Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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Nearly 10,000 members and GROWING! June
Chiropractic Makes Headlines

The F4CP is always happy to share positive chiropractic press – whether it was generated internally or by another source.

The latest story that caught the attention of the F4CP highlighted the value of chiropractic care for athletes and was featured on www.csnwashington.com.

Click here to enjoy the article in its entirety.

F4CP Ads in The Wall Street Journal

Last year, the F4CP unveiled dozens of new advertisements highlighting the role and value of chiropractic in health care. These ads were developed with the support of Dynamic Chiropractic, ChiroTouch and CPR Communications and can be found at the Foundation website. All contributors can use these ads in local marketing. Recently, the F4CP began to run these new ads in The Wall Street Journal. The following ads were placed in May:

f4cp-moment-daugher-ad-wsj f4cp-source-pain-ad-wsj
Social Media BOOM!

As of June 1st, 2015, the F4CP Facebook page has officially reached 4,960 fans!! Each week, fans are provided with the latest in F4CP news -- including links to new press releases, advertisements, celebrity testimonials and professional events – as well as industry updates. All F4CP fans are encouraged to share posts with their fans, in order to boost the success of their personal page.

Please visit the F4CP Facebook: www.Facebook.com/FoundationforChiropracticProgress, and become a fan by "liking" our page. In addition to great information, you will receive a FREE guidebook to help you develop and grow your fan page. For inquiries, please send the F4CP a message via Facebook.

Megan Kivlehan Joins the F4CP Team

The F4CP has recently appointed Megan Kivlehan as its director of marketing and will rely on her to manage all strategic planning, production and reporting of the organization’s national public awareness campaign.

Additionally, she will serve as an integral contributor to the development and execution of all internal and external activities.

MKMegan has extensive public and media relations experience, having spent six years as a publicist working with some of New York City's most well-known real estate developers, brokers and properties. Her clients have been featured nationally in both print and broadcast media, including the New York Times, Wall Street Journal, Bloomberg News, New York Post, Forbes, CNBC, CBS, NBC and CNN en Español.

We feel very fortunate to have such talent join the Foundation. Welcome, Megan!

F4CP Issues Position Paper about the Role of Chiropractic within On-Site Clinics

This month, the F4CP announces the release of its landmark position paper, "The Growing Role of Doctors of Chiropractic in Corporate On-Site Clinics," which reviews current industry trends, and articulates the role of chiropractic care to optimize clinical and financial management of neuro-musculoskeletal conditions among workforce populations.

Co-authors of this report include the following:

  • Laura Carabello, principal, CPR Strategic Marketing Communications
  • Gerard Clum, DC, president emeritus, Life Chiropractic College West and director, The Octagon, Life University
  • William Updyke, DC, leader, Physical and Complementary Medicine, LifeConnections Health Center, Cisco

To download a copy of the white paper, click here.

New Advertorial: "Not Seeing A Chiropractor Could Cost You"

Each month, the F4CP produces new advertorials that aim to educate the public about the many benefits of chiropractic care. These advertorials are featured in prominent publications nationwide.

The F4CP's most recent advertorial, "Not Seeing A Chiropractic Could Cost You," can be seen below.


To view current F4CP resources, please visit: www.f4cp.com/media-center/.  Please feel free to share these materials with patients and other health care professionals to increase the visibility of the chiropractic profession.

New Student Pledge Offer - $25

In an effort to better attract and reward monthly contributors, the F4CP has implemented new and improved levels of membership and related benefits. To view membership updates, please visit: www.f4cp.com.

Additionally, you will note the introduction of a BRAND-NEW student pledge offer, which allows chiropractic students the opportunity to pledge a one-time membership fee of $25 during their academic careers. No generation of chiropractic students has ever had the advantage of a successful nationwide positive press campaign to ensure their future. They do now and every student should be excited and supportive of the potential of this campaign!

A student membership will include the following benefits:

  • Eligible to become an F4CP emissary
  • Eligible to receive the monthly F4CP newsletter and exclusive news updates

Next month, F4CP Representative, Dr. Sherry McAllister, will formally introduce the new student membership to the academic population at Palmer College of Chiropractic - West Campus in San Jose, CA– stay tuned for additional details!

If you are interested in becoming an F4CP member, do so today at: www.f4cp.com/pledge/.

Group Member Spotlight of the Month: Florida Chiropractic Association

Much of the F4CP's success can be attributed to its Group Members.

This month, the F4CP recognizes Florida Chiropractic Association (FCA) for its outstanding support. To date, the FCA has contributed $209,300 to the organization, and continues to donate $2,600 monthly.

Additionally, the FCA works tirelessly to promote the F4CP's membership benefits to their members. Through Group Membership, qualified doctors are provided F4CP membership benefits, such as the use of marketing material, a listing in the nationwide directory, access to practice-building webinars and tool kits, and much more.

The F4CP is extremely grateful for the continued loyalty of Florida Chiropractic Association. It is because of contributors, such as FCA, that the F4CP can continue to fulfill its important mission.

To learn more about the FCA, visit fcachiro.org. To learn about the largest event in chiropractic, The National by FCA, visit thenationalchiro.com.

The F4CP encourages doctors to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors/.

Be Sure to Join the Next F4CP Webinar, July 28th

Last month, the F4CP hosted and recorded its fourth webinar of 2015. Several members tuned in as Dr. Jason Deitch, founder of AmpLIFEied.com, discussed how to streamline success achieved via social media. Specifically, Dr. Deitch offered attendees information on how to find quality chiropractic content, build a fan base via social media and streamline social media activities.

Great news! The F4CP will host its next webinar in July. Read more details and register for the event below:

  1. Title: Compliant Marketing - It's Possible - Featuring Industry Expert Kathy Mills-Chang
    Date and Time: Tue, Jul 28, 2015 2:00 PM - 3:00 PM EDT
    Description: We've all seen the barrage of chiropractic and massage offers that fill our email inbox and mailbox, promising discounted or free services if you'll only become a patient in the office. It's easy to outline the things that you should NOT do, but this session will review actions you can take to market your practice compliantly today. This module is chock-full of ideas that will not land you on the business side of a warning from your state board or get you kicked out of a provider network. Leave this session with a renewed sense of hope and a pocketful of ideas.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  2. Title: Communication is Key Featuring Kim Klapp
    Date and Time: AUGUST 2015
    Registration (OPEN TO ALL F4CP CONTRIBUTORS): Coming Soon.
  3. Title: Lead Your Practice to Success Featuring General Halstead and Dr. Malizia
    Date and Time: FALL 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
F4CP to Attend Institute for HealthCare Consumerism (IHC) FORUM & Expo

This month, the F4CP will sponsor Dr. Bill Updyke as a speaker at the annual IHC FORUM & Expo, June 23-25, 2015, in Atlanta, GA.

On June 25, 2015, 10:30 a.m.—11:30 a.m., Dr. Updyke will lead the workshop, "Cisco Attributes Clinic Success to the Selection of all the Right Specialty Services," focusing on the integration of chiropractic services within on-site corporate health clinics.

On-site corporate health clinics have evolved into an expanded model that reflects post-health care reforms and addresses challenges: control and reduce costs, enhance access to primary care, and function as a medical home for employees and their dependents. There is increased focus and demand for offering services that effectively address conditions that are both prevalent and costly — for example, musculoskeletal pain and specifically low back pain (LBP).

This session will present the latest evidence supporting the integration of chiropractic services as a trifecta solution– reduced cost, outstanding patient satisfaction and excellent patient outcomes — and offer an insider perspective to the operations and outcomes of Cisco’s on-site health clinic.

The IHC is the only multi-platform, collaborative environment focused solely on innovative health and benefit management. It offers employers, TPAs, solution providers, brokers, advisors, consultants and administrators of health plan providers a place to learn, connect and share.

For more information about the event, please visit www.theihccforum.com/2015atlanta and/or read the F4CP release here.

Preparing for Athletic TIPS™ Launch

Athletic TIPS™ is gearing up to launch its program publically later this month. For the past two years, the team has focused on the completion of a five-star training curriculum, certification of dozens of doctors to conduct community workshops and completion of developmental activities related to its website and fundraising platform. Although minor adjustments are still being made to ensure success of the program upon launching, the team is positive about the program’s present position and its launch schedule.

The launch of Athletic TIPS™ will include numerous media activities, including distribution of several press releases, advertisements and advertorials, as well as focused campaigns on social media. Check out the first Athletic TIPS™ ad below, which will soon run in national publications.


The F4CP anticipates Athletic TIPS™ will attract quite a bit of attention from the media, as Ed Goren, former vice chairman of Fox Sports, will serve as a spokesperson for the program. "Stay tuned for more information regarding Athletic TIPS™!



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Kristine Dowell
Megan Kivlehan
Megan Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!