E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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MAY
2014
 
   
Women's Premier Soccer League Supports Athletic TIPS™

Athletic TIPS™ is pleased to announce its strategic alliance with the Women's Premier Soccer League (WPSL), an independent, highly competitive national league consisting of over 70 teams. This collaborative relationship will enhance connectivity with athletes and coaches and bring Athletic TIPS™ community workshops to WPSL teams nationwide. Additionally, many of the WPSL teams have requested our chiropractic doctors to serve as their team doctor.

Recognized as the largest national women’s soccer league in the world, registering exclusively female athletes between the ages of 18 and 43, WPSL teams have included many former and current National Team players:

  • Shannon Boxx (USWNT)
  • Rachel Buelher (USWNT)
  • Brandi Chastain (USWNT)
  • Joy Fawcett (USWNT)
  • Julie Foudy (USWNT)

To learn more about the WPSL, visit: www.wpsl.info

This alliance is only the beginning.

 
Jerry Rice at Palmer Homecoming

The recent homecoming event at Palmer College of Chiropractic, West Campus, hosted Jerry Rice as a special guest during its lunch on May 3, 2014. Following a 20-minute presentation that included Dr. Bill Meeker, Kent Greenawalt and Jerry Rice, complimentary photos were available for F4CP members.

Nearly all of those in attendance lined up to take a photo with the NFL hall of famer. To view photos of doctors/students with Rice, click the album below.

PALMER PHOTO ALBUM

In addition to the main session, Jerry Rice also visited with the 40 doctors participating in the Athletic TIPS™ certification seminar, held throughout the day on May 3, 2014. The seminar, which is the second ever, has received raving reviews:

"This seminar is a functional program that is useful in the real world!"

"Great presentation in one day, what a time saver for my life to get this information and skill in one calendar day -- makes it easier to explain concussion, nutrition issues and sports injuries to patients and parents who do not want to believe they have a problem."

To read additional reviews, visit Athletic TIPS™ on Facebook.

 
Future Athletic TIPS™ Seminars

Athletic TIPS™ will hold a select number of certification seminars throughout 2014 in various parts of the country. Below is a list of confirmed events, more details to follow.

  • Annual Convention of the California Chiropractic Association
  • Homecoming of Palmer College of Chiropractic, Davenport Campus
  • National & Winter Convention of the Florida Chiropractic Association
 
CCA to Host TIPS Teaser at Annual Convention

The California Chiropractic Association (CCA) will host its annual convention on May 30-31, 2014 at the Paradise Point Hotel, San Diego, and will include a TIPS Teaser on its program. Dr. Ed Feinberg will lead the 90-minute TIPS Teaser discussing concussion recognition and prevention. Those who attend the teaser will receive credit toward official TIPS certification. To become TIPS-certified, doctors are required to participate in and submit the following:

  • Eight-hour Athletic TIPS™ Certification Seminar
  • Curriculum Vitae (CV)
  • Copy of state license
  • Signed licensing and IP agreement
  • Completion of CDC concussion test for coaches
  • Certificates of insurance: general liability AND professional liability - each with limits no less than $1million/$2million. Also, the Foundation for Chiropractic Progress AND Foundation for Chiropractic Education as "additionally insured" on general liability endorsement.

To learn more about the CCA convention, visit: CCA Convention

 
NEW Membership Benefit - F4CPamplifeied.com

Remember this online address, www.F4CPamplifeied.com, as it will soon host an abundance of F4CP content produced and optimized for sharing via social media. No longer will you have to wait for the F4CP to post content on its social media pages, now, you will have a library of content available for sharing at all times.

This library, scheduled to launch within the next month, will resemble that of Standard Process, currently live HERE.

To learn more about AmpLIFEied and how to effectively utilize this service, the F4CP has arranged for an educational webinar to be held on June 10, 2014 with AmpLIFEied founder, Dr. Jason Deitch. To register for the webinar, CLICK HERE.

AmpLIFEied is designed to be the world’s most social community of people seeking to amplify the message of health. AmpLIFEied provides everyone including healthcare professionals and wellness-oriented facilities from a variety of healthcare disciplines with great content to share with friends, fans, patients, clients and members across all social networks.

 
Vendor Spotlight: Dee Cee® Laboratories

The F4CP is pleased to spotlight its supporter, Dee Cee® Laboratories, which in 2013 committed to a five-year pledge of $100,000.

Established in 1962, Dee Cee® began with a mission to help people achieve a healthier life through quality nutritional products. Today, the organization manufactures hundreds of high-quality dietary supplements using good manufacturing procedures (GMP's) in its own state-of the art manufacturing facility.

The F4CP encourages you to support its supporters. Review the latest partnership ad below, which appeared in recent issues of Dynamic Chiropractic and Chiropractic Economics.

Partnership Ad

 
F4CP Receives Tremendous Support in May

The last 30 days have been very successful from a fundraising standpoint. Please find a list of the latest activities below.

The Florida Chiropractic Association increased its monthly contribution to the F4CP from $2,500 to $2,600. They are, once again, the highest monthly contributors among associations. Already, they were the highest cumulative contributor among associations with total contributions equaling $182,000.

Palmer College of Chiropractic renewed its annual support of $20,000, making its annual contribution the highest among chiropractic colleges.

Biotics Research Corporation renewed its annual contribution of $25,000.

Multi Radiance Medical fulfilled its pledge of $15,000 for 2014, bringing its total contribution to $45,000.

Nebraska Chiropractic Physicians Association renewed its annual contribution of $10,000, bringing its total contribution to $30,000.

National University of Health Sciences renewed its annual contribution of $6,000.

Tennessee Chiropractic Association continued its annual contribution of $5,000, bringing its total contribution to 18,000.

The American Chiropractor (TAC) renewed its annual contribution of $6,000. In addition to monetary support, TAC, Dynamic Chiropractic and Chiropractic Economics provide complimentary media coverage to the F4CP.

The F4CP also received significant contributions from the following:

  • Oregon Chiropractic Association
  • Standard Process of Southwest
  • Standard Process of Kansas
  • Northwest University of Health Sciences
  • D'Youville Chiropractic College
 
Forbes and USA Today Publish Negative Articles

Recently, much attention has surrounded the negative articles that appeared on a Forbes blog and in USA Today, which focused on the amount of money being paid to doctors of chiropractic through Medicare. The F4CP did not respond to the Forbes blog, since bloggers receive additional compensation based on the attention their articles receive. The F4CP did, however, respond to the story in USA Today. Please read the response submitted below:

Dear Editor:

In reading, "Some chiropractors making big Medicare-paid adjustments," featured in your April 29, 2014 issue, I was not surprised by the attention to this particular case, as a number of news stories have surfaced following the availability of the 2012 Medicare expenditure data exposing the astronomical earnings of providers.

"It is absolutely appropriate that any earner in any field that is well above the norm, in terms of income, is subjected to closer evaluation," comments Gerard W. Clum, D.C., spokesperson, Foundation for Chiropractic Progress. "Any high-end earner should be prepared to defend their procedures especially when they deviate from the average."

The interesting part of the report on Medicare-related income earned by chiropractors is the low cost of care provided by chiropractors. Dr. Clum adds, "The Medicare system is getting an exceptional healthcare buy from the chiropractor. When you consider the replacement costs if chiropractic care was not available to the millions of consumers receiving these services you would be stunned. My estimate is $500 million spent on chiropractic care replaces $2 billion spent on other forms of care, such as office visits, medications, therapy, hospitalizations and surgeries."

Any healthcare provider who abuses the system should be excluded from it. There is no discussion about it. Similarly, any provider that can work efficiently and effectively within the system providing needed care in an appropriate manner should be free to earn an income commensurate with the effort. Success as a by-product of providing effective healthcare at a reasonable fee should be upheld as a model of accomplishment.

Kent S. Greenawalt
Chairman, Foundation for Chiropractic Progress

To counter the negative comments published on the Forbes blog, the F4CP is recommending doctors attempt to become Forbes bloggers. The process can be demanding, but if persistent, may be worthwhile. Below is a blog post that shares a few helpful tips from a blogger whose work was previously published by Forbes.

How I Got Published on Forbes.com - and How You Can Too

 
Messages from Beach Boys' Star Mike Love and Others

On a regular basis, the F4CP distributes print advertorials and social syndications to over 10,000 news and social media outlets nationwide. NewsUSA manages distribution of these stories and guarantees each story to receive a minimum number of placements -- 1,000 for advertorials and between 90-140 placements for syndications. Examples of social media sites that post F4CP stories are: Pinterest, Flickr, StumbleUpon, Reddit, Twitter, Diggit and FriendFeed, along with countless health-related blogs.

Several months after the stories are distributed, NewsUSA delivers the F4CP with coverage reports that detail all media placements.

A favorite story of the F4CP is one which features Beach Boys' singer, Mike Love. Please read the advertorial and syndication below.

Mike Love Mike Love

The latest stories were supported by a grant from National Board of Chiropractic Examiners and focused on encouraging a career in chiropractic. Please read the stories and review its early coverage report below.

NBCE
Coverage Report
 
New Ads for F4CP Members

In earlier communications, the F4CP has mentioned it was in the process of developing new, more aggressive ads that encourage more individuals to seek chiropractic care. Utilizing input from several focus groups in New Jersey and California, the F4CP has developed 10 brand new ads.

Today, the F4CP is pleased to share that several vendors - Dynamic Chiropractic, ChiroTouch and Standard Process -- have also joined in this effort, developing more ads to be included within the new collection offered to members.

Please see a few examples of the ads below.

Sources Drivers Seat Desk Job Pain Campaign
These ads have been provided to the F4CP by Dynamic Chiropractic.

Please read future F4CP e-newsletters for more information about new ads.

 
Doctor Uses F4CP Ad in Local Community

F4CP members receive access and permission to use all marketing material produced by the F4CP. Please consider using these resourceful materials.

Below is an example of the new F4CP pregnancy ad, which was slightly modified and placed by Dr. Mike Flynn in a magazine in his community.

Flynn Ad

 
Membership Directory

To assist consumers in seeking chiropractic care, the F4CP is finalizing an online membership directory that will launch at the end of the month and be promoted in its national print and social media campaign. The directory will include a list of all F4CP supporters. Those contributing $25 and above will receive an enhanced listing that includes a complete profile page, featuring contact information, office photos, testimonials, awards and more.

Monitor the F4CP Facebook for details related to the new directory.

 
Recommend One

A recent survey by Chiropractic Economics asked a series of questions regarding the professions’ opinion on recommending chiropractic as a career to patients, family and friends.

The survey communicated the following:

  • 67.9 percent of respondents indicated that they occasionally recommend chiropractic as a career to patients and friends
  • 42.2 percent of respondents indicated they recommend chiropractic as a career to patients, family and friends
  • 69 percent of respondents indicated that the profession would benefit from media activities, chiropractic colleges and fellow doctors encouraging a career in chiropractic
  • 72 percent of respondents indicated that they would recommend a school other than their chiropractic alma mater

Think about this...If only 5 percent of the doctors who indicated an interest in referring someone to a career in chiropractic were motivated to do so, it would mean more than 1,500 new potential chiropractic students.

Recommend One is an initiative that focuses on making this happen. The F4CP will work with chiropractic colleges, vendors and associations in an effort to make this initiative successful. If you are a doctor and are interested in supporting the new program, please contact Lauren Kennedy at lkennedy@cpronline.com. For additional information, please look to future e-newsletters

 
Membership Benefit of the Month

May Spotlight: Webinar

DID YOU KNOW as an F4CP contributor, you receive complimentary registration and access to all webinars? The F4CP has hosted countless webinars covering topics such as marketing, social media, leadership and sports chiropractic. To view and download past F4CP webinars, please create an account at: Sign Up Online.

NEW WEBINAR: In honor of the new F4CP partnership with AmpLIFEied, a webinar on social media, and utilizing the tools available through the F4CP, will be held in the upcoming weeks. Be sure to review the information below about the anticipated program. For questions, contact Lauren Kennedy at: LKennedy@cpronline.com.

Using Social Media to Amplify Your Message
Date: June 10, 2013
Time: 2 PM ET

Register: ONLINE TODAY

 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
William Meeker DC
Lance Cohen DC
Greg Harris
Michele Maiers DC
Brian McAulay DC


STAFF
Garrett Cuneo
Lauren Kennedy
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!