Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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IHC Presents CEO Leadership Award to F4CP Chairman Kent S. Greenawalt

Kent S. Greenawalt has been selected by the Institute for HealthCare Consumerism (IHC) as one of five recipients of its CEO Leadership Award, recognizing outstanding leaders in business and community. Greenawalt and co-recipients will be recognized within the Annual HealthCare Consumerism Awards issue, published by HealthCare Consumerism Solutions, and at the IHC FORUM West on November 12, 2014, 8:30-9:15 a.m.

"After careful review, we selected Greenawalt based upon his impressive leadership credentials and direct role in advancing the position of chiropractic care within the healthcare continuum," says Doug Field, CEO, IHC, the only multi-platform, collaborative environment focused on innovative health and benefit management, strengthening relationships between its invested stakeholders, including public and private employers, brokers, TPAs, regional health plan administrators and other industry providers. "We are proud to recognize Greenawalt since he embodies the distinguishable characteristics of an outstanding leader."

To learn more about featured recipients and/or the IHC, please visit: www.theihcc.com/ .

Understanding the History of F4CP

On November 8, 2014, it will be exactly 11 years since all major, national chiropractic associations signed two separate proclamations under the title, "Pledge of National Public Relations Unity."

The first document proclaimed that all associations put a stop to individual and unsuccessful public relations campaigns and support one comprehensive campaign. The second document indicated that the F4CP would retain a reputable public relations agency and provide them the authority to implement an effective program without interference.

Included within the signed proclamations was the following:

"THEREFORE, we solemnly declare and resolve that: We have one unified message: to get the general public to 'go see a chiropractor.' We agree to not start any public relations effort on our own."

Representatives of the following groups: ICA, ACA, COCSA, ACC, FCER, NBCE, FCLB and a number of colleges, signed the proclamations.

The public relations program acting under the F4CP, established by Kent Greenawalt, received the endorsement of the united group to pursue the collective goal established. View the original proclamation here.

Nationwide D.C. Directory Supports Collective Goal Established in 2003

View YOUR Listing Online…

While the F4CP had its big debut in 2003, it didn't get much attention until 2006 after retaining the services of CPR Communications. The public relations agency initiated a monthly campaign that included the distribution of press releases, print advertorials, public service announcements, social syndications and advertisements. As a result, for the past two years, the F4CP has distributed and tracked over 31 billion media impressions about chiropractic care and increased its monthly contributors to over 5,000 individuals. This impressive activity directly supported increased patient education, but it was not until this year that the campaign had the ability to increase market share - which, is being achieved through the new F4CP aggressive ad collection and D.C. Directory.

Over 20 new ads were recently developed with the support of ChiroTouch, Dynamic Chiropractic and F4CP, and introduced to the profession in late August. Within the ads is a link to the F4CP D.C. Nationwide Directory, also launched in August, which connects patients to local doctors. In the month of September the new Directory website had over 1600 visitors looking for a D.C.

If you are a member of the F4CP, you are already listed within the D.C. Directory. If you haven’t done so already, please review your listing to be sure it is accurate. If you contribute $25 and above per month, you will notice that you have an enhanced listing, allowing you to add your website, testimonials and much more to promote your practice to prospective patients.

If you are interested in receiving the added F4CP benefit (enhanced listing), become a contributor at $25 per month. PLEDGE HERE.

Michigan Association of Chiropractors Becomes First F4CP Group Member

The F4CP announces the enrollment of its first Group Member: Michigan Association of Chiropractors (MAC). Group Members are included within a premier class of support and entitled to added benefits. Unique to this grouping, members receive permission to present qualified stakeholders with access to F4CP member benefits, including use of all marketing material, a listing within the nationwide directory, access to practice-building webinars and tool kits, and much more.

Group Membership is available to associations that commit to an annual F4CP contribution in the amount of $10 per qualified stakeholder. Doctors who practice full-time and pay full dues to the association are considered qualified stakeholders. If an association offers a discounted rate to full-time practicing doctors in their first three years of practice, the F4CP includes those stakeholders at no cost.

Added Perk: All listings included within the D.C. Directory of new stakeholders enlisted through a Group Member include the group’s logo (hyperlinked) with the following text, "If you want to learn more about the association in your state, click here."

Excited about its new partnership with F4CP, the MAC featured a poster at its annual convention describing the new benefits available. See poster below.

Locate a Provider
New Marketing Material Promotes D.C. Directory

Each month, the F4CP rolls out new press releases, public service announcements, print advertorials and more - most, which include a link to the D.C. Directory. Please review recent productions below.

Posture PSA Headache PSA
Proper Posture PSA Headache PSA
Hard Hat Pregnancy
Locate a Doctor Near You Consider Chiropratic

10/15/14 - Institute for HealthCare Consumerism Presents Annual Leadership Award to Kent S. Greenawalt, Founder and Chairman, Foundation for Chiropractic Progress

09/30/14 - Oregon Gov. John A. Kitzhaber, M.D., Proclaims October "Chiropractic Health and Wellness Month"

09/22/14 - Foundation for Chiropractic Progress Points to New Study Documenting Value of Chiropractic Services at On-Site/Near-Site Corporate Health Centers

Coming soon! The F4CP has recently filmed the TV PSAs listed below and expects to debut the new spots late next month. Stay tuned!

  • Benefits of Chiropractic for Golfers
  • D.C.s Offer Tips to Prevent Dehydration
  • Chiropractic Care Benefits Youth Athletes
  • Chiropractic Care Supports Surgery Avoidance
UPDATE: Recommend One

The F4CP continues to promote its new campaign, Recommend One, which encourages the profession to recruit chiropractic college students. As you will recall, the survey by Chiropractic Economics demonstrated that 60 percent of the chiropractic profession had referred a patient, student or other at one time, while 40 percent had done so this year.

The campaign attempts to close this gap by recognizing the doctors who are successful recruiters and providing others with the tools needed to become successful. One of the tools is a standard colored poster for the chiropractic office. The poster details the many benefits of a chiropractic career and provides a link to the ACC website for more information. View the poster here.

Recommend One launched at the FCA National Convention & Expo, during which, the campaign’s spokesperson General Halstead honored top doctor recruiters selected by the colleges.

Since the launch, there are a number of related activities and promotions that have occurred and are planned:

  • PregnancyAn upcoming issue of Chiropractic Economics will feature an editorial recognizing several top doctor recruiters from each of the chiropractic colleges. Recognition will include a photo of a doctor and a statement regarding his/her activities.
  • The campaign was presented by Nick Doyle, with Chiropractic Economics, to a group of 100 students, during a SACA annual leadership event at the Foot Levelers facility. Students learned about the importance of Recommend One and how they could get involved. They also received Recommend One t-shirts.
  • A follow up celebration of the campaign will be held at the 2015 Parker Seminars, during which, General Halstead will honor additional recruiters on-stage for their success. Doctors who start recruiting now have the possibility of being recognized!

To learn more about Recommend One or to view resources available, click here.

Vendor Spotlight: Foot Levelers

Since 2003, Foot Levelers has been a premier supporter of the F4CP. Today, the corporation is recognized as a million-dollar sponsor and, additionally, covers all overhead expenses of the F4CP. These generous donations have helped to fuel the national positive press campaign and generate success for the chiropractic profession.

For over 60 years, Foot Levelers has been a leading provider of individually designed Functional orthotics and other healthcare products. The F4CP encourages those within the chiropractic profession to support vendors that support the profession – such as, Foot Levelers. Visit Foot Levelers online today (www.footlevelers.com) to show your appreciation.

Special Thanks to COCSA

The F4CP is pleased to bring attention to the 2014 COCSA Convention New Orleans, November 6-8, 2014, at the Astor Crowne Plaza Hotel in New Orleans, LA. The event will feature an array of reputable speakers and countless networking opportunities. Event highlights include:

  • Former Surgeon General Dr. Regina Benjamin addressing Chiropractic in Today's National Healthcare.
  • Dr. Fab Mancini and Top National Association speakers Pat McGaughey and Beth Zienesis.
  • Topics and mastermind sessions discussing state and national chiropractic challenges and the future of chiropractic.
  • Over 45 State and National Chiropractic Associations together to collaborate and share best practices and tools for success, including IPAs, HIPAA, Medicare, school physicals, Scope of Practice, and legislative strategies.
  • 35+ cutting edge Exhibitors to network with and drive State Associations into the forefront of chiropractic.

Thanks to COCSA, the F4CP will have a booth in the exhibit hall and time on the event's agenda to address attendees. These opportunities were presented to the F4CP at no cost. The F4CP is very appreciative of the generosity and continued commitment of COCSA, and looks forward to the upcoming event.

For more information about the convention, visit: www.cocsa.org/event/COCSA2014NewOrleans.

Athletic TIPS™ Progresses

Athletic TIPS™ has had much positive advancement in areas, including: training seminars and community workshops, partnership development and online presence. This year, the program has achieved the following:

  • Published its Athletic TIPS Playbook™
  • Trained over 200 doctors of chiropractic to conduct educational community workshops
  • Conducted community workshops on sports-related concerns to nearly 1,000 coaches nationwide
  • Developed an interactive online platform capable of complex functionality
  • Partnered with the Women's Premier Soccer League (WPSL), as well as several national and state chiropractic associations

Coming Up! The Athletic TIPS Certification Seminars™ will become available online. Presently, the program is undergoing the final stages of development. Completion is expected prior to the close of 2014. Stay tuned for more details.

Oregon Gov. Proclaims October "Chiropractic Health and Wellness Month"

In response to the nation's growing healthcare crisis, Oregon Gov. John A. Kitzhaber, M.D., has proclaimed October 2014 to be "Oregon Chiropractic Health and Wellness Month."

A special thanks goes out to Oregon doctor and long-time F4CP contributor, Vern Saboe, D.C., for his facilitating this recognition in his state.

The proclamation communicates the statement, "services of doctors of chiropractic result in improved health, satisfaction, safety and reduced per capita costs." Also referenced within the proclamation was an important report that analyzed 70,274 member-months of patients managed by doctors of chiropractic. It concluded that, in comparison to traditional medicine, chiropractic generates advantageous outcomes, including:

  • 85 percent reduction in drug costs
  • 62 percent reduction in MRIs and surgeries
  • 60.2 percent reduction of in-hospital admissions
  • 59 percent reduction in hospital days

To read the recent F4CP press release about the proclamation, click here.

Continued Impact on Employers

As reported last month, the F4CP sponsored Dr. Bill Updyke, the chiropractic doctor at Cisco, and Jerry Curtin, a representative of Standard Process, as speakers at the 2nd Annual Forum of the National Association of Worksite Health Centers. The presentation communicated information about the value of chiropractic services within onsite health centers. Members of the audience provided positive remarks following the presentation.

In November, the F4CP will be present at the following employer meetings:

  • Institute for HealthCare Consumerism Forum West, November 10-12, 2014: The IHC Forum West is the only conference series that is 100 percent dedicated to healthcare consumerism. The F4CP will sponsor Ross M. Miller, MD, MPH, Medical Executive, Cerner Corporation, and Sherry McAllister, M.S. (Ed), D.C., as speakers who will host a discussion around chiropractic as an evidence-based alternative offering opportunities for cost-reduction, improved patient satisfaction and increased productivity.
  • National Business Coalition on Health (NBCH), November 10-12, 2014: The NBCH is a national, non-profit, dedicated to value-based purchasing of health care services through the collective action of public and private purchasers. The F4CP will send a representative to attend this meeting and engage with leadership in attendance.
Medscape Quiz Brings Much Needed Attention to Back Pain

Recently, Medscape published a quiz about identifying the source of and properly treating back pain. The F4CP encourages its readership to review the educational quiz and share with others.

The article introduces the quiz with the following information, "In the United States, acute and chronic neck and lower back pain is a major issue in healthcare. Approximately 75% of Americans will experience back pain at some point. Most patients do not require surgery, but 3%-5% of patients with back pain have a herniated disk, and 1%-2% have compression of a nerve root. Can you correctly identify the source of back pain and indicate proper treatment?"

Click here to take the quiz.
Keep in mind, you will have to create a free account to gain total access.

Membership Benefit of the Month

October Spotlight: White Papers

DID YOU KNOW that as an F4CP contributor you receive access to all published F4CP white papers pertaining to the cost-effectiveness and clinical efficacy of chiropractic care? These papers are used to communicate the value of chiropractic to employers, top healthcare professionals and other influential figures. Each paper has been distributed to media outlets nationwide and has received substantial coverage. Below is a list of all F4CP papers:

  1. Accountable Care Organizations Optimize Outcomes, Cost Savings And Patient Satisfaction With Chiropractic Care
  2. A Safer Approach to Long-term Relief from Back Pain
  3. The Role of Chiropractic Care in the Patient-Centered Medical Home
  4. Optimal Health with Chiropractic Services
  5. Evidence-Based Assessment

F4CP member, Sarah Potthoff, D.C., provides her testimony: "I want to thank the Foundation for publishing the White Paper on 'The Role of Chiropractic Care within the PCMH,' it was one of the documents I literally memorized before I interviewed and accepted a job at Casey Health Institute. One of my goals for next year is to have one of Casey Health Institute’s PCMH clinical measure be for Low Back Pain."

For inquiries, please contact Lauren Kennedy at: LKennedy@cpronline.com.



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg

Garrett Cuneo
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!