’s positive press campaign generated over 500 million media impressions. In 2010, the number of impressions increased to 1 billion and, soon after, to 31 billion.

The reason for this surge is primarily attributed to an increase in profession-wide support and the addition of social syndications, which are stories, optimized for searching and posted on hundreds of prominent social media sites. The following social syndications have just been distributed:

Young Athletes Learn Chiropractic Benefits
Yonug Athletes Learn Benefits
Avoid Body Drought Fit Living
Avoid Body Drought Fit Living

These syndications are available for download to all F4CP contributors.

TV PSAs Tackle New Topics

Each month, the F4CP produces and distributes public service announcements to over 1,000 TV stations and 5,000 radio stations. As a F4CP contributor, you are able to download, modify and distribute these to your local stations or post online.

Please view several of the F4CP's latest TV PSAs below:

Youth Athletes
Benefits of Chiropractic Care for Youth Athletes
Value of On-Site Chiropractic
Role of Chiropractic within On-site Health Clinics
Value of On-Site Chiropractic
Chiropractic Care Boosts Surgery Avoidance
Chiro Golfers
Benefits of Chiropractic Care for Golfers

In 2015, the F4CP will produce 10 new TV PSAs spanning topics, such as the importance of integrated care, preventing musculoskeletal injuries and the value of chiropractic for rugby athletes. If you have a topic in mind, the F4CP wants to hear about it. Submit your ideas to Lauren Kennedy at lkennedy@cpronline.com.

Latest F4CP Press Releases

The F4CP regularly distributes press releases to media nationwide. Most recently, the following releases were distributed:

Please share this news and all other F4CP news with your fans on social media!



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Kristine Dowell
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!