E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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November
2014
 
   
IHC Honors Kent S. Greenawalt

Included at the IHC FORUM was an award ceremony honoring innovative leaders within the employer/healthcare industry. F4CP chairman, Kent Greenawalt, was selected by the Institute for HealthCare Consumerism (IHC) as one of the recipients of its CEO Leadership Award. Kent was recognized onstage -- before more than 400 FORUM attendees -- at the 2014 IHC FORUM West as well as in the Annual HealthCare Consumerism Awards publication, published in November by HealthCare Consumerism Solutions.

Alongside Kent S. Greenawalt, chairman, F4CP, additional honorees included the following:

  • Chett Burrell, President and CEO, CareFirst BlueCross BlueShield
  • Jeff Young, Chairman and CEO, Evolution1
  • Mike Natalizio, CEO, HNI Risk
  • Jack Domme, CEO, Hitachi Data Systems
  • Michael Bracken, President, Medcom

Read all about the recipients, here.

 
Activity Update: Employer Outreach Campaign

In early November the F4CP participated at several important employer conferences.

The F4CP had a representative at the annual meeting of the National Business Coalition on Health, where there were thoughtful discussions around healthcare consumerism, exchanges and the importance of utilizing efficient, team-based care (such as the PCMH) to achieve quality outcomes. This event provided ample time for the F4CP to interact with leaders and medical directors of corporations and business coalitions across the nation.

Additionally, the F4CP exhibited and sponsored speakers at the 2014 IHC FORUM West in Las Vegas. Attending the FORUM were employers, brokers, health plans, third party administrators (TPAs), consultants and solution providers who represent major national corporations within the industry. For a listing of just a few of the companies represented, click here.

During the F4CP-sponsored workshop, "Trends Review: Outcomes-based Strategies that Lower Costs, Improve Satisfaction and Increase Productivity," Drs. Sherry D. McAllister, M.S. (Ed), D.C., McAllister Chiropractic, and Ross M. Miller, M.D., M.P.H., Medical Executive, Cerner Corporation, hosted a discussion around the many advantages of evidence-based treatment options for efficient management of common costly health conditions.

Specifically, Dr. McAllister provided an excellent overview of chiropractic, emphasizing its clinical and cost-effectiveness, while Dr. Miller spoke about the positive experiences that Cerner has with doctors of chiropractic at a number of its managed on-site health clinics. Cerner Corporation manages more than 60 on-site clinics for 40 major corporations nationwide. Dr. Miller also spoke about his latest research, which concluded on-site chiropractic services are associated with lower overall healthcare utilization and subsequent costs when compared to off-site services.

 
Let's Review: 2014 F4CP PR Efforts

2014 has been tremendously successful for the F4CP!

Through the distribution of monthly public relations material, including press releases, television/radio public service announcements, advertisements, print advertorials, social syndications and much more, the F4CP continues to spread positive messages about chiropractic care.

To review an up-to-date listing of F4CP material distributed in 2014, click here.

REMINDER: As an F4CP member, you are permitted to use all F4CP material for personal promotional purposes. Adding your clinic’s name and contact information is permitted, however, please refrain from changing all other content.

To download F4CP material for personal use, you must first create (or access) an online account at: http://www.f4cp.com/signup/. With an active account, you will gain total access to the F4CP’s interactive site, where members can expect uninterrupted download capability of all material as well as online exclusives and the latest F4CP benefits and guides.

If you are not yet a member and want to receive access to F4CP material, submit your monthly contribution today at: http://www.f4cp.com/pledge/.

 
PSA Distribution Climbs in 2014

This year, the F4CP has developed, produced and distributed a number of public service announcements (PSAs) that cover a wide-range of topics.

The F4CP's facebook page shares these PSAs, including the four most recently produced and distributed to over 1,000 television stations.

Click below to view a few of the new PSAs on the following topics:

Posture PSA Headache PSA
 
Proper Posture PSA Headache PSA
 
Golf Dehyrdation
 
Golf Dehydration
 
New F4CP Marketing Ads

The F4CP announces that with the help of ChiroTouch and Dynamic Chiropractic (Modality Partners), over 20 new ads that promote "chiropractic first" and encourage patients to seek chiropractic care are available to F4CP members.

To view the ads, please click here.

All new ads and public relations material feature a link to the nationwide F4CP directory: www.f4cp.com/findadoctor.

 
How To Place PR Material Locally

After downloading the F4CP material, it is critically important that the user (doctor) is aware of how to personalize and distribute it. To help with this process, the F4CP has developed two special tool kits - one about social media and another about traditional marketing channels - each kit provides step-by-step instructions on developing a promotional plan, where to download material/content, how and what areas to personalize and who or what channel to use for distribution. Additionally, the tool kits provide several bonus tips on how to achieve success. Please find an example of what is included in the traditional marketing tool kit below:

  1. Visit www.F4CP.com, create an individual login and access your account.
  2. Select and download the item of interest.
  3. Add your clinic's information in the appropriate area.
  4. Deliver the item (email, fax, mail, in-person) to the appropriate contact at your local paper (healthcare editor or general assignment desk) or TV/radio station (public service director or general assignment desk).
  5. Follow-up and offer yourself as an expert for additional commentary.

These tool kits can be accessed through an F4CP account. In addition to the tool kits, there are several webinars that provide even lengthier discussion around initiating promotional success.

For questions, please contact Lauren Kennedy at: lkennedy@cpronline.com.

 
'Tis the Season of Giving

This holiday give someone a gift who truly deserves it...YOU!

Make a monthly contribution of $25 or more and you'll receive:

Locate a Provider

Click Here

 
Vendor Spotlight: Scrip Companies

For a number of years, Scrip has been a strong supporter of the F4CP.

Scrip carries over 40,000 product lines, including: massage, physical therapy, spa, chiropractic and home medical equipment and supplies.

Recently, Kray Kibler, CEO, Scrip Companies, was appointed to the F4CP board of directors and, has since, added great value. His company will include a full-page ad promoting F4CP membership in an upcoming product catalog.

Not yet a Scrip customer? We strongly encourage you to visit the company website and give back to those who support the profession: http://scripcompanies.com/.

 
Vendor News: ScripHessco and Illinois Chiropractic Society Hosted Oktoberfest Party in Conjunction with ICS Chicago National Convention & Expo
Locate a Provider

ScripHessco is pleased to announce the success of its Oktoberfest party held in conjunction with the Illinois Chiropractic Society's (ICS) National Convention & Expo in Naperville, Illinois, Oct. 17-19, 2014. Approximately 100 people attended the party on Oct. 18, including Illinois doctors of chiropractic, vendors and Scrip employees. To read more, click here.

 
College Challenge Results in F4CP Contribution

The 2014 MLB World Series between the San Francisco Giants and the Kansas City Royals generated passions in both Northern California and Kansas City, Missouri.

William Meeker, D.C., president, PCCSJC, and Carl S. Cleveland III, D.C., president, CCCKC, engaged the opposing colleges in a friendly social media battle focused on the conclusion of the seven-game series.

There were a number of parameters of the competition, including CCCKC and Palmer’s San Jose campus to donate $100 to the F4CP for each run scored by the opposing cities' home teams.

The San Francisco Giants won the World Series, but the F4CP closed as the greater winner.

The final number of runs scored during the 2014 World Series amounted to 57. Following the games, PCCSJC and CCCKC comprehensively donated $5,700 to the F4CP. To read more about the donation, click here.

 
THANK YOU to Other Major Contributors

A special thank you goes out to New York Chiropractic College (NYCC) and Southern California University of Health Sciences (SCUHS) for their annual and significant contributions this month.

Both academic institutions have been supporting the F4CP annually for more than seven years, enabling the campaign’s message to reach millions.

 
Group Membership Enrollment Continues to Rise

A growing number of state associations are taking advantage of the F4CP's latest offering, Group Membership. To date, associations enrolled in Group Membership include:

  • Michigan Association of Chiropractors
  • Florida Chiropractic Association
  • Wyoming Chiropractic Association
  • South Dakota Chiropractic Association

Group Membership is available to associations and vendors that commit to an annual F4CP contribution in the amount of $10 per qualified stakeholder. Doctors who practice full-time and pay full dues to the association are considered qualified stakeholders. If a group offers a discounted rate to full-time practicing doctors in their first three years, the F4CP includes those stakeholders at no cost.

 
F4CP Supports Chiropractic Summit

The F4CP is a member of the Chiropractic Summit, which consists of the majority of national chiropractic groups and meets quarterly to discuss issues that affect the chiropractic profession.

The steering committee of the Chiropractic Summit is composed of representatives from organizations, including the American Chiropractic Association, International Chiropractic Association, National Board of Chiropractic Examiners, Federation of Chiropractic Licensing Boards, Congress of Chiropractic State Associations and Association of Chiropractic Colleges.

To keep the Summit apprized of F4CP activities, the Summit receives regular reports and is invited to participate in quarterly conference calls. Additionally, the F4CP extends invitations to Summit committee members to all employer meetings where the F4CP is exhibiting or sponsoring a speaker.

To further recognize the partnership established between the F4CP and all major chiropractic organizations, a relative ad will appear in the near future in several chiropractic publications. Please view the partnership ad below.

Locate a Provider
 
Chiropractic Economics Highlights Top College Referrers

Stay Tuned: The November 28th issue of Chiropractic Economics will include a special, two-page editorial that recognizes doctors of chiropractic who have been identified by their colleges as outstanding recruiters of chiropractic students. Included in the recognition will be a current headshot of the doctor and a brief write-up detailing his/her motivation and significant accomplishments.

This editorial comes as a part of the F4CP’s latest initiative, Recommend One, which encourages doctors of chiropractic to support student recruitment.

For inquiries, please contact Lauren Kennedy at: LKennedy@cpronline.com.

 
Join the F4CP in Las Vegas

The F4CP is excited to host its first Athletic TIPS™ Certification Seminar of 2015 in conjunction with Parker Seminars. Scheduled immediately prior to the 2015 Parker Seminars on January 28 (1-5pm) and January 29 (8-12pm), all seminar attendees will receive a significantly discounted rate on registration for Parker Seminars. To reserve your seat at the upcoming seminar, visit: Athletic TIPS™ and click "Register Now." Once registered, the F4CP will send you additional program details and a discount code for Parker Seminars.

Parker Seminars Las Vegas is scheduled for January 29-31, 2015 at The Mandalay Bay Hotel & Casino. On January 29th between 1:30-2:30pm, the F4CP will co-sponsor a presentation by its spokesperson, Brigadier General Becky Halstead (ret.), the first female graduate of West Point to achieve the rank of BG. That evening, the F4CP plans to host an honorary reception for General Halstead and reigning Ms. America Stephanie Mills, DC. Dr. Mills has just filmed a TV PSA for the F4CP that will be released soon.

 
Membership Benefit of the Month

November Spotlight: D.C. Directory

DID YOU KNOW that as an F4CP contributor you receive a listing in the nationwide D.C. directory at: www.f4cp.com/findadoctor. This directory is promoted in all new national F4CP material and receiving thousands of visits each month - with growth expected.

Be sure to check your listing by using your F4CP online account (http://www.f4cp.com/signin/) to ensure all information is correct and up-to-date.

Members who contribute $25 per month or more will receive an enhanced listing that includes their personal website, patient testimonials, etc. If you are a contributor at this level, please visit the website and make any additions and changes.

 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC
Brian McAulay DC, PhD
Kray Kibler
Robert Moberg


STAFF
Garrett Cuneo
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!