Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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The F4CP is excited to debut its fresh e-newsletter format. More details for each story can be read with the click of a link. Be sure not to miss a beat in the world of F4CP! Send the F4CP feedback on its new format via email to Lauren Kennedy at: lkennedy@cpronline.com.
Membership Benefit of the Month

June Spotlight: Membership Value

DID YOU KNOW F4CP contributors get the best deal in town?

As a monthly contributor, not only are you supporting a national campaign, but also receiving authorization to use all F4CP marketing materials for personal marketing efforts and/or reception promotion. While the F4CP does not allow for content to be changed, personal contact information can be added.

So what is the real value of this benefit? Please see a few standard costs below:

  • Press Release Distribution via Business Wire – $750-1000+
  • Production and Distribution of a Public Service Announcement (TV/Radio) - $10,000+
  • Production and Distribution of a Print Advertorial - $10,000+
  • Production of an Advertisement - $200-1000+
  • Professional PR Services - $$$$$+

Please keep in mind costs vary widely and depend on a number of factors, including location, services used and campaign goals.

All F4CP marketing materials can be accessed through your personal F4CP account, which can be created at: www.F4CP.com. If you experience any issues or have any questions, please contact Kristen Arthurs at: Kristen@foundation4cp.com.

One example available to F4CP supporters is the recent press release about a study, "Early Predictors of Lumbar Spine Surgery after Occupational Back Injury: Results from a Prospective Study of Workers in Washington State," which observed reduced odds of surgery for those under age 35, women, Hispanics and those whose first provider was a chiropractor. This release was distributed to over 10,000 news outlets and can be read at: http://www.f4cp.com/pr/2013/1.7.13-spinal-surgery.pdf.

Congress Receives Copies of Doctored

doctorThe Chiropractic Summit sponsored the distribution of the movie of Doctored to each member of Congress. Copies were provided complimentary by the F4CP and delivered to Congress the week of June 10th.

This initiative was prompted by the feedback of Senator Orrin Hatch, who viewed the movie earlier in the year and thought it was terrific and deserved to be watched by other members of Congress.

F4CP Debuts New Series: "Wall of Fame"

In the latest issue of Chiropractic Economics, the new F4CP "Wall of Fame" insert series is featured. The series, which includes four inserts, is designed for doctors to frame in their office. Ideally, participating doctors will begin to establish a wall of fame for their patients. Please find all four inserts below. All other F4CP material can be found at: www.f4cp.com and used for this purpose. Enjoy!


F4CP Exceeds 4,500 Members

Breaking News: The F4CP has increased its total number of individual supporters to over 4,500. This latest surge in membership can be attributed to unprecedented media coverage and efforts of corporate partners, including ChiroTouch and ChiroHealthUSA. The F4CP is eager to accomplish higher levels of success with this new level of support attained.

Exceptional Support Shown by Standard Process

Charlie DuBois, president of Standard Process, who is one of the strongest and earliest supporters of the F4CP, has submitted on behalf of his company a check for $100,000. This latest contribution increases the company's total contributions to over $800,000. Additionally, over 20 of the SP distributors support the F4CP - with a combined contribution of over $30,000. Please find a list of supportive SP distributors below:

  • Standard Process Nutrition Northeast, Inc.
  • Standard Process of Pennsylvania, Inc.
  • Standard Process Southeast, Inc.
  • Standard Process Resources, Inc.
  • Standard Process of North Texas, Inc.
  • Standard Process Nutrition of Southeast Michigan, Inc.
  • Standard Process of Central Texas, Inc.
  • Standard Process NW, Inc.
  • Standard Process of Kansas, Western Missouri, Inc.
  • Standard Process South Inc.
  • Standard Process of North Florida, Inc.
  • Standard Process of North Carolina, Inc.
  • Mid-Atlantic SP Nutritional Resources, Inc.
  • New England Nutritional Services, Inc.
  • Standard Process of South Florida, Inc.
  • Comprehensive Nutrition, Inc.
  • Therapeutic Nutritional Services, Inc.
  • Standard Process of Central Florida, Inc.
  • Standard Process of Ohio, Inc.
F4CP Chairman Kent Greenawalt Receives Special Recognition

At the recent Congress of the World Federation of Chiropractic (WFC) in South Africa, Kent Greenawalt, chairman, F4CP, was recognized with the WFC Honor Award which is the highest praise bestowed by the organization, which represents 90 countries worldwide. It was presented for his work with the F4CP and other activities both nationally and internationally that help to benefit the chiropractic profession.

Significant VA Legislation May Pass

Unless you have worked in Washington D.C., it will be hard for you to completely understand the level of difficulty to pass legislation through Congress. In order to be successful, one needs to pursue an amendment through an existing legislative vehicle. This is the case in an amendment currently being proposed by the chiropractic profession that would phrase in the presence of chiropractic doctors in each of the VA facilities nationwide. The proposal has merit and seems to have gained momentum for passage. Please find details provided by the Chiropractic Summit on this legislation below.

Ensure that our nation's veterans have unimpeded access to chiropractic.

Background: With the recent U.S. Senate Veterans Affairs Committee hearing on S. 422, the committee is poised to soon consider this legislation which directs the Department of Veterans Affairs (VA) to expand the number of sites where the services provided by a Doctor of Chiropractic are available. S. 422, the Chiropractic Care Available to All Veterans Act introduced by Senator Richard Blumenthal (D-CT), mirrors House legislation in calling for the VA to phase in the essential services provided by doctors of chiropractic to all major VA medical facilities over the next several years. Why is this important? VA data (Analysis of VA Health Care Utilization Among Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF) Veterans) cite "diseases of Musculoskeletal System/Connective System," as the number one ailment of Iraq/Afghanistan veterans accessing VA treatment.

WHAT YOU NEED TO DO: Contact your Senators via ACA's ChiroVoice Legislative Action Center or the ICA's Adjust the Vote network and urge them to cosponsor S. 422. The more cosponsors we get on S. 422, the greater the likelihood of its success.

Below are current (June 6, 2013) cosponsors of S. 422. These Senators do not need to be contacted.

Sen. Mark Begich (D-AK)

Sen. Sherrod Brown (D-OH)

Sen. Charles Grassley (R-IA)

Sen. Tom Harkin (D-IA)

Sen. Jerry Moran (R-KS)

Sen. Chris Murphy (D-CT)

Sen. Charles Schumer (D-NY)

Sen. Jon Tester (D-MT)

Sen. Sheldon Whitehouse (D-RI)

ACT NOW! A couple mouse clicks of your time is all that is needed to ensure that our brave men and women who have served have the access to the services of a Doctor of Chiropractic; services they need and deserve. Thank you!

Honor Your Loved Ones Today

Featured on the F4CP website, the "In Memory Of…" section honors those individuals in the chiropractic family who have passed on, and who would be very pleased with the progress the profession has achieved, as well as the role the F4CP has played in generating positive press. In order to be honored, contributions are made on the individual's behalf in support of ongoing progress. Also known as a legacy contribution, the F4CP requires a minimum donation of $120 for online recognition.

To view all of those honored, visit: http://www.f4cp.com/in-memory-of.php.

F4CP Works with ACC & NBCE to Develop New Ads

As announced recently, the National Board of Chiropractic Examiners (NBCE) has made a contribution to the F4CP with the request that it be used to help the ACC & NBCE in their efforts to encourage enrollment in chiropractic colleges. The F4CP is working with the ACC and its consultant from Widmeyer Communications, to develop new F4CP ads that will be included in The Wall Street Journal and USA Today placement schedule. Widmeyer Communications was first hired by ACC to initiate a comprehensive PR campaign that encourages enrollment in chiropractic colleges.

F4CP Emissaries at Work

The F4CP emissary program continues to grow, and the F4CP now has representatives in place in the majority of states nationwide. Below are a few notable efforts of F4CP emissaries:

  • Dr. Alan Lovejoy (Missouri) recently exhibited for the F4CP at one of the Missouri State Chiropractors Association's conventions. Additionally, he promoted the F4CP at Logan College Homecoming, June 13-16, 2013.
  • Dr. Sarah Radabaugh (Wyoming) recently promoted the F4CP at the membership meeting of the Wyoming Chiropractic Association’s Convention.
  • Dr. Tom Ivy (South Dakota) recently exhibited at the South Dakota Chiropractors Association’s convention. Additionally, he forwards F4CP champion ads shared with him to his entire email list.
  • Dr. Terri Fair Gambacota (South Carolina) plans to distribute F4CP pledge sheets at her next District meeting.
  • Dr. Leslie Hewitt (California) represented the F4CP at the recent California Chiropractic Association's convention in San Diego, CA.
  • Drs. Spencer Baron (Florida) & Francis Murphy (Texas) represented and presented on behalf of the F4CP at the Florida Chiropractic Association's convention in Boca Raton, FL.
Champions of Chiropractic – Submit a Celebrity Today

The F4CP has come a long way since its first ad featuring Sarah Harding, the 2006 Ms. Fitness USA. Sarah Harding was, at the time, a perfect spokesperson for the F4CP. She was articulate and knew the benefits of chiropractic care first-hand…unfortunately, she was not very well-known.

Today, the F4CP has over 30 celebrity supporters that speak out about the value of chiropractic. The list of celebrities includes NFL greats, Jerry Rice and Aaron Rodgers; Mike Love, lead singer of the Beach Boys; General Becky Halstead; and super model, Carol Alt, to name a few. All of the F4CP celebrity supporters have participated in an F4CP champion ad, which appears twice a month in USA Today and The Wall Street Journal. One important aspect of the champion ads is that it includes the celebrity's treating doctor – allowing the public to put a face to the profession.

NEW CELEBRITIES NEEDED: The F4CP is in search of the nation's most dynamic celebrities and their chiropractors to join its campaign and help increase chiropractic awareness nationwide. Please submit your nominations to Lauren Kennedy at: lkennedy@cpronline.com.

Selected individuals will have the opportunity to be honored at a major upcoming function, as well as featured in an awareness series that includes: national ads, social media and a press release. Participation in a TV PSA will also be considered.

Thank you for your support, the F4CP looks forward to your submissions.

Athletic TIPS (Towards Injury Prevention in Sports)™ - Advisory Board

As announced in earlier newsletters, the F4CP will be launching a new not-for-profit program Athletic TIPS ™. This program will drive expanded awareness and education around the role of multi-disciplinary care in prevention, recognition and treatment of sports-related injuries as well as opportunities for optimized health and performance enhancement. Currently, the F4CP is still in the developmental stages of its new not-for-profit organization, but has been able to confirm several individuals who will participate on its advisory board. Please find a list of members below:

Kevin Anderson
Director of Athletics, University of Maryland

Hirad Bagy, DC
Team Doctor, Washington Nationals (MLB), Redskins (NFL), Capitals (NHL)

Spencer Baron, DC, DACBSP, Chairman
Team Doctor, Miami Dolphins and Florida Marlins

John Booty
Former NFL Player

Linda Cohn
ESPN Sports Anchor

Mary Collings, DC
Athletic Trainer NHL-Dallas

Andre Collins
Director of Former Players, NFL Players Association

Mark Collins
Former Defensive Back, NY Giants/KC Chiefs

Marshall Dahneke
CEO, Performance Health

Jason Dragoo, MD
Orthopaedic Surgery, Stanford University

Doctor, PGA Tour and Champion PGA Tour

Judy L. Frum, RRT, BSN, MBA
Chief Nursing Officer, Memorial Hospital Pembroke

Kenneth Garay, MD, FACS
Chief Medical Officer, Liberty Health

Jay Greenstein, DC, CCSP, TPI CGFI, CKTP, FMS
Team Doctor, Washington Redskin Cheerleaders

Kevin Jardine, DC
CEO, Collaborans

Marie Langford
Executive Director, Maryland State Youth Soccer Association

Mindy Mar, DC, DACBSP
Team Doctor, Charger Cheerleaders

Jessica Mohler, PsyD, MA, CC-AASP
Clinical and Sport Psychologist

Phil Page, PhD, PT, ATC, CSCS
Director of Education, Thera-band®

Stephen Perle, DC, MS, FICC
Co-chair, UBCC Institutional Review Board

Phil Santiago, DC, DACBSP, FICC, FACC
Secretary-General, Fédération Internationale de Chiropratique du Sport (FICS)

Michael Seidner, MD
Women’s Health

Mary Rose Sheehy, MA
Assistant Coach, Roger Williams University

Alan Sokoloff, DC, DACBSP
Team Doctor, Baltimore Ravens

Team Doctor, US National Gymnastics Team

NUHS Coordinator of post-graduate programs, Chair of Education Commission for FICS

What Advertisements Appeared in June

In June, the F4CP continued its aggressive ad schedule, placing ads in The Wall Street Journal and USA Today.

Below is a list of F4CP ads and run dates:

  • June 11: Mike Love; The Wall Street Journal
  • June 17: MD/DC; USA Today



NEW Sports Chiropractic Webinar

Date: Tuesday, August 6, 2013
Time: 1:00 PM EDT

The F4CP has scheduled its next webinar with presenters, Dr. Spencer Baron, team chiropractor for the Miami Dolphins, and Dr. Alan Sokoloff, team chiropractor for the Baltimore Ravens. The session will discuss sports chiropractic, and will provide best practices and exclusive industry tips. Program details have not yet been finalized, but please look to future F4CP promotions for more information.

F4CP to Issue White Paper on Accountable Care Organizations & Chiropractic

The F4CP expects to release on Wednesday, June 26, 2013, a new white paper, "Accountable Care Organizations Optimize Outcomes, Cost Savings and Patient Satisfaction with Chiropractic Care," which highlights the role of doctors of chiropractic to generate better patient outcomes, improve patient satisfaction and lower costs for advanced models, such as Accountable Care Organizations (ACOs) and Patient-Centered Medical Homes (PCMH).

The new report will be available for download. Please look to future F4CP promotions or online at: www.F4CP.com for up-to-date details.



Kent S. Greenawalt

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
Earl DeCarli
William Meeker DC
Lance Cohen DC
Greg Harris

Garrett Cuneo
Lauren Kennedy
Kristen Arthurs
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!