Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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F4CP Announces Latest Membership Totals

As of April 1st, the F4CP officially has 9,800 individual members. This number is expected to increase significantly in the coming weeks, as additional groups enroll in Group Membership.

The F4CP is thrilled with its ever-increasing network and eager to work together toward achieving greater success for the chiropractic profession.

If you are interested in becoming an F4CP member, do so today at: www.f4cp.com/pledge/.

Bigger, Better Membership Packages

It has been a little more than one month since the F4CP began operating under the direction of Kristine Dowell. Thus far, the transition has been extremely positive for the organization, resulting in improvements to all standard activities.

During the first month, Dowell has worked to streamline operations, improve communications (internally and externally with other groups) and enhance several key projects that offer growth opportunities. One project of priority was the modification of F4CP membership packages to better attract and reward monthly contributors. The outcome of this effort is the availability of new contributor categories, as well as the introduction of numerous new benefits, including on-hold pre-recorded educational tips for practices, discounts on Athletic TIPS™ seminars and HTML banners for online promotion.

The new F4CP membership packages will appear live on the F4CP website www.f4cp.org by the end of this month. Be sure to review the updated packages and select the offering best for you!

Dr. Sherry McAllister Joins the F4CP Team

The F4CP has recently appointed Dr. Sherry McAllister as its director of business development and will rely on her to represent the organization at industry events. Additionally, she will participate on F4CP staff calls and be an integral contributor to the development and execution of activities.

Dr. McAllister is a seasoned chiropractic professional with superior knowledge of the heath care system and role of chiropractic care. To read more about Dr. McAllister, Click Here.

Be Sure to Join the Next F4CP Webinar, April 28th

Last month, the F4CP hosted and recorded its second webinar of 2015. Nearly 50 doctors tuned in as F4CP marketing director, Lauren Kennedy, and F4CP board member, Dr. Mike Flynn, discussed how to activate local marketing campaigns that generate success. Specifically, the presenters offered information about available materials through the F4CP and provided steps for activating a comprehensive, community-based media campaign.

Great news! The F4CP will host its next webinar in just a few weeks. Read more details and register for the event below:

  1. Title: Learn How to Improve Your Presentations to Attract and Keep Patients
    Date and Time: Tue, April 28, 2015 2:00 PM - 3:00 PM EDT
    Description: Dr. Mark Sanna, CEO and president, Breakthrough Coaching, will teach attendees how to:
    • Grow their practice through presentations
    • Develop and deliver an effective presentation
      • Topic selection
      • Time management
      • Call to action
    • Find and schedule dozens of presentations

    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register

  2. Title: Using Social Media to Amplify Your Practice
    Date and Time: Tue, June 9, 2015 2:00 PM - 3:00 PM EDT
    Description: Led by the founder of AmpLIFEied.com, Dr. Jason Deitch, attendees will learn about the sites offerings, as well as how to streamline success achieved via social media.
    The anticipated webinar will deliver the following messages:
    • Three key factors that determine the success of social media activities
    • Where to find quality chiropractic content
    • How to create community (build your fan base) via social media
    • How to streamline social media activities
    Don't miss this unique opportunity to learn more about how social media can amplify your practice and message to your community - and the easiest way to streamline success.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  3. Title: Compliant Marketing - It's Possible - Featuring Industry Expert Kathy Mills-Chang
    Date and Time: Tue, Jul 28, 2015 2:00 PM - 3:00 PM EDT
    Description: We've all seen the barrage of chiropractic and massage offers that fill our email inbox and mailbox, promising discounted or free services if you'll only become a patient in the office. It's easy to outline the things that you should NOT do, but this session will review actions you can take to market your practice compliantly today. This module is chock-full of ideas that will not land you on the business side of a warning from your state board or get you kicked out of a provider network. Leave this session with a renewed sense of hope and a pocketful of ideas.
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Click Here to Register.
  4. Title: Communication is Key Featuring Kim Klapp
    Date and Time: AUGUST 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.
  5. Title: Lead Your Practice to Success Featuring General Halstead and Dr. Malizia
    Date and Time: FALL 2015
    Registration (OPEN TO F4CP CONTRIBUTORS $25+ PER MONTH): Coming Soon.

Last year, the F4CP unveiled dozens of new advertisements highlighting the role and value of chiropractic in health care. These ads were developed with the support of Dynamic Chiropractic, ChiroTouch and CPR Communications. Recently, the F4CP began to run these new ads in The Wall Street Journal. The following were placed in March:

The next F4CP placement in The Wall Street Journal is scheduled for the week of April 20th. Watch for it in the journal or online at: www.facebook.com/FoundationforChiropracticProgress.

Update on F4CP Champion Nastia Liukin

In March, the F4CP announced that its advocate, former U.S. Olympic gymnast Nastia Liukin, would be competing with Derek Hough on ABC's hit series, "Dancing with the Stars." Liukin can be seen sharing her chiropractic experience in an F4CP TV PSA. Share this PSA with your networks.

Four weeks into the competition, Liukin has yet to disappoint viewers, claiming the first perfect 10 of the season. Although she has several fierce competitors, including Hunger Games’ star Willow Shields, the F4CP is proud to cheer for its champion and encourages its network to do the same.

Tune in to ABC on Mondays at 8 PM ET to watch Liukin perform.

NEW Advertorial & PSA Graphic

In 2009, the F4CP's positive press campaign generated over 500 million media impressions. In 2010, the number of impressions increased to 1 billion and, soon after, to 31 billion.

In part, the reason for this surge is attributed to the production and distribution of print advertorials. Popular with small and medium publications, print advertorials are advertisements displayed as editorials. The F4CP has produced dozens of these to help provide its national audience with better understanding of chiropractic care and its role in health care.

Just last week, the F4CP approved distribution of the following advertorial:

JC Advertorial

New this year, the F4CP will produce and distribute PSA graphics. These serve a similar purpose as the print advertorials, but use a more visual approach to share its message. See the first F4CP PSA graphic below:

Athletic TIPS™ Prepares for Launch

Athletic TIPS™ is gearing up to launch its program publically later this year. For the past two years, the team has focused on the completion of a five-star training curriculum, certification of dozens of doctors to conduct community workshops and completion of developmental activities related to its website and fundraising platform. Although minor adjustments are still being made to ensure success of the program upon launching, the team is positive about the program’s present position and its launch schedule.

The launch of Athletic TIPS™ will include numerous media activities, including distribution of several press releases, advertisements and advertorials, as well as focused campaigns on social media. Check out the first Athletic TIPS™ ad below, which will soon run in national publications.


The F4CP anticipates Athletic TIPS™ will attract quite a bit of attention from the media, as Ed Goren, former vice chairman of Fox Sports, will serve as a spokesperson for the program. Stay up to date about Athletic TIPS™ and its launch activities by following the program online: www.facebook.com/TowardInjuryPreventionInSports.

Vendor Spotlight: Foot Levelers

Much of the F4CP's success can be attributed to its supporters.

This month, the F4CP recognizes Foot Levelers for its outstanding support. Since 2003, Foot Levelers has covered all overhead expenses of the F4CP as a gift, in addition to contributing millions. The F4CP is extremely grateful for the continued support of Foot Levelers. It is because of generous supporters, such as Foot Levelers, that the F4CP can continue to fulfill its important mission.

The F4CP encourages doctors to support organizations that support the profession. To view a list of current F4CP vendor supporters, visit: www.f4cp.com/contributors.

More States Enroll in Group Membership

The F4CP is actively pursuing groups within the chiropractic profession to enroll in Group Membership. Depending on a group’s level of support, there are an array of benefits offered to both the contributing group and its doctor members. Below is a current list of groups that have approved enrollment in Group Membership and are in various stages of implementation:

  • Chiropractic Association of Louisiana
  • Michigan Association of Chiropractors
  • Florida Chiropractic Association
  • Chiropractic Society of Rhode Island
  • Oregon Chiropractic Association
  • Wyoming Chiropractic Association
  • Maryland Chiropractic Association
  • Kentucky Association of Chiropractors
  • Alaska Chiropractic Society
  • North Dakota Chiropractic Association
BCA Celebrates Chiropractic Awareness Week

As part of Chiropractic Awareness Week (April 13-19th), the British Chiropractic Association (BCA) distributed a press release warning that Britain’s sedentary epidemic is contributing to the rise in back and neck related problems, as sitting is revealed as one of the top triggers of neck and back pain for 40 percent of people. This educational announcement was shared via dozens of media outlets, including BBC and top-rated NY television station Fox 5. The F4CP is excited about the recent coverage and encourages others to share the BCA's message, as well.

The F4CP also shared its own press release on the topic of physical risks related to the use of digital devices. Read the F4CP release here: F4CP Good Posture Release.

Chiropractic Makes Headlines

Recently, an NPR segment unveiled the harsh reality that too many doctors caring for veterans with chronic pain are prescribing high dosages of dangerous opioids for quick relief. In light of this reality, they also shared that the Department of Veteran Affairs has taken action by introducing an opioid safety initiative that spotlights safer, drug-free options for pain relief – including, chiropractic care.

Having NPR shed light on the actions of the Department of VA – specifically, its stated support of chiropractic care – directly supports the mission of the F4CP. In an effort to further share this message, the F4CP has contacted several media outlets nationwide with appropriate information.

F4CP Prepares for Employer Events

Each year, the F4CP attends and sponsors several employer meetings focused on improving health care. In the next few weeks, the F4CP will be present at events hosted by the National Health Leadership Council and the Institute for HealthCare Consumerism.

Scheduled for April 22-24, 2015 in Denver, CO, the NHLC Forum will bring together many of its members – including coalition members and all major parties in health care — for discussion around current topics in health care. Dr. Sherry McAllister will attend the upcoming meeting on behalf of the F4CP.

The NHLC is a multi-stakeholder membership group established by the National Business Coalition on Health (NBCH) as a means for high-level discussion of issues important to both coalition members as well as major parties in health care.

Scheduled for June 23-25, 2015, in Atlanta, GA, the annual IHC FORUM & Expo will provide attendees with cost-saving, empowering tools, top-quality solutions and a clear understanding of the changing landscape in health and benefits.

This year, the F4CP will sponsor Dr. Bill Updyke as a speaker to lead a 60-minute workshop focusing on the integration of chiropractic services within on-site corporate health clinics.

The IHC is the only multi-platform, collaborative environment focused solely on innovative health and benefit management. It offers employers, TPAs, solution providers, brokers, advisors, consultants and administrators of health plan providers a place to learn, connect and share.

Share F4CP Content on Social Media

AmpLIFEied provides everyone including natural healers, health care professionals and wellness-oriented facilities from a variety of health care disciplines with great content to share with your friends, fans, followers, patients, clients and members across all your social networks – all at NO COST to you!

Great news! For several months, the F4CP has been adding its content to AmpLIFEied’s site for people to view and easily share through social media. View several F4CP posts below and, for additional posts, visit www.Amplifeied.com and select the F4CP in the drop down located under the featured video. Enjoy!

This Moment Made Possible By A Doctor of Chiropractic

Chiropractic -- "So You May Know"

Chiropractic Care: A Holistic Approach to Healthcare



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers, DC, PhD
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Kristine Dowell
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!