E-NEWSLETTER FROM THE F4CP  |  FOUNDATION FOR CHIROPRACTIC PROGRESS
Foundation for Chiropractic Progress
Foundation for Chiropractic Progress
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AUGUST
2013
 
   

The F4CP is excited to debut its fresh e-newsletter format. More details for each story can be read with the click of a link. Be sure not to miss a beat in the world of F4CP! Send the F4CP feedback on its new format via email to Lauren Kennedy at: lkennedy@cpronline.com.
 
Membership Benefit of the Month

August Spotlight: Webinars

DID YOU KNOW as an F4CP contributor, you receive complimentary registration and access to all webinars? The F4CP has hosted countless webinars covering topics, such as marketing, social media, leadership and sports chiropractic. To view and download past F4CP webinars, please create an account at:http://www.f4cp.com/sign_up.php.

NEW WEBINAR SERIES: In honor of the new F4CP program, Athletic TIPS, a webinar series on sports chiropractic is being carried out between now and December. This special series is FREE to all interested individuals. Be sure to review the information below about the remaining two of three programs. For questions, contact Lauren Kennedy at: LKennedy@cpronline.com.

Part II: FOUR Habits of a Super Satisfied Sports DC
Date: October 1, 2013
Time: 1 PM ET

Presenters: Dr. Spencer Baron and Dr. Alan Sokoloff
Register: https://attendee.gotowebinar.com/register/399982890383858944

  1. Payment -- How much should you charge an athlete?
  2. Time -- How much time is required per athlete?
  3. Treatment techniques and parameters -- What are the best?
  4. Communication and documentation -- What are the best forms for the athlete, trainer, coach and MD?

Part III: Game Day: Survive the Training Room And On The Field
Date: December 3, 2013
Time: 1 PM ET
Presenters: Dr. Spencer Baron and Dr. Alan Sokoloff
Register: https://attendee.gotowebinar.com/register/8375711595410520576

  1. Preparation -- What should you do before, during and after?
  2. Communication -- What are the essentials forms?
  3. Documentation Techniques -- What are the best methods?
  4. TEAMWORK -- What is its importance on the field?

At the close of each 45-minute program, attendees will be able to pose questions relative to sports chiropractic and personal experiences. The F4CP looks forward to your participation.

 
F4CP Debuts Athletic TIPS™ to Chiropractic Profession

The Foundation for Chiropractic Progress (F4CP) is pleased to debut to the chiropractic profession -- prior to public launch in late 2013 -- its new program, Athletic TIPS: Toward Injury Prevention in Sports(TIPS). Drawing upon input from a multi-disciplinary, blue ribbon advisory board, TIPS serves student and amateur athletes by providing educational resources, such as workshops presented exclusively by TIPS-certified doctors of chiropractic (D.C.s), to coaches, trainers, educators and parents in communities nationwide.

"TIPS focuses on the recognition, treatment and prevention of sports-related injuries, as well as general health and performance enhancement," states Spencer Baron, D.C., chairman, TIPS advisory board and team chiropractor, Miami Dolphins. "A cornerstone of the program is its parent/coach workshops, which utilize and depend upon the expertise and engagement of doctors of chiropractic nationwide. In 2014, TIPS will begin to offer certification courses to train D.C.s on guidelines for conducting workshops."

In anticipation of high interest in the TIPS certification courses, introductory presentations will be made at the following functions:

  • Life Chiropractic College West (The Wave): August 1-3, 2013
  • Palmer Davenport Homecoming: August 8-10, 2013
  • Florida Chiropractic Association’s National Convention & Expo: August 22-25, 2013
  • Congress of Chiropractic State Associations (COCSA): November 7-10, 2013

"Attendees will learn the importance of TIPS and its mission, as well as how to capitalize on this program for individual practice growth," adds Dr. Baron, who notes that the workshops will be most significant since they present an opportunity to better serve and connect with local communities. "TIPS is an innovative approach to sports healthcare, and a guaranteed game-changer for athletes and doctors of chiropractic nationwide."

To view a list of TIPS advisory board members -- which includes athletic directors, NFL affiliates, former athletes, chiropractic doctors and other sports/healthcare professionals -- click here. To learn more, contact Lauren Kennedy at: LKennedy@cpronline.com.

 
Success at Life West and Palmer Davenport Homecomings

The first two weeks of August presented the F4CP with an opportunity to unveil Athletic TIPS at two well-attended college homecomings.

During August 1-3, 2013, the homecoming of Life Chiropractic College West drew a crowd of over 1,500 doctors and students, who came to enjoy the countless chiropractic speakers included on the program. Joining the roster of speakers was Dr. Gerry Clum, president emeritus of Life West, who discussed the state of the profession and what is necessary to thrive in the modern environment. Additionally, he devoted nearly 20 minutes to discuss Athletic TIPS and how it will be beneficial to doctors of chiropractic. Following his presentation, all of the over 800 attending doctors received a TIPS pledge sheet.

The following weekend, the F4CP attended the homecoming of Palmer College of Chiropractic, in Davenport, IA. Dr. Spencer Baron, team doctor for the Miami Dolphins and chairman of the Athletic TIPS advisory board, presented on behalf of the F4CP. His program was two hours in length and focused primarily on sports chiropractic. Throughout his presentation, he shared several stories about treating high-profile professional athletes, along with advice on how to get actively involved through Athletic TIPS. In addition to the excellent presentation made by Dr. Baron, the F4CP was provided complimentary exhibit space and an opportunity to address the Palmer Alumni Advisory Board.

The F4CP could not be happier with its initial presentations about Athletic TIPS and looks forward to similar success at the remaining functions.

 
F4CP Presence at FCA -- Foundation Friday; Booth #38

One of the best attended chiropractic conventions in the country is the Florida Chiropractic Association’s (FCA) annual conference, which takes place each August at the Peabody Hotel in Orlando, FL. This year, the event is scheduled for August 22-25, 2013 and is expected to attract over 2,000 doctors. Having been a long-time and strong supporter of the F4CP, the FCA has provided several opportunities for the F4CP to promote its latest activities, such as Athletic TIPS.

In honor of Athletic TIPS, F4CP will sponsor a full day of continuing education programs that focus on sports chiropractic – presented by Athletic TIPS representatives, Drs. Spencer Baron, Alan Sokoloff and Jay Greenstein. All of the programs will discuss aspects of the treatment of athletes, as well as special tips to ensure success.

Promoted by the FCA as "Foundation Friday," with a total offering of 12 hours in continuing education, the day will include the following programs:

  1. 8:00-9:40 AM (Celebration 3-4) -- Secrets of the Game: Raise the Bar-Lower the Risk; Spencer Baron, DC, Miami Dolphins
  2. 10:20-12:00 PM (Celebration 3-4) -- Cutting Edge Research on the Evaluation and Management of Concussion; Spencer Baron, DC, Miami Dolphins
  3. 1:00-2:40 PM (Celebration 3-4) -- Developing and Maintaining a Sports Chiropractic Practice; Alan Sokoloff, DC, Baltimore Ravens
  4. 3:20-5:00 PM (Celebration 3-4) -- Evidence-informed Injury Prevention and Performance Enhancements through Rehab; Jay Greenstein, DC, Washington Redskins Cheerleaders

The F4CP will also be involved in the following activities:

  1. Doctored: The documentary will be shown on Saturday night and co-sponsored by the F4CP and FCA.
  2. Athletic TIPS Talk: The F4CP will provide special briefings to vendors/state associations about how the new program will impact the profession. It is tentatively scheduled for Friday at 11AM and Saturday at 9 AM, more news to follow.

For a complete FCA schedule, click here. To learn more information about the F4CP/TIPS and/or to speak with a representative at the FCA conference, visit booth #38.

 
Rutgers University Reviews F4CP Press Coverage

The F4CP has retained the services of Professor Michael Katehakis, department chair and professor of Management Science & Information Systems at Rutgers Business School, to analyze its generated media impressions - which were 31 billion in 2012. Thus far, Professor Katehakis has provided a report that identifies the exact demographics of the F4CP audience. He is expected to provide a list of specific locations where promotion has penetrated in the near future.

Please find the results of the report below:

Age: 35-54

Race: 80% Caucasian

Gender:

Income:

53% Males
47% Women

30% $75-100,000
25% $100-150,000
15% $150,000+

 
Supportive Article Published in Transitions Magazine

If you are an alumnus of the New York Chiropractic College, be sure to read the July/August issue of Transitions, a publication of the college. Within the new issue is an impressive article, "The Educated Patient," which details the successes of the F4CP positive press campaign. The F4CP is greatly appreciative of the supportive article and has posted the article online at: http://www.f4cp.com/files/educated-patient-073113.pdf. Enjoy!

 
New Emissary Program Continues to Shine

The F4CP emissary program continues to be a major awareness driver nationwide. Please find a list of standout emissaries and their actions below:

  • Dr. Rick Cole – Tennessee: Exhibiting on behalf of the F4CP at the Tennessee Chiropractic Association Convention and speaking to the TCA Board of Directors
  • Dr. Louis D'Amico -- Pennsylvania: Presented information about the F4CP to local doctors and will present to the state association at its fall program
  • Dr. Terry Schroeder – California: Plans to distribute a letter of support to his extended family, which includes over 70 doctors of chiropractic
  • Dr. Sarah Radabaugh – Wyoming: Presented to the Wyoming Chiropractic Association
  • Dr. Tom Ivey -- South Dakota: Maintains communications with an extensive list of doctors and continually provides information about the F4CP
 
Partnership Ad in Chiropractic Economics

The August 5, 2013 issue of Chiropractic Economics, which will be distributed at the upcoming FCA convention, includes within it the F4CP partnership ad. This ad includes the logos of all major F4CP supporters, including vendors, state associations and colleges. The partnership ad is placed several times throughout the year in both Chiropractic Economics and Dynamic Chiropractic. To view the latest F4CP partnership ad, see below.

example

 
URAC Pilot Program Still Underway

Following the release of the F4CP white paper, "The Role of Chiropractic Care in the Patient-Centered Medical Home," and a relative tool kit, a partnership developed with the national accreditation organization, URAC. The F4CP has been working with the organization on a pilot program, that included the participation of 20 chiropractic offices nationwide, to develop a medical home certification program applicable to the chiropractic profession. There are two possible results of the pilot program 1) URAC will develop a new program applicable to the chiropractic profession and/or 2) URAC will determine the chiropractic profession is capable of meeting the standards presented in an existing program. Although the F4CP had been under the impression that a result would be determined at this point in the year, the project has been slightly delayed – due to a change in leadership among the staff at URAC, its president resigned in May and a successor will start in the upcoming weeks. The new date expected for the project to reach completion is October 2013.

The F4CP thanks all of the participating practices for their patience, and promises to continue to communicate all new project developments.

 
FUTURE Champions of Chiropractic

The F4CP is pleased to announce its newest advertisement series, "Future Champions of Chiropractic." The distinctive series will promote chiropractic as an attractive career choice, and rely on the support of chiropractic colleges and students nationwide to ensure success.

Currently, the F4CP produces an ad series, "Champions of Chiropractic," which features high-profile celebrities and patients with their chiropractors as advocates of chiropractic care. The series generates tremendous publicity through its weekly appearance in prominent publications, such as The Wall Street Journal and USA Today.

The new F4CP spin-off series will be identical in scope. The participants will be current students and future doctors of chiropractic with their chiropractic mentors. Messaging will focus on chiropractic as a career choice.

To view the first ad in this series, please see below.

example

 
Louisiana Association Distributes Doctored

The Chiropractic Association of Louisiana is taking an important step in getting the message out about chiropractic and its challenging history. The association has distributed 500 copies of the movie Doctored to all public and state libraries as well as all elected state representatives. This is similar to what the Chiropractic Summit did in distributing copies of the film to every member of Congress. The F4CP encourages all state associations to develop similar initiatives that help to educate the public about chiropractic care.

 
F4CP Distributes New TV PSA

The F4CP is excited to announce the release of its newest TV public service announcement, entitled, "Racing through the Pain with Olympic Ski Champion Picabo Street." The PSA is one of 10 that will be released in 2013. To view the new PSA, click here. click here.

To view any of the additional TV PSAs released by the F4CP, click here.

 
Correction to July Newsletter

The July newsletter incorrectly sited Vickie Palmer as the Chairman of the Board of Trustees of Palmer College. The chairman of the Board is Trevor Ireland, D.C. Ms. Palmer serves as Secretary/General to the Board. The F4CP sincerely apologizes for this error.

 
Where to Find the F4CP

Each month, the F4CP attends several events in hopes of raising awareness and support for the positive press campaign. Below provides a list of upcoming events:

  • August 22-25 – Florida Chiropractic Association’s National Convention & Expo.
  • October 4-5 -- Ohio Chiropractic Association
  • October 4-5 -- Virginia Chiropractic Association
  • October 3-5 -- Michigan Association of Chiropractors
  • October 5-6 -- Pennsylvania Chiropractic Association
  • October 18-19 -- Nevada Chiropractic Association
  • November 7-10 -- COCSA
  • December 5-6 – IHC Forum West
 
 

F4CP
BOARD
MEMBERS


Kent S. Greenawalt
Chairman

Don Petersen
Gerard Clum DC
Dwayne Bennett
Joe Doyle
J. Michael Flynn DC
Marshall Dahneke
Charles DuBois
Fabrizio Mancini DC
Thomas Klapp DC
Carol Ann Malizia DC
Mark Sanna DC
Mickey Burt DC
Earl DeCarli
William Meeker DC
Lance Cohen DC
Greg Harris


STAFF
Garrett Cuneo
Lauren Kennedy
Kristen Arthurs
Marta Cerdan

The continued growth of the F4CP is dependent upon more doctors getting involved. All of the monthly contributors can be found at the WEBSITE. Encourage your list of contacts to join you in support of the profession's successful positive press campaign. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the benefits of chiropractic care!!