Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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Membership Benefit of the Month

October Spotlight:
Brand New Champion Ad Features General Becky Halstead

DID YOU KNOW as an F4CP contributor, you are able to utilize and personalize all marketing material at no additional cost? Just recently, the F4CP updated one of its champion ads to better serve supporting doctors. The new ad replaces the photo of the champion's chiropractor with a blank box ideal for placement of an individual's contact information. The first ad to be updated with this fresh format is one that features Brigadier General Becky Halstead (ret.). Please find the new ad below, as well as an example of what it will appear as once personalized.

Becky Blank


All champion ads and marketing material can be accessed online at www.F4CP.com. Members will need to create a personal account prior to downloading material. For questions related to membership benefits, please contact Kristen Arthurs at: Kristen@Foundation4cp.com.

NEW Educational Newsletters

The F4CP has completed the sixth issue of its educational newsletter series designed for state legislators and/or prospective patients. Each issue contains several F4CP press releases, print advertorials and advertisements, which communicate pertinent information about the chiropractic profession. Newsletters are not time sensitive and can be personalized to include contact information and a brief update of the state association and/or individual doctor. F4CP requests the opportunity to review all added editorial content prior to use.

The F4CP plans to distribute the entire educational series at COCSA, scheduled November 6-10, in Seattle, WA. Please find several issues of the newsletter below. If interested in reading additional issues, please visit: F4CP Educational Newsletters.

Newsletter 1

Newsletter 2

Three Ads Appear in ONE Week!

Earlier this month, while the F4CP attended several chiropractic functions, three of its ads appeared in The Wall Street Journal and USA Today. Please see the ads and run dates below.




September 30, 2013
The Wall Street Journal (page C5)

October 1, 2013
The Wall Street Journal (page C11)

October 1, 2013
USA Today
(page 9A)

F4CP Distributes Several New Press Releases

The F4CP has recently distributed several new press releases nationwide that highlight the value and role of chiropractic care. Below provides a list of new releases, along with a link to read each piece in its entirety. The F4CP encourages you to share these press releases online via social media and with patients.

For additional press releases, visit: www.f4cp.com/press-releases.php.

F4CP Appears at FIVE Major Chiropractic Conventions

During the last week of September and first week of October, the F4CP attended, presented and exhibited at five prominent meetings. Please find additional details about each meeting below.

  • ACA Sports Council Symposium: Lauren Kennedy attended, exhibited and presented the Athletic TIPS video to the symposium, which occurred September 27-29. Leadership of the Sports Council were impressed with the program and made the decision to partner with the F4CP in an effort to further develop and promote Athletic TIPS. In addition to receiving positive feedback, several opportunities for new champion ads were presented. As new ads are developed, the F4CP will share them online and in its promotions.
  • Michigan Association of Chiropractors Fall Convention: During the opening session of the MAC Fall Convention, all 600 attendees had a chance to view F4CP public service announcements (which aired as they entered), as well as listen to the positive chiropractic experience of F4CP spokesperson, Linda Cohn, recognized sportscaster. Following the 30-minute presentation, attendees were able to take photos with Ms. Cohn and visit the F4CP booth, manned by Lauren Kennedy. The F4CP would like to extend a special thanks to the MAC executive director, Kris Dowell, and her staff who offered significant support throughout the weekend.
  • Unified Virginia Chiropractic Association Fall Convention: Sponsored by the F4CP, Dr. Gerry Clum presented information about the F4CP and its employer outreach program to the association's attendees. Dr. Clum was joined at the event by Dr. Jay Greenstein, an F4CP supporter, who helped promote the activities of the F4CP throughout the weekend. Special thanks to executive director, Julie Warner Conner, and the UVCA staff who manned the F4CP booth.
  • Ohio State Chiropractic Association Annual Convention: Special thanks to F4CP emissary, Dr. Jeff Fedorka, who served as the F4CP representative at the OSCA event. During the three-day event, Dr. Fedorka helped to man the F4CP booth, presented to the OSCA Board of Directors and promoted F4CP membership. In addition to Dr. Fedorka's efforts, OSCA played the F4CP public service announcements several times throughout the weekend.
  • Pennsylvania Chiropractic Association Annual Convention: Gary Cuneo joined F4CP emissary, Dr. Louis D'Amico, and his wife at the recent PCA event in Pittsburg, PA. The D'Amico's were particularly helpful. Not only did they purchase four tickets to an upcoming professional hockey game, which were raffled off to new F4CP contributors, but also manned the booth the entire weekend. Dr. D'Amico was also granted an opportunity to present to the PCA Board of Directors, which was very well received. Please see below a photo of the PCA President presenting Dr. D'Amico with a donation to the F4CP.


F4CP Prepares for Parker Seminars 2014

Get excited! Although planning is still underway for next year's Parker Seminars, scheduled January 9-11, 2014, at the Rio All-Suite Hotel & Casino in Las Vegas, the F4CP is pleased to share some of its scheduled activities. Please find more details below.

  • Dillard's Boutique: The F4CP and Dillard's will provide the ultimate "VIP" experience to attendees with an on-site boutique that will offer an assortment of retail items for purchase, as well as professional styling and beauty consultations. Throughout the weekend, boutique visitors will have numerous opportunities to participate in promotional activities and win prizes, such as a shopping spree. The near-by Dillard's store at Fashion Show Mall will also contribute to the experience by hosting bonus in-store activities.
  • All-Star General Session: Scheduled to present on Thursday, January 9, 2014, at 2:30-4PM, the F4CP will captivate its audience with the theme: "The Catch!"
    During the first 60 minutes, the greatest CATCH in F4CP history will unfold: a one-hour TIPS Teaser (seminar) will be led by an NFL team doctor. This teaser will provide an overview of Athletic TIPS, discuss the opportunity for doctors of chiropractic to become TIPS-certified to conduct community workshops nationwide and provide attendees with information on how to present locally on concussion recognition and management. TIPS seminars are scheduled to occur several times in 2014 and will run eight-hours. Those in attendance of the TIPS Teaser will receive a 15 percent savings on certification.
    Following the TIPS Teaser, attendees will have a Super Bowl experience with Dwight Clark, the San Francisco 49er credited with one of the greatest CATCHES in the NFL. Clark, now a sports broadcaster, has a unique place in football history - and he is a chiropractic patient and advocates for the profession.

Through the activities of the F4CP, attendees can expect to learn techniques to build personal and professional success. Additionally, F4CP spokesperson, General Becky Halstead (ret.), will release her new book which mentions the value of chiropractic care. For more information about Parker Seminars 2014, visit: 2014 Parker Seminars.

Experts Offer Practice Management Tips

As promised, the F4CP will begin to include a special section that highlights practice management tips provided by experts on the F4CP Board and within the chiropractic profession. The F4CP trusts these tips will be helpful for the development and improvement of practices. This month's tips are provided from F4CP board member, Dr. Mickey Burt, executive director for alumni, Palmer College of Chiropractic.

Mickey "Over the years, I have found that developing a referral relationship with other healthcare practitioners is as easy as a meet and greet luncheon, as a first step. Following that, plan to make your second meeting a visit to their office, and third a meeting at your office. Once you've done all of that, you can then start the process of periodically sending them articles of interest with a chiropractic connection. You'll be surprised how open they'll be in learning more chiropractic, and what you do."

"Whenever talking to someone about chiropractic, I love to talk about the benefits of regular chiropractic care. The study I refer to many times is the AMI study by Dr. Richard Sarnat, MD. This study is published in poster format by the F4CP, and I hang it in my office. It states that those who go to chiropractors have 60 percent fewer hospital visits, 58 percent fewer days spent in the hospital, 62 percent fewer outpatient procedures and 85 percent lower pharmaceutical costs. It's impressive, and resonates well with my patients. Thank you F4CP for giving me the tools I need to educate my patients."

To view the poster mentioned by Dr. Burt, click here. As an F4CP member at the $25/month level, this poster among others are available complimentary.

F4CP Thanks Recent Supporters

The F4CP has received recent, significant support from the following organizations:

  • National University of Health Sciences
  • Northwestern Health Sciences University
  • Pennsylvania Chiropractic Association

The F4CP appreciates the continued support and efforts of all of its supportive partners. To view a list of partners, visit: www.F4CP.com.

First Look at Athletic TIPS Website

The F4CP is making progress on the new design of its Athletic TIPS Website. Expected to reach completion within the next few months, please view the preliminary design below. Enjoy!


F4CP Promotion in Production

Each month, the F4CP produces new public service announcements, print advertorials and social syndications. Please find details related to recent activity below.

  • TV public service announcement filmed with Linda Cohn, recognized sportscaster, at the MAC Fall Convention. The 60-second video details Ms. Cohn's successful experience and unique connection with chiropractic care.
  • Print advertorials and social syndications are being produced on the topics of cheerleading and the role of chiropractic in optimizing health and performance, as well as chiropractic as a profession and the truth behind its substantial growth within the next decade.

The F4CP expects the new material to be completed within the next month, and will promote all online and in upcoming newsletters. Stay informed, as these new items will be available to all members for personalization and use.

Students Represent F4CP

The F4CP is excited to share that it has representatives at the majority of chiropractic colleges nationwide. These individuals work closely with the F4CP staff and several board members, and help to promote all F4CP activities and recruit new members on campus. Please find a list of representatives below:

  • Northwestern Health Sciences University: Andy Stuttgen; Madeline Gail
  • Palmer College of Chiropractic, Florida: Annabelle Mac Auley
  • Southern California University of Health Sciences: Caitlin Donovan
  • Parker University: Cash McMeans
  • Parker University: Lauren Crane; Cash McMeans
  • Palmer College of Chiropractic, West: Gregory Shepard
  • Logan University: Jeffery Pammer
  • National University of Health Sciences: Jessica Flynn
  • University of Western States: Josh Konynenbelt
  • Cleveland Chiropractic College: Michael Brucks
  • University of Bridgeport College of Chiropractic: Chuck LeBlanc
  • Texas Chiropractic College: Jen Gardner McMorris; Matt Smith

If you are a current chiropractic student that is interested in becoming an F4CP representative, please contact Erin Cleary student chair at escleary14@gmail.com.

Focus Groups to Determine Direction of New Ads

The F4CP will develop a new set of advertisements that target particular conditions that may prompt a visit to a doctor of chiropractic by a prospective patient, as well as elements of the Identity Statement released by Palmer College of Chiropractic. The production of these ads was initiated after several F4CP members requested more ads with an aim to encourage consumers to visit a chiropractic office. Prior to selecting the final ads, several focus groups will be arranged this month on the east and west coast.

Once all focus groups have met, the F4CP will analyze the results and determine which ads are most effective. The results will be shared at the next Summit meeting, scheduled for November 7, 2013. The F4CP will feature the final set of ads online at: www.F4CP.com and in future newsletters. For questions, please contact Kristen Arthurs at: Kristen@Foundation4cp.com.

Webinar Series

In honor of the latest F4CP program, Athletic TIPS, a webinar series on sports chiropractic is being carried out through December. This special series is FREE to all interested individuals.

Dr. Spencer Baron, team doctor, Miami Dolphins, and Dr. Alan Sokoloff, team doctor, Baltimore Ravens, are excited to present the brand new sports chiropractic series. If you are interested in learning more about the ins and outs of the industry, be sure to attend the program below.

Part III: Game Day: Survive the Training Room and On The Field
Date: December 3, 2013
Time: 1 PM ET
Register: https://attendee.gotowebinar.com/register/8375711595410520576

  1. Preparation -- What should you do before, during and after?
  2. Communication -- What are the essential forms?
  3. Documentation Techniques -- What are the best methods?
  4. TEAMWORK -- What is its importance on the field?

At the close of each 30-minute program, attendees will be able to pose questions relative to sports chiropractic and personal experiences. The F4CP looks forward to your participation.

For questions about F4CP webinars, contact Lauren Kennedy at: LKennedy@cpronline.com.



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
Earl DeCarli
William Meeker DC
Lance Cohen DC
Greg Harris

Garrett Cuneo
Lauren Kennedy
Kristen Arthurs
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!