E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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February
2015
 
   
F4CP Thanks Gary Cuneo and Shares Best Wishes

"On behalf of the Foundation for Chiropractic Progress' board of directors, I would like to sincerely thank Gary Cuneo for his unwavering and steadfast commitment to our successful positive press campaign. For over nine years, his servant leadership drove our dynamic and diverse board to reach great accomplishments and further fulfill its mission of educating the public about chiropractic care. Gary's 'all-in' attitude has made a significant difference and the profession will be forever grateful. Enjoy your retirement, Gary, I expect you will keep an eye on us."

Kent Greenawalt
Chairman of the Board

Cuneo
 
F4CP Announces New EVP

Effective March 1st, Kris Dowell, executive director of the Michigan Association of Chiropractors (MAC), will assume the role of executive vice president of the F4CP, replacing Gary Cuneo who announced his retirement in early January.

Dowell has served as MAC's executive director for the last 20 years, during which time she has helped to merge several major associations in Michigan and implement several important reforms. Today, MAC is one of the most successful and effective chiropractic organizations nationwide in terms of membership, legislation and other activities. The F4CP board is excited to work with Dowell and has exciting plans for continued success of its positive press campaign. To review Dowell's professional background, click here.

For over 40 years, Gary Cuneo has served the chiropractic profession through several professional appointments, including nearly 10 years as executive director of the F4CP, 10 years as executive vice president of the ACA, 12 years as executive director of the California Chiropractic Association and nearly 10 years as the executive secretary of the California Board of Examiners. This is his second attempt at retirement, and the F4CP wishes him all the best!

 
Latest F4CP News

The F4CP honored William E. Morgan, D.C., as a distinguished hero in health care with a generous donation to the Arnold P. Gold Foundation, a not-for-profit group that works alongside health care professionals to instill a culture of respect, dignity and compassion for patients and professionals. To read the press release announcing the F4CP donation, click here. To read the letter thanking the F4CP for its donation, click here.

Check out the latest F4CP TV PSA about chiropractic care for youth athletes below. This PSA features reigning Ms. America Stephanie Mills, DC, who practices in New Hampshire. In the coming weeks, this PSA will be distributed nationwide to thousands of TV stations. Enjoy!

Download TV PSA

 
Vendor Spotlight: Biotics Research Corporation

For the third consecutive year, Biotics Research Corporation has committed to an annual contribution of $25,000 in support of the F4CP.

Biotics Research Corporation has been a leading manufacturer of specially designed nutritional products for over thirty years. Our mission remains constant: to be the benchmark of excellence in nutritional science, technology and service, providing the clinician with reliable, innovative products of superior quality as well as the highest level of customer service.

Not yet a customer of Biotics? The F4CP encourages you to visit its website and consider supporting those companies that support chiropractic: www.bioticsresearch.com.

 
NEW Benefits Available to All Contributors at $25+ Per Month

If you are a contributor at $25+ per month or more, thank you! To demonstrate the F4CP's appreciation of your generous support, several new benefits have been added to its membership package:

Cuneo
 
NEW 2015 F4CP Calendar

Another new benefit available to contributors at $25+ per month is a 12-month, colored calendar that features a range of important F4CP offerings and dozens of important professional events.

View the calendar here: 2015 F4CP Calendar.

If you meet the membership requirement (or sign up now at: Pledge Online) and would like to receive a free copy of the 2015 calendar, email: Marta@foundation4cp.com.

 
NEW Brochure Communicates Value of Chiropractic Care

Another new benefit available to contributors at $25+ per month is a tri-fold, colored brochure that highlights the latest research documenting the cost-effectiveness of chiropractic care. The professionally produced brochure was designed for distribution at employer conferences, but also is ideal for doctors to distribute among legislators, community leaders, local businesses and patients and to groups attending a professional presentation.

F4CP
 
Click Here or Image to View

F4CP members are able to add personal contact information to the brochure prior to downloading and making copies. If interested in personalizing, email: Marta@foundation4cp.com, with your practice's information and logo – be sure to write "Brochure Modification" in the subject line.

 
F4CP Launches 2015 Webinar Series (Member Benefit)

DID YOU KNOW as an F4CP contributor, you receive complimentary registration and access to many webinars? The F4CP has hosted countless webinars covering topics such as marketing, social media, leadership and sports chiropractic. To view and download past F4CP webinars, please create an account at: Sign Up Online.

In 2015, the F4CP will host a special webinar series that covers the latest topics in chiropractic and features an array of experts as featured guests. With the exception of the initial two webinars, the remaining webinars in the 2015 series will be exclusively for monthly contributors at $25+ per month. To learn more about the webinars or to register, see below.

  1. Title: Maximize In-Office Promotions to Educate & Excite Patients
    Date and Time: Tue, Feb 24, 2015 2:00 PM - 3:00 PM EST
    Description: Learn from F4CP marketing experts Laura Carabello and Lauren Kennedy about how proper in-office promotions can further educate and excite patients about chiropractic care. Additionally, discover the many marketing materials available at no cost through the Foundation for Chiropractic Progress.
     
    Following thoughtful discussion around the importance of in-office promotions, attendees can also expect to hear from recognized doctor of chiropractic, Mike Flynn, who will share examples of how his practice is utilizing F4CP materials to maximize in-office promotions and generate success.
    Registration (OPEN TO ALL): Click Here to Register.
  2. Title: Learn How to Activate Local Marketing Campaigns that Generate Success
    Date and Time: Tue, Mar 31, 2015 2:00 PM - 3:00 PM EDT
    Description: F4CP marketing experts Laura Carabello and Lauren Kennedy will share the secrets to implementing effective local marketing campaigns across platforms that generate increased chiropractic awareness and greater practice success. Not only will the experts communicate how to gain the attention of local media, but also will share which media tools are best and how to download them at no cost through the Foundation for Chiropractic Progress.
    Registration (OPEN TO ALL): Click Here to Register.
  3. Title: Using Social Media to Amplify Your Practice
    Date and Time: Tue, Jun 30, 2015 2:00 PM - 3:00 PM EDT
    Description: Led by the founder of AmpLIFEied.com, Dr. Jason Deitch, attendees will learn about the sites offerings, as well as how to streamline success achieved via social media.
    The anticipated webinar will deliver the following messages:
    • Three key factors that determine the success of social media activities
    • Where to find quality chiropractic content
    • How to create community (build your fan base) via social media
    • How to streamline social media activities
    Don't miss this unique opportunity to learn more about how social media can amplify your practice and message to your community - and the easiest way to streamline success.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  4. Title: Compliant Marketing - It's Possible - Featuring Industry Expert Kathy Mills-Chang
    Date and Time: Tue, Jul 28, 2015 2:00 PM - 3:00 PM EDT
    Description: We've all seen the barrage of chiropractic and massage offers that fill our email inbox and mailbox, promising discounted or free services if you'll only become a patient in the office. It's easy to outline the things that you should NOT do, but this session will review actions you can take to market your practice compliantly today. This module is chock-full of ideas that will not land you on the business side of a warning from your state board or get you kicked out of a provider network. Leave this session with a renewed sense of hope and a pocketful of ideas.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  5. Title: Communication is Key Featuring Kim Klapp
    Date and Time: AUGUST 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
  6. Title: Communication is Key Featuring Kim Klapp
    Date and Time: FALL 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
 
2014 F4CP PR Report Available

The 2014 F4CP PR Report, which shares information about annual press activities and media coverage generated, is now available for download. Prepared by CPR Communications, the report provides details specifically about F4CP advertorials, press releases, public service announcements, social syndications and more.

Click Here for 2014 PR Report

Thanks to F4CP supporters, the campaign is able to generate billions of media impressions each month about chiropractic care.

 
Parker Seminars 2015 a Great Success

During Parker Seminars 2015, the F4CP had several opportunities to promote its important mission and encourage support.

On Friday, January 30th, F4CP spokesperson General Becky Halstead led a general session about leadership and the value of chiropractic care for her and the military at large. During the well-attended session, American hero Shilo Harris was invited to take the stage to share his powerful experience in the military and with chiropractic care.

Not only were members of the audience impressed by the session, but also reporters of the Las Vegas Review-Journal, who published the following editorial: Disfigured soldier speaks out....

That evening, Chirotouch, Cash Practice, ChiroHealthUSA and CLA sponsored a special reception, which honored the F4CP and several of its key supporters -- Joe and Laura Carabello, General Becky Halstead and 2014 Ms. America Dr. Stephanie Mills. The F4CP appreciated the premier recognition bestowed by the sponsors during its well-attended event.

Chiro Career
 
Group Membership

Group Membership is a premier class of support offered by the F4CP to groups that meet an annual financial contribution based on the group's number of active, doctor members. Through Group Membership, qualified doctors are provided F4CP membership benefits, such as the use of marketing material, a listing in the nationwide directory, access to practice-building webinars and tool kits, and much more.

Groups that have approved enrollment in Group Membership include:

  • Chiropractic Association of Louisiana
  • Michigan Association of Chiropractors
  • Florida Chiropractic Association
  • Chiropractic Society of Rhode Island
  • Oregon Chiropractic Association
  • South Dakota Chiropractic Association
  • Wyoming Chiropractic Association
  • Maryland Chiropractic Association
  • Kentucky Association of Chiropractors
  • New York State Chiropractic Association
 
Significant Contributions in January 2015

Last month, the F4CP received notification of the following generous contributions:

  • Biotics Research Corporation has renewed its annual contribution of $25,000. Over the last three years, it has contributed over $75,000.
  • ChiroTouch continued its tremendous support, pledging $75,000 for 2015
  • Chiropractic Economics renewed its annual $12,000 commitment
  • Scrip contributed $15,000
  • Michigan Association of Chiropractors (MAC) renewed its annual support in the amount of $32,000, making it the highest paying state association in the country
  • Chiropractors Association of Louisiana completed it 2014 contribution of $5,000
  • Pennsylvania Chiropractic Association contributed $2,000
  • Oregon Chiropractic Association contributed $2,500, making them eligible for Group Membership
  • Logan University made its annual contribution of $10,000 as part of a five-year pledge

In addition to the donations listed above, the F4CP also received countless smaller donations. One of the most interesting was a $250 check from the Anchorage Rowing Association, which was sent in by Dr. Todd Curzie, president of the Alaska Chiropractic Association and F4CP monthly contributor of $100, who sponsored a boat that finished second place in a charitable race. Thanks, Dr. Curzie, for your continued support of the F4CP.

 
Bonus Contributions

At the close of 2014, the F4CP requested a number of vendors to review their year-end finances and consider one additional contribution. Performance Health, Chiropractic Economics and SCRIP each contributed $2,000. This contribution was in addition to their annual contribution mentioned above. Thanks, vendors, for your continued generosity.

 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg


STAFF
Garrett Cuneo
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!