Update on Foundation Activities
This month's issue includes the following items:
NEW RELEASE: 2012 F4CP PR Report
The release of the 2012 PR Report confirms it -- the F4CP positive press campaign has generated over 31 billion positive chiropractic media impressions over 2012. In addition to listing the notable achievements of the F4CP, the report details the many public relations activities – including the distribution of public service announcements to over 6,500 stations, the delivery of bi-monthly press releases and print advertorials to over 10,000 publications nationwide and the posting of new social syndications on popular sites. Furthermore, the report clearly defines a positive media impression - what it is and how it is calculated.
Download the 2012 PR Report today at: Full Report
Fulfilling its primary mission of generating positive press for chiropractic, the F4CP recently issued a press release on a study conducted by a collaboration of prestigious organizations - including Geisel School of Medicine at Dartmouth College, University of Washington School of Public Health, University of Washington School of Medicine, Ohio State University College of Public Health and the Washington State Department of Labor and Industries - which concluded reduced odds of surgery for those under age 35, women, Hispanics and those whose first provider was a chiropractor. In total, 42.7 percent of workers who initially visited a surgeon underwent surgery, in contrast to only 1.5 percent of those who first consulted a chiropractor.
This release was distributed to over 10,000 publications nationwide. Download your copy HERE.
The F4CP encourages you to post this release on your patient
As the NFL season closed and the playoffs began, the F4CP chose to place six ads that included testimonials from some of the greatest NFL players in The Wall Street Journal and USA Today. Please see the F4CP ads placed below:
Beginning in the next few weeks, the F4CP will debut its newest tagline: Chiropractic First, Medicine Second and Surgery Last. This tagline was coined in an effort to promote chiropractic care as the first choice in treatment before aggressive interventions. All new F4CP ads -- which will feature medical doctors and other healthcare providers expressing their positive experiences with chiropractic care – will showcase the new tagline. The first ad to be rolled out will include two doctors who appeared in a very impactful segment of the new film Doctored. Order Doctored DVDs HERE.
Please look to future newsletters or on the F4CP Facebook for the new ads.
In celebration of its 10th anniversary, the F4CP sponsored a major program at the 2013 Parker Seminars in Las Vegas. The overall theme was to bring Champions of Chiropractic (in and outside of the profession) together to express their support of chiropractic and the F4CP.
The 90-minute F4CP program included the following champions:
Following the program, attendees were invited to the exhibit area where they had an opportunity to be photographed with Jerry Rice and meet several of the other attending celebrities.
The celebratory F4CP program kicked off an over-the-top successful fundraising weekend at this year’s Parker Seminars. By the close of Parker, the F4CP had signed up 100 new monthly contributors and brought in major contributions from Biotics Research, ChiroTouch, the Michigan Association of Chiropractors and ChiroOne. The contribution total for the weekend was $198,000 in pledges and vendor donations. The F4CP is beyond grateful for the support of the chiropractic profession and is looking forward to generating some serious positive chiropractic press in 2013.
ChiroTouch Leads the Way…
ChiroTouch submitted its first contribution last year in the amount of $50,000. To date, ChiroTouch has contributed a total of $164,000.
Michigan Association Steps Up to the Challenge
Biotics Research Makes an Impression
ChiroOne Renews its Commitment
With so many celebrities in one place, at one time, the F4CP made sure to make the most of the special opportunity. Following the main Parker program, several of the stars were filmed for an F4CP public service announcement. Below provides a list of stars caught on camera and a glimpse into their personal stories shared.
Mark Collins, former safety and corner in the NFL, played for the NY Giants, Kansas City Chiefs, the Green Bay Packers, and the Seattle Seahawks. While with the Giants, he was a two-time Super Bowl Champion. Collins shared his reliability on chiropractic to help assist with his championship career.
Jerry Rice, NFL all-star wide receiver who won three Super Bowl rings playing for the San Francisco 49ers and an AFC Championship with the Oakland Raiders, discussed how chiropractic helped him to achieve his impressive career records.
Picabo Street, former Olympian and World Championship medalist, talked about how chiropractic saved her career and improved her health - allowing her to compete at high levels.
Becky Halstead, retired U.S. Army brigadier general, worked with Producer Jeff Hays to prepare a new piece specifically directed at veterans that encourages them to consider entering the chiropractic profession. As the military trims down its numbers, veterans will be looking for a new career and chiropractic can be the answer.
Upon completion, the 60 second videos – which will be available to doctors - will be distributed to over 1,000 TV stations nationwide.
As with other events, the F4CP arranged for several media interviews with General Halstead to take place during Parker Seminars. The following media outlets were present:
FOX 5 – KVVU TV: A FOX affiliate covering the Las Vegas area, this station has become one of 85 stations in the U.S. to immediately offer viewers use of a social television network that connects them to an integrated viewing experience featuring extra content with the programs they watch. The filmed segment will be made available on the F4CP site, once received.
Las Vegas Review-Journal: Las Vegas Review-Journal is a daily newspaper written for the residents of Las Vegas. It covers local, regional and national news, business, entertainment, health, food, sports and lifestyle. This piece will be made available on the F4CP site shortly.
For the first time in F4CP history, a major retailer signed on in support of chiropractic. On February 16, 2013, select shoe vendors in 48 Dillard's stores will participate in "Commit to Get Fit: Mind, Body & "Sole." Vendors will donate 10 percent of all proceeds made on this day to the F4CP. To view a complete list of participating stores, click here.
Title: 2013 New Year’s Resolution: Achieve Record Success via Social Media
The F4CP will host "2013 New Year's Resolution: Achieve Record Success via Social Media" on January 29, 2013 at 2:00pm EDT. This event will introduce the F4CP new social media guide, accessible on its recently re-launched Facebook page, aiming to maximize patient utilization by expanding the professional online community.
Guiding the program will be Dr. Jason Deitch, social media expert and founder of Fan Page Generator and Chiro. Social Media Academy, who will address the guide in its entirety, offer insight on advancing social media in order to maximize patient presence within the profession, as well as answer questions following the event.
Participants will particularly become knowledgeable on aspects including:
If you are a chiropractor who wants to magnetize patients to your practice, you cannot miss this event! Prior to attending, be sure to download the new F4CP guide HERE, which will present you with indispensable information about how to efficiently connect with your community.
This program is free to all F4CP monthly contributors. Those who are not yet contributors will need to visit the F4CP pay pal account and donate $20.00 for access. Register today!!
We look forward to your attendance!
January Spotlight: White Papers
DID YOU KNOW that the F4CP has published four white papers pertaining to the cost-effectiveness and clinical efficacy of chiropractic care? These papers are used to communicate the value of chiropractic to employers, top healthcare professionals and other influential figures. Each paper has been distributed to media outlets nationwide and has received substantial coverage. Below is a list of all F4CP papers and corresponding descriptions:
A Safer Approach to Long-term Relief from Back Pain
The Role of Chiropractic Care in the Patient-Centered Medical Home
Optimal Health with Chiropractic Services
For inquiries, please contact Lauren Kennedy at: LKennedy@cpronline.com.
Each month the F4CP will present a new social media tip that provides doctors with a way to build their brand on Facebook. This month, the F4CP would like to point out the impact of star power. If you were one of the doctors that attended Parker Seminars and had your picture taken with Jerry Rice, the F4CP encourages you to share your photo – found on the F4CP Facebook – with all of your fans. The F4CP guarantees you will have success in engaging your audience with this photo. One doctor shared his and received over 30 likes and several shares.
Please visit the F4CP Facebook: www.Facebook.com/FoundationforChiropracticProgress, and become a fan by "liking" our page. All F4CP fans will receive a FREE guidebook to help achieve personal social media success. Enjoy!
The continued growth of the Foundation is dependent upon more doctors getting involved. All of the monthly contributors can be found at the website – click here. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!
The Foundation for Chiropractic Progress