The Foundation for Chiropractic Progress, a not-for-profit organization, was founded in November 2003 by Kent S. Greenawalt, President of Footlevelers Inc., as he felt a strong need for the entire chiropractic profession to receive positive media representation nationwide. The Foundation's Executive Board is comprised of chiropractic leaders, stakeholders and others. To assist in media relations, The Foundation for Chiropractic Progress enlisted the services of CPR Communications, a full-service strategic marketing communications company specializing in the healthcare industry. The communications firm based out of Elmwood Park, New Jersey offers their services to the Foundation, free of charge.
The Foundation for Chiropractic Progress embraces a mission of generating positive press for the chiropractic profession and increasing public awareness to the many benefits associated with chiropractic care.
The Foundations public awareness campaign consists of monthly press releases, advertorials, public service announcements, advertisements (print, radio, television), and partnerships with high profile spokespeople.
The Foundation for Chiropractic Progress will continue its dedication to raising public awareness of the many benefits associated with chiropractic care, and will do so successfully by setting forth the following vision.
- Favorably position the Chiropractic profession with the media and ensure that the media contacts the F4CP regarding issues concerning health policy
- Increase the percentage of consumers seeking chiropractic care from 7% to 15%
- Fund a 30-second TV spot during Super Bowl
- Place a Chiropractor at every major corporation that sponsors an on-site health clinic
- Ensure the inclusion of chiropractic benefits in most employee plans
Make a difference by getting involved in a Speakers Bureau, attending conferences given by your state associations and making presentations about the Foundation and our exciting campaign efforts.
In addition, you can spread the word about the benefits of chiropractic and the "Think Again, Think Chiropractic" campaign in your day-to-day interactions with colleagues, patients and others. You can also get involved by making a Pledge to the Foundation for Chiropractic Progress.