Marketing Sessions:
"Knowing How to Effectively Promote Your Practice: Profit from Our Experience"

8.25.12: 1:00-2:40 p.m.; 3:20-5:00 p.m.

This session will provide attendees with a comprehensive course on effective corporate marketing. Attendees will learn how to develop and implement a strategic marketing plan that will align with their organization's mission and yield profitable results. Using the marketing materials provided complimentary to members of the Foundation for Chiropractic Progress, Laura Carabello, principal of CPR Strategic Marketing Communications, will discuss how to: select and utilize effective promotional pieces, develop professional databases that help to optimize corporate positioning and apply marketing efforts to all social media platforms. In honor of its official debut, special promotional direction will be provided around the highly anticipated documentary, Medical, Inc. At the close of the session, attendees will walk away with an advanced knowledge of corporate marketing, as well as an effective, personalized plan to take their practice to the next level.

Guest Appearance:
Rebecca Halstead, Brigadier General, U.S. Army, Retired
Washington Redskin Cheerleaders

Throughout FCA General Halstead is scheduled to deliver several talks focusing on leadership, as well as participate in photo opportunities at the F4CP booth: #38. As of now her schedule has not been completed, but please look to future FCA/F4CP promotions for more details.

Visit the F4CP at booth #38 to learn more about what's in store for the celebration at FCA!

National Convention - Expo Directory - Registration