Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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A Review of 2014

2014 marks another year of success for the
F4CP campaign and chiropractic profession.

Throughout the year, the general public continued to be exposed to powerful F4CP material sharing the value of chiropractic care. To view a list of material distributed click here or take a few minutes to watch some of the latest F4CP TV PSAs below:

Value of On-Site Chiropractic
Role of Chiropractic within On-site Health Clinics
Value of On-Site Chiropractic
Chiropractic Care Boosts Surgery Avoidance
Chiro Golfers
Benefits of Chiropractic Care for Golfers

Next month, a full report that includes a list of material produced and distributed, as well as subsequent media coverage generated, will be shared. Stay tuned!

Reminder: F4CP contributors receive free access to material for use in reception rooms and/or local marketing campaigns. Additionally, contributors receive a significant number of bonus resources, such as marketing tool kits and webinars, to support the use of F4CP material. Not yet a contributor, sign up today.

Recent Chiropractic Media Coverage

The F4CP is always happy to share positive chiropractic press – whether it was generated internally or by another source. The latest story that caught the attention of the F4CP highlighted the value of chiropractic care for NFL athletes and was featured in USA Today. Click here to enjoy the article in its entirety.

Register for TIPS Seminar, Receive Discount on Parker Seminars 2015

This month, January 29-31, 2015, Parker Seminars will be held at the Mandalay Bay Hotel & Casino in Las Vegas, Nev. The three-day event will offer dozens of programs and feature a number of outstanding speakers. To view the agenda in full, click here.

The F4CP will, once again, interact with attending doctors on many occasions, including at its exhibit space and during the following programs:

  • Athletic TIPS Certification Seminar™ is scheduled immediately prior to Parker Seminars on January 28th (1-5pm) and January 29th (8-12pm). All seminar attendees will receive a reduced rate on registration for Parker Seminars. To learn more and/or to reserve your seat at the upcoming seminar, visit: www.f4cp.com/athletic-tips/ and click "Register Now." Once registered, the F4CP will send you additional program details and a discount code for Parker Seminars.
    • SPECIAL OFFER: The first 30 doctors to attend the Athletic TIPS Seminar™ will receive a new poster that details the symptoms of concussions - ideal for coaches and parents.

Chiro Golfers

  • On January 29th between 1:30-2:30pm, the F4CP will co-sponsor a presentation by its spokesperson, Brigadier General Becky Halstead (ret.), the first female graduate of West Point to achieve the rank of BG. During the session, General Halstead will honor top Recommend One recruiters, discuss F4CP updates and introduce war hero, Shilo Harris, who is involved with the Patriot Project and largely influential in bringing chiropractic to veterans. More about the Patriot Project can be read on the F4CP’s Military Corner: www.f4cp.com/resources/military-corner/.
  • The F4CP will host an honorary reception -- which will include wine tastings of several Napa Valley wines -- for General Halstead, reigning Ms. America Stephanie Mills, DC, and Joe and Laura Carabello, who were recently selected "2014 People of the Year" by Dynamic Chiropractic. Date, time and location to be determined.
Only $25 Per Month Gets You...

The F4CP is a not-for-profit organization with one mission: to generate positive press for the chiropractic profession. Any contributions made to support the F4CP mission are used solely to fuel positive press. This is possible because of F4CP chairman Kent Greenawalt, CEO, Foot Levelers, who covers all overhead expenses of F4CP as a gift.

As a monthly contributor at $25 or more you will not only be supporting the chiropractic profession and creating greater chiropractic awareness, but also provided with the following:

  • Premier listing in the F4CP online D.C. Directory, which is promoted nationwide in advertisements, public service announcements and matte releases (see example)
  • Special access to practice-building tool kits and webinars that feature high-profile guests, including Kim Klapp, Kathy Mills-Chang, General Halstead and Jason Deitch
  • 2015 Calendar
  • New brochure documenting the cost-effectiveness of chiropractic – ideal for lectures and business meetings
  • Access to hundreds of customizable ads, press releases, public service announcements, posters, print advertorials and social syndications to use in building your practice
  • Eligibility to attend Athletic TIPS Seminars™
  • Listed as monthly contributor online
  • Free ad customization (max. 30min)
  • Free marketing support on how to use material, internally and externally
  • Submit ideas for new material
  • PSA customization (added cost for radio and TV)

Follow these steps to make a contribution:

  2. Submit your desired pledge via online, phone or mail.
  3. Access F4CP member benefits via an online account.
  4. Call Marta - 866-901-3427 x1
Athletic TIPS Instructors™ Share Success Stories

After hundreds of doctors participated in Athletic TIPS Certification Seminars™ in 2014, several have started to report back to the F4CP about their positive experiences conducting community workshops.

Below is the experience of Athletic TIPS Instructor™, Dr. Chad Burt, who practices in Davenport, IA:

"The program went well. We had about 55 coaches in the 'Tri-County Town Ball League,' which is our area's youth baseball/softball league. I geared the program to a coach's perspective.

As far as establishing a relationship, my kids play in this league; one of the board members is a patient of mine, and several of the coaches are friends, neighbors, patients, etc. I first contacted the one board member and offered to do a program for them. She said that would be a good idea, and then got back to me saying, 'actually we are now required by our liability insurance to require concussion training, so thanks for offering.' Therefore this was an easy group to get involved with.

Remembering that these people are 'required' to be there, not necessarily want to be there, there were no questions after the program to gauge feedback. I spoke for about 50 minutes. The vast majority of attendees seemed very interested...there was a lot of head nodding/agreeing as I presented. I asked at the beginning and there were only a handful of people who had previously gone through a concussion program, so this was new information for most in the room. I did speak with a couple people I knew after the program and there response was that the program was good. I did speak with one coach who is also the head football coach for a large area high school (probably around 1000+ students). His response was that the program was good and contained lots of good information and good handouts. He's been through a concussion program numerous times, so he has a good perspective. I am excited about bringing the Athletic TIPS™ program to my area and look forward to the opportunities that come next."

NEW Ad to Run Monthly in Chiropractic Publications

In 2015, the F4CP will introduce a new ad series that runs monthly in chiropractic publications, including Dynamic Chiropractic, Chiropractic Economics and The American Chiropractor. The ad will provide readers with an update on F4CP activities and membership totals. View the first ad in the new series below:

Click Here or Image to View
Vendor Partner of the Month: Performance Health

This month, the F4CP is proud to recognize Performance Health for its outstanding support since 2007. This past year alone, Performance Health contributed $32,000 to the F4CP, plus, provided the support of its staff to help with the production of the Athletic TIPS™ website. Marshall Dahneke, CEO of Performance Health, is not only generous with his funds, but also with his time, as he continues to serve as an F4CP board member.

Below is a summary of what Performance Health offers to the chiropractic profession:

Featuring leading brands like Biofreeze®, TheraBand™, Cramer® and Bon Vital'®, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, sports medicine, performance and podiatric markets. We built our business by developing products that help people manage their pain, restore their strength, improve their performance, and increase their overall health through an active lifestyle. Our commitment to clinical professionals includes high-quality products, practice-building support, evidence-based protocols, education, turnkey dispensing and pain management solutions. www.performancehealth.com.

The F4CP encourages the profession to support those vendors who support chiropractic. Click here to view a list of supportive vendors, including Performance Health, Foot Levelers, which since 1993 has contributed $16,650 monthly to F4CP, CPR Communications, which has offered public relations services pro bono since 2006, and many others.

Significant Contributions Close Out 2014

The F4CP closed out the year with tremendous success, receiving countless donations in support of its campaign:

  • The Illinois Chiropractic Foundation, an affiliate of the Illinois Chiropractic Society (F4CP contributor since 2009), contributed $12,000 to the F4CP with a goal of having the F4CP schedule an ad campaign across 20 publications within Illinois. The ad selected by the Illinois Chiropractic Foundation can be seen here and will begin appearing in publications on 1/12/15. The F4CP will also run this same ad nationally the week of 1/26/15.
    • Through this partnership, the Illinois Chiropractic Foundation was able to take advantage of the deeply discounted rates offered to the F4CP. The campaign, which totaled about $12,000, would be upwards of $107,000 if purchased without the support of F4CP or another authorized not-for-profit.
  • As a result of a friendly competition over the MLB World Series between Palmer Chiropractic College, San Jose Campus and Cleveland Chiropractic College, Kansas City, over $5,100 was contributed to the F4CP. Palmer, which contributed $2,700 as a result of the competition, has been a long-time annual contributor to the F4CP - with its 2014 donation totaling $20,000.
  • Drs. Pat Gentempo and Troy Dukowitz of Free Form held a webinar that drew over 70 doctors. Registration was $10 per person and all proceeds were contributed to the F4CP.
  • The American Chiropractic Association continued its annual contribution of $4,000 to the F4CP.
Standard Process to Match Customer Donations Up to $100,000 in 2015

Since the beginning of the F4CP campaign, Standard Process (SP) has been a tremendous supporter. Since 2006, SP has contributed at a minimum $100,000 per year, not including additional donations made by its many supportive distributers. In 2014, the total contribution made by SP and its distributors was upwards of $135,000.

For 2015, SP has selected to alter its approach to contributing, in hopes of encouraging more of its customers to support the positive press campaign, as well. SP has committed to match each $25 per month donation made by its customers, up until $100,000. SP will continue this fundraiser through August 2015, and has a goal of bringing in 500 new F4CP contributors.

This outstanding commitment was were made at the annual meeting of the Chiropractic Summit in New Orleans. Also on record from that meeting was a statement by the Summit sharing its support of the F4CP mission.

Logan University Supports Recommend One

Breaking News: Logan University will partner with the F4CP to promote Recommend One to its alumni. Promotion will commence with a letter, co-authored by Kent Greenawalt and Dr. Clay McDonald, president, Logan University, to alumni about the campaign with a special offer to receive a recruitment poster for their office at only the cost of shipping. Following the letter, an article about Recommend One will appear in Logan’s alumni magazine.

Do you want to help promote chiropractic as a career to your patients, friends, etc.? Download and hang the poster below in your office. Your recommendations will help to increase student enrollment and build the chiropractic profession. Thanks!!

Chiro Career
Click Here or Image to View
Learn More About the Nationwide D.C. Directory

The F4CP directory is now live and providing patients with an easy way to learn more and connect with doctors of chiropractic in their area. The F4CP is promoting the directory to consumers nationwide in all of the new F4CP marketing material, such as advertisements, advertorials and public service announcements. Later this month, The Wall Street Journal will feature an F4CP ad that directs readers to the directory!! See more examples below:

TV PSA: Chiropractic Care & Headaches

TV PSA: Doctors of Chiropractic Offer Tips for Good Posture

Great news: If you are a current contributor, your listing is included. For monthly contributors at $25 and above, you receive an exclusive profile page that includes information about your practice, office photos, patient testimonials and more. At your convenience, please review your listing and inform F4CP of inaccuracies, a representative will help you make updates.

Want your practice to be listed on the directory, but not yet a contributor? Follow these steps to make a contribution:

  2. Submit your desired pledge via online, phone or mail.
  3. Access F4CP member benefits via an online account.
  4. Call Marta - 866-901-3427 x1
NCLC 2015 - Learning, Advocacy & Leadership

This year's National Chiropractic Leadership Conference (NCLC) is scheduled for February 25-28, 2015. For more information, visit: Learning, Advocacy & Leadership.

Membership Benefit of the Month

January Spotlight: NEW Webinar Series

DID YOU KNOW that as an F4CP contributor you receive access to practice-building webinars on the F4CP website? In 2015, the F4CP will host a special practice-building webinar series that focuses on educating members about utilizing and personalizing F4CP materials, as well as implementing a successful marketing campaign.

Below lists the tentative programs included in the series:

  1. February 24: Effectively Using and Personalizing F4CP Materials (Local Media); Laura Carabello, Lauren Kennedy and Mike Flynn
  2. March 31: Effectively Using and Personalizing F4CP Materials (Local Media); Laura Carabello, Lauren Kennedy and Dr. Mike Flynn
  3. April 28: Effectively Using and Personalizing F4CP Materials (Lay Lectures); Dr. Mark Sanna and Lauren Kennedy
  4. June 30: Generate Success on Social Media with FCP Materials; Dr. Jason Deitch
  5. July 28: CA Boot Camp; Kathy Mills Chang
  6. August 25: Calling CAs -- Communication is Key; Kim Klapp
  7. Fall 2015 (date TBD): CA Leadership; Becky Halstead/Dr. Carol Ann Malizia

Webinars not in bold will be open to all interested individuals. Webinars in bold will be exclusively available to members who contribute $25 per month or more. Contributing $25 a month to the F4CP comes with added perks, such as a premier listing with bonus features on the F4CP D.C. Directory. To increase your contribution, visit: www.f4cp.com/pledge/.



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Garrett Cuneo
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!