Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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Nearly 10,000 members and GROWING! July
New Advertorial: "The Latest Buzz Phrase in Health Care"

Each month, the F4CP produces new advertorials that aim to educate the public about the many benefits of chiropractic care. These advertorials are featured in prominent publications nationwide.

The F4CP's most recent advertorial, "The Latest Buzz Phrase in Health Care," can be seen below.


To view current F4CP resources, please visit: F4CP Media Center. Please feel free to share these materials with patients and other health care professionals to increase the visibility of the chiropractic profession.

F4CP Initiates New Student Pledge Offer - $25

In an effort to better attract and reward monthly contributors, the F4CP has implemented new and improved levels of membership and related benefits. To view membership updates, please visit: www.f4cp.com.

Additionally, you will note the introduction of a BRAND-NEW student pledge opportunity, which allows chiropractic students the opportunity to pledge a one-time membership fee of $25 during their academic careers. No generation of chiropractic students has ever had the advantage of a successful nationwide positive press campaign to ensure their future. They do now and every student should be excited and supportive of the potential of this campaign!

A student membership will include the following benefits:

  • Eligible to become an F4CP emissary
  • Eligible to receive the monthly F4CP newsletter and exclusive news updates
  • Name listed alphabetically under the contributor tab at the website

Later this month, F4CP Representative, Dr. Sherry McAllister, will formally introduce the new student membership to the academic population at Palmer College of Chiropractic (PCC) - West Campus in San Jose, CA.

Additionally, Dr. McAllister is scheduled to visit the remaining two PCC campuses in Davenport, IA and Port Orange, FL later this summer – stay tuned for details! Students who want to get more involved can contact the student F4CP chair Annabelle Mac Auley at naturalhealingbyhand@gmail.com.

If you are interested in becoming an F4CP member, do so today at: www.f4cp.com/pledge/.

Group Member Spotlight of the Month: Alaska Chiropractic Society

Much of the F4CP's success can be attributed to its Group Members.

This month, the F4CP recognizes the Alaska Chiropractic Society for its recent enrollment in Group Membership and outstanding support. To date, the Alaska Chiropractic Society has contributed $6,845 to the organization.

The F4CP is extremely grateful for the continued loyalty of the Alaska Chiropractic Society. It is because of our valuable contributors, such as the Alaska Chiropractic Society, that the F4CP can continue to fulfill its important mission.

The F4CP is actively pursuing groups within the chiropractic profession to enroll in Group Membership. Depending on a group’s level of support, there are an array of benefits offered to both the contributing group and its doctor members. Below is a current list of groups that have approved enrollment in Group Membership and are in various stages of implementation:

  • Alaska Chiropractic Society
  • Chiropractic Society of Rhode Island
  • Florida Chiropractic Association
  • Kansas Chiropractic Association
  • New York State Chiropractic Association
  • North Dakota Chiropractic Association
  • Ohio State Chiropractic Association
  • Chiropractic Association of Louisiana
  • Kentucky Association of Chiropractors
  • Maryland Chiropractic Association
  • South Dakota Chiropractors Association
  • Wyoming Chiropractic Association
  • ChiroHealth
  • ChiroTouch
  • Foot Levelers

The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors/.

Employer Outreach Update

The F4CP has had much success with its employer sector, and in an effort to continue to advance the knowledge of employers and top healthcare professionals about chiropractic, the organization attends a number of employer events each year.

Last month, the F4CP sponsored William Updyke, DC, as a speaker at the 2015 IHC FORUM & Expo, June 23-25, 2015, in Atlanta, Ga.

Dr. Updyke, alongside Larry Boress, executive director, National Association of Worksite Health Centers, and James Sheeran, benefits director, MillerCoors, addressed the significant value that chiropractic has brought to on-site corporate health clinics nationwide.

Employers are crediting access to chiropractic care and communication among providers for the decrease in hospital costs, reduced use of opioid painkillers and high patient satisfaction scores.

As a growing number of corporate on-site clinics launch, the F4CP anticipates a significant incremental climb in the number of employers opting to include chiropractic care.

For additional information about the value of chiropractic care within on-site corporate health clinics, download the latest F4CP white paper entitled: The Growing Role of Doctors of Chiropractic in On-Site Corporate Health Clinics, here.

Be Sure to Join the Next F4CP Webinar, July 28th - Webinar Series

Last month, the F4CP hosted and recorded its fourth webinar of 2015. Several members tuned in as Dr. Jason Deitch, founder of AmpLIFEied.com, discussed how to streamline success achieved via social media. Specifically, Dr. Deitch offered attendees information on how to find quality chiropractic content, build a fan base via social media and streamline social media activities.

Great news! The F4CP will host its next webinar in a few weeks. Read more details and register for the event below:

  1. Title: Compliant Marketing - It's Possible - Featuring Industry Expert Kathy Mills-Chang
    Date and Time: Tue, Jul 28, 2015 2:00 PM - 3:00 PM EDT
    Description: We've all seen the barrage of chiropractic and massage offers that fill our email inbox and mailbox, promising discounted or free services if you'll only become a patient in the office. It's easy to outline the things that you should NOT do, but this session will review actions you can take to market your practice compliantly today. This module is chock-full of ideas that will not land you on the business side of a warning from your state board or get you kicked out of a provider network. Leave this session with a renewed sense of hope and a pocketful of ideas.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  2. Title: Communication is Key Featuring Kim Klapp
    Date and Time: AUGUST 2015
    Registration (OPEN TO ALL F4CP CONTRIBUTORS): Coming Soon.
  3. Title: Lead Your Practice to Success Featuring General Halstead and Dr. Malizia
    Date and Time: FALL 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
F4CP to Attend FCA National Convention & Expo

Each year, the F4CP is proud to attend Florida Chiropractic Association’s (FCA) National Convention & Expo. This year, the National will take place at the Hyatt Regency in Orlando, FL, August 27-30, 2015.

On August 28, 2015, F4CP and Athletic TIPS™ representative, Sherry McAllister M.S (Ed)., D.C., CCSP, will team up with Tom Young D.C., DACSP to deliver a presentation on injury prevention with community sports programs.

To learn more about the FCA, visit fcachiro.org. For additional details about The National by FCA, visit thenationalchiro.com.

F4CP Celebrates the Launch of Athletic TIPS™

Great News!! This month, Athletic TIPS™ (Towards Injury Prevention in Sports), a national, not-for-profit organization that drives expanded awareness and education around the role of multi-disciplinary care in the recognition, management and prevention of sports-related injuries, will publically launch its website www.TIPS4Sports.org. TIPS has also rolled-out its free Athletic TIPS™ Community Workshops nationwide to educate amateur athletes, their parents, coaches and educators

Ed Goren, former vice chairman of Fox Sports Media Group, serves as a key advisor to the organization, and Michael Strahan, NFL Hall-of-Famer narrates the video introduction.

For the past two years, the team has focused on the completion of a five-star training curriculum, certification of dozens of doctors to conduct community workshops and completion of developmental activities related to its website and fundraising platform.

The launch of Athletic TIPS™ will include numerous media activities, including distribution of several press releases, advertisements and advertorials, as well as focused campaigns on social media. Check out the first Athletic TIPS™ national ad below, which will soon run in national publications.

Is Your Vendor a Supporter?

While the F4CP does a great job in stretching the dollars it receives for public relations, it is a known fact that with added support more can be accomplished. The F4CP relies on doctors in the field, along with vendors, state associations and colleges, to support and fuel its successful, positive press campaign.

Is your vendor, state association and/or college standing up in support of chiropractic and the F4CP campaign? Presently, there are several within each category that support the F4CP, but not all. Review the list of F4CP progress partners HERE, and be sure to click vendor logos to visit individual websites. If you are involved with any of the listed partners, send them a note of thanks. If you notice certain groups that are not included on the list, send them a note of encouragement. If you need additional information to send to a particular group, contact Marta Cerdan at Marta@foundation4cp.com.



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Kristine Dowell
Megan Kivlehan
Megan Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!