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bullets Update on Foundation Activities

February Newsletter

This month's issue includes the following items:

48 Dillard's to Host Special Day in Support of Chiropractic

Dillard's, one of the largest department stores in the country, is once again lending its support to the F4CP and the chiropractic profession. On Saturday, February 16, 2013, select shoe vendors at 48 department stores in the southwest region of the US will participate in: Commit to Get Fit…Mind, Body, & "Sole." All participating vendors will donate ten percent of the day’s sales to the F4CP. Please find the promotional item distributed by Dillard’s below:

Dillars Ad

Dillard's first partnered with the F4CP at Parker Seminars 2012, in which a fashion show was hosted and a boutique was setup for the duration of the event. As with "Commit to Get Fit," ten percent of all sales generated during Parker were contributed to the F4CP.


To view a complete list of participating stores visit: www.F4CP.com/Dillards

F4CP Debuts Ad Featuring Endorsement of Cardiac Surgeon

Doctored stars - Gary Tarola, D.C. and Raymond Singer, M.D. – are featured in the newest F4CP champion ad publicizing the importance of chiropractic care.

Check out the newest F4CP champion ad, along with others, at: www.F4CP.com.

F4CP Board Appoints Three New Members

The F4CP has recently appointed three prominent individuals to its Board of Directors, increasing the total number of board members to 17. The F4CP is pleased to announce and congratulate the following individuals on their newest appointment:

  • William Meeker, DC, MPH, President of Palmer College of Chiropractic West Campus: Dr. Meeker brings years of experience not only in chiropractic academics, but also in the business arena due to Palmer's longtime involvement with the Silicon business community.
  • Lance Cohen, DC, practicing doctor at Cohen Chiropractic Clinic: Dr. Cohen is a former SACA national legislative chair who interned at the National Naval Medical Hospital in Bethesda, MD under Dr. William Morgan. He was selected as the second chiropractor ever to complete a fellowship in integrative medicine. He will bring the important perspective of a young practitioner.
  • Greg Harris, Vice President for University Advancement, Life University: Dr. Harris is one of the most successful endowment individuals within the chiropractic profession. His experience will greatly benefit the F4CP team.

The following individuals also serve on the F4CP Board of Directors:

  • Kent S. Greenawalt, CEO, Foot Levelers
  • Dwayne Bennett, president, Foot Levelers
  • Dr. Gerard W. Clum, president emeritus, Life West Chiropractic College
  • Don Petersen, president, MPA Media
  • Dr. Mike Flynn, president, WFC and past chairman, ACA board
  • Dr. Tom Klapp, member of Life University Board of Regents
  • Joe Doyle, publisher, Chiropractic Economics
  • Dr. Fabrizio Mancini, president emeritus, Parker University
  • Dr. Mickey Burt, executive director, Palmer Chiropractic College Alumni
  • Dr. Mark Sanna, president, Breakthrough Coaching
  • Dr. Carol Ann Malizia, international speaker and president, GirlsGalsGurus
  • Marshall Dahneke, president & CEO, Performance Health/Hygenic Corp.
  • Charles DuBois, president, Standard Process

Frederick Carrick, DC, PhD Selected as F4CP "Champion of the Year"

New in 2012, the F4CP created an award to honor the one doctor of chiropractic who has generated the most positive press for the chiropractic profession. The first recipient is Dr. Carrick, Distinguished Postgraduate Professor of Clinical Neurology at Logan College of Chiropractic.

Throughout 2012, Dr. Carrick has been responsible for generating countless media coverage due to his impressive treatment of concussions for stars, including NHL standout, Sidney Crosby.

Below are a few of the pieces that highlight Dr. Carrick’s work:

F4CP Assists Profession’s Lobbying Efforts in Washington D.C.

During the second week of March, the chiropractic profession will converge in Washington D.C. to lobby on chiropractic issues. The following week, the research and education community of the profession will host a separate meeting in Washington D.C. During the eight day period in mid-March, the F4CP will use its media muscle to increase the professions visibility. It will place its four monthly placements in The Wall Street Journal and USA Today, along with a placement in Roll Call, the niche publication read by many members of Congress.

Below is a tentative schedule of the ads and run dates:

March 6th: Jerry Rice Ad; Roll Call

March 7th: New DC/MD Ad; The Wall Street Journal

March 8th: General Halstead Champion Ad; The Wall Street Journal

March 13th: Linda Cohn Champion Ad; USA Today

March 14th: New Super Bowl Ad; USA Today

In 2011 while the Obama Plan was moving through the House of Representatives and US Senate, the F4CP was very active in placing pro-chiropractic ads in the major newspapers popular amongst members of Congress. Included in the media blitz was: Washington Post, USA Today, The Wall Street Journal, POLITICO, Roll Call and others. Purchasing of the F4CP ads during this time valued over $1 million dollars.

ChiroTouch Continues to Impress – Thank You!

ChiroTouch has been an active supporter of the F4CP during 2012 and 2013. Last month, it was reported that ChiroTouch contributed an additional $114K, this month the F4CP is happy to announce a total of over 400 new members have pledged F4CP due to the efforts of ChiroTouch.

A special thanks to Robert Moberg, president of ChiroTouch, and Angela Warman, director of business development, for their continued efforts and support of the F4CP.

Join the TIPS Team at ACA's 2nd Annual Educational Symposium

In the past month, the TIPS team has been pushing forward with regards to finalizing its multi-professional advisory board, selecting a web company and producing relative programs. Each month, the F4CP will provide an update regarding TIPS progression.

The next big thing for TIPS will be its participation at ACA's 2nd Annual Educational Symposium. Please find more details about the program below.

March 8, 2013 – 5:00 PM: E1. Chiropractic:
Changing the Face of Sports Performance

Chiropractic has now become more popular than ever among athletes at all levels: youth, college and professional. Get motivated by of the biggest names in chiropractic sports and hear some of the exciting events occurring throughout the world.

Joining the MC of the evening, Dr. Phil Santiago, will be the TIPS team – John Booty, former NFL athlete; Spencer Baron, team chiropractor of the Miami Dolphins; Alan Sokoloff, team chiropractor of the Baltimore Ravens; Jay Greenstein, chiropractor of the Washington Redskin Cheerleaders; and Hirad Bagy, team chiropractor of all pro-sports out of Washington D.C. – who will all participate in a panel discussion about sports chiropractic.

The panel will include a Q&A forum, along with plenty of multimedia to engage the crowd. The F4CP looks forward to your attendance!!

Reminder: Download the 2012 F4CP PR Report

If you missed it last month, the 2012 F4CP PR Report has been released. Please download your copy today at: http://www.f4cp.com/goals-reports.php.

In total, the F4CP positive press campaign generated
over 31 billion positive chiropractic media impressions in 2012.

NEW TV Public Service Announcements Scheduled

In addition to the TV PSAs filmed at Parker - with NFL stars, Jerry Rice and Mark Collins, and Olympian Picabo Street - the F4CP has scheduled filming arrangements for several more TV PSAs.

Below provides a list of additional stars that will be caught on camera to share their personal chiropractic story:

  • Nancy Lieberman: Also known as "Lady Magic," Lieberman is a true pioneer in women's sports. Her extensive resume includes: WNBA player, coach, general manager, broadcaster for ABC, NBC and ESPN, motivational speaker, author and the first female coach of a men's team under the NBA umbrella. Nancy will appear in a TV PSA that highlights her positive experience with chiropractic after involvement in a horrific auto accident.
  • Shea Vaughn: Shea Vaughn is a national wellness and fitness expert, master trainer and presenter, author and a recognized spokeswoman for helping others create individual and business well-being. Shea is also the founder of SheaNetics®, a doctor endorsed revolutionary lifestyle practice. Shea has been featured on countless major network morning and daytime TV shows. Shea will appear in a TV PSA that discusses the importance of chiropractic care as a fundamental component of wellness plans.
  • Alan Sokoloff, DC: Dr. Sokoloff is the reigning Super Bowl Champions – Baltimore Ravens – team chiropractor. He will appear with one of his longtime patients, Naomi Morgan, in a TV PSA that emphasizes the importance of chiropractic as a first choice for back pain.

Sokoloff Photo

Upon completion the 60 second videos – which will be available to doctors - will be distributed to over 1,000 TV stations nationwide.

F4CP Announces New Student Chair

The F4CP is thrilled to announce that Erin Cleary, a student at Texas Chiropractic College, will officially serve as the new chair of the student F4CP chapter. The F4CP is looking forward to working with Erin to further engage chiropractic students nationwide.

To send her a congratulatory note or an inquiry, contact her at: clearyes@aol.com.

Membership Benefit of the Month

February Spotlight: Webinars

DID YOU KNOW that the F4CP has hosted several educational webinars in the past year covering topics, such as leadership, practice management, ethics, marketing and social media? As an F4CP contributor these webinars are available to you at no cost. To access any of past F4CP webinars, please create and login to your personalized account on: www.F4CP.com.

For a schedule of upcoming webinars, please monitor the F4CP e-newsletter.

For inquiries, please contact Lauren Kennedy at: LKennedy@cpronline.com.

Achieving Social Media Success

Each month the F4CP will present a new social media tip that provides doctors with a way to build their brand on Facebook. This month, the F4CP would like to point out the impact of its champion ads online. On January 24th, the F4CP announced that its champion ad featuring NFL star, Reggie Bush, and Dr. Spencer Baron appeared on page 7A of USA Today. This post was shared 53 times and received many more "likes" and comments. The F4CP champion ads are a perfect way to inform your Facebook community of the benefits of chiropractic!

If you are not already a fan, please visit: www.Facebook.com/FoundationforChiropracticProgress to "like" our page. All F4CP fans will receive a FREE guidebook to help achieve personal social media success. Enjoy!

The continued growth of the Foundation is dependent upon more doctors getting involved. All of the monthly contributors can be found at the website – click here. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!

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The Foundation for Chiropractic Progress
P.O. Box 560
Carmichael, CA  95609-0560

Toll Free: 866-901-F4CP (3427)
Phone: 703-868-2420

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