E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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More than 10,000 members and GROWING!
Wishing Healthy, Happy Holidays!
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December
2015
 
   
F4CP Raises Alert Level on Nationwide Drug Epidemic

As the nationwide drug epidemic continues to rise, the F4CP is taking a strong stance against the misuse, abuse and overprescribing of prescription drug medications.

An article published by The Wall Street Journal claims participants in the October WMUR Granite State Poll in New Hampshire ranked drug abuse as the most important issue in the 2016 presidential campaign – trumping job and economic matters for the first time in eight years.

Additionally, the American Medical Association (AMA) has sought a ban on direct-to-consumer advertisements for prescription drugs and implantable medical devices due to a surge in associated costs and patients' demands for inappropriate treatment.

As issues surrounding overprescribing and abuse begin to dominate the conversations of presidential candidates and national organizations, experts at the F4CP continue to communicate the need for evidence-based, drug-free options, including chiropractic care, to serve as a primary approach to pain relief.

The F4CP has distributed two national press releases on this topic, which can be read below:

Lastly, the F4CP is actively contacting national print publications in an effort to join forces and create an informative piece that educates individuals nationwide about the dangers of prescription pain medications.

Stay tuned for updates!

 
F4CP Presence at 2015 IHC FORUM West

Last month, the F4CP sponsored Jan Chambers, president of the National Fibromyalgia & Chronic Pain Association (NFMCPA), as a speaker at the 2015 Institute for HealthCare Consumerism Forum West (IHC FORUM West) in Las Vegas, Nevada.

Jan's workshop, "Employers Pay the Price for Chronic Pain in the Workplace," hosted a discussion about the impact of chronic pain in the workplace and the utilization of chiropractic care as a frontline treatment option for pain relief.

To generate exposure prior to the event, the F4CP distributed a national press release which was viewed 2,128 times within the first 24 hours of distribution!!

Here are some statistics from Jan’s presentation that may surprise you:

  • Pain is the number one cause of adult disability in the U.S.
  • Pain costs $294 billion annually in lost workdays, medical expenses, and other benefit costs.
  • Lost productive time from common pain conditions among active U.S. workers cost an estimated $61.2 billion annually, largely due to reduced performance while at work.
  • Thirteen percent of the total workforce experienced a loss in productive time during a two-week period due to a common pain condition, including headache, back pain, arthritis, and musculoskeletal pain.

To view Jan’s complete presentation on the effects of chronic pain in the workplace, click here.

 
Exclusive Offer for $25 and Above Monthly Contributors

This month, $25 and above monthly contributors are eligible to receive a FREE copy of the Champions of Chiropractic ad featuring professional football player Aaron Rodgers and his father Ed Rodgers D.C., featured below. This is a poster you can be proud to display in your office!

Rodgers

For other contributors interested in receiving a copy of this poster, you can pay a $50 shipping and handling fee or upgrade your membership at www.f4cp.com/pledge.

PLEASE NOTE: This poster is available upon request only. If you are interested in receiving a poster, please contact Marta Cerdan at marta@f4cp.com.

For a complete listing of all posters available to contributors, please visit www.f4cp.com.

 
Parker Vegas 2016

Each year, the F4CP is proud to attend the annual Parker Seminars. This year, 2016 Parker Seminars will take place at the Mandalay Bay Resort and Casino in Las Vegas, NV, January 14-16th, 2016.

On January 15th, 2016, 2:00-3:30 P.M., F4CP's EVP, Dr. Sherry McAllister, will deliver a presentation entitled: "Chin Up! Avoiding Text Neck: Averting Biomechanical Dysfunction from the Use of Mobile Technologies."

Doctors of chiropractic are positioned to be leaders in postural care as smartphones, tablets, and other personal technologies continue to have an increasing importance in our lives. More and more people – and especially young people – are seeking care for neck and back pain as a result of mobile device utilization.

Details of the presentation include the following topics:

0- 30 Minute Review:

  1. Review of fundamental principles of stability
  2. Balance
  3. Center of gravity
  4. Segmentation, and Physiologic factors

30-60 Minutes:

  1. Postural analysis and Spinal Segmental Integrity
  2. A review of the latest research on Postural Biomechanics

60-90 Minutes:

  1. Principles of Neuromotor rehabilitation
  2. Restoration of posture
  3. Functional movement patterns
  4. Structural enhancement

To learn more about or to register for 2016 Parker Seminars, click here.

 
F4CP Creates Brand-New Infographics

The F4CP has produced six brand-new infographics highlighting the benefits of chiropractic care.

A well-designed infographic helps to communicate topics in a captivating manner. Infographics are another method for generating positive press about chiropractic and directly complement campaign activities, such as social media. View the new F4CP infographic below:

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To download the infographics, please visit www.f4cp.com.

 
Exclusive Media Tool Kit

In an effort to help F4CP members create successful grassroots public relations programs, the organization has created a PowerPoint presentation showcasing creative ways to utilize the organization's valuable promotional resources, including press releases, advertisements, advertorials, social syndications, TV and radio public service announcements, and more.

The presentation is available for download here.

 
Group Membership Benefits

Group Members are included within a premier class of support that provides qualified stakeholders with F4CP benefits, including the use of marketing material, a listing in the nationwide directory, access to practice-building webinars and tool kits, and much more.

Group Membership is available to associations and vendors that commit to an annual F4CP contribution in the amount of $10 per qualified stakeholder. Doctors who practice full-time and pay full dues to the association are considered qualified stakeholders. If a group offers a discounted rate to fulltime practicing doctors in their first three years, the F4CP includes those stakeholders at no cost.

Below is a current list of groups that have approved enrollment in Group Membership and are in various stages of implementation:

ChiroHealth
ChiroTouch
Foot Levelers
Chiropractic Association of Louisiana
Michigan Association of Chiropractors
Florida Chiropractic Association
Chiropractic Society of Rhode Island
Oregon Chiropractic Association
South Dakota Chiropractic Association
Maryland Chiropractic Association
Alaska Chiropractic Society
North Dakota Chiropractic Association

In 2016, the F4CP is offering a brand-new Group Membership benefit: CUSTOMIZED PR & MARKETING CAMPAIGNS IN YOUR HOME STATE. For additional details, reference the poster below:

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Integration of DC's into Onsite Health Clinics

In an effort to advance the knowledge of employers and top health care professionals about the benefits of chiropractic care, the F4CP attends a number of employer-sponsored events each year.

Employers are crediting access to chiropractic care and communication among providers for the decrease in hospital costs, reduced use of opioid painkillers and high patient satisfaction scores.

As a growing number of corporate on-site clinics launch, worksite health providers are looking to the F4CP as an expert resource to connect doctors of chiropractic to onsite clinics and integrated practice settings.

For additional information about the value of chiropractic care within on-site corporate health clinics, download the latest F4CP white paper entitled: The Growing Role of Doctors of Chiropractic in On-Site Corporate Health Clinics, here.

 
Contributor Spotlight of the Month: ChiroHealthUSA

The F4CP's success can be attributed to its contributors. This month, we recognize ChiroHealthUSA and its founder and president Dr. Ray Foxworth for their long-standing support and commitment to the F4CP.

For the second year in a row, ChiroHealthUSA will donate $50,000 to the F4CP. To date, ChiroHealthUSA has donated $150,000. The donations to the F4CP are made possible by over 3,000 participating providers and their teams that offer ChiroHealthUSA to their patients, making healthcare in their offices affordable.

It is because of our valuable contributors, including ChiroHealthUSA that the F4CP can continue to fulfill its important mission, and we are extremely grateful for the ongoing support.

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The F4CP encourages individuals, doctors and associations to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors/.

 
Doctor Spotlight of the Month – Dr. Terry Yochum

This month, the F4CP spotlights Dr. Terry Yochum for his dedication to the F4CP and chiropractic profession. Dr. Yochum is a second generation chiropractor and one of the premier chiropractic radiologists in the world. His daughter Alicia Yochum, RN, DC, DACBR, has followed in the foot-steps of her father and grandfather.

Since 2005, Dr. Yochum has contributed $16,000 to the F4CP, greatly influencing the organization's ability to generate positive press resources -- including press releases, advertisements, print advertorials, television/radio public service announcements and sponsored research -- and further inform the public about the benefits of chiropractic care.

Additionally, Dr. Yochum is featured in the F4CP's "Are You In" ad campaign, where he states, "I'M IN because more patients need to know about chiropractic care. Join me as a monthly contributor to the Foundation." See the ad below.

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Students Raise Concussion Awareness

Last month during the Silicon Valley Turkey Trot in San Jose, CA, a number of local Palmer College of Chiropractic - West Campus students participated in a "Helmet Walk" to raise concussion awareness.

The Centers for Disease Control estimates that 1.6 to 3.8 million concussions occur in sports and recreational activities annually.

Please find a photo of the students holding an F4CP banner that reads, "Raising Concussion Awareness through the Athletic TIPS™ Program," below:

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Business Tax Benefits

As a reminder to all contributors, your contributions to the F4CP may be deductible as a business expense. Please consult with your tax professional regarding the deductibility for your taxes. The F4CP is a not-for-profit organization; not a 501(c)(3) charitable organization.

 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg


STAFF
Dr. Sherry McAllister
Megan Kivlehan
Megan Kennedy
Marta Cerdan
Nicole Houston

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!! OVER ONE HUNDRED BILLION POSITIVE MESSAGES ON CHIROPRACTIC DISTRIBUTED AND TRACKED OVER THE LAST THREE YEARS!